Media evaluation powerpoint

MEDIA EVALUATION

ELIZABETH BRADY

QUESTION FOUR

How did you use media technologies in the construction and research, planning and evaluation stages?

Introduction…During the research stage of the development of my media product I used a number of different media technologies to help find out what I needed to cater to my target audience. Due to technological convergence I found it

very easy to complete all stages of creating my music video and joint products such as my album artwork and magazine advertisement. This is because I was able to complete all of my research editing and distribution

from one machine.

My finished media products…

Microsoft Office… Firstly I developed a questionnaire to aim specific questions towards my

audiences to find out exactly what they wanted. To do this I used Microsoft Word to design a music video questionnaire which I distributed to a mix of students at Eccles College. I found this particular software very successful

with regards to creating my questionnaire; it was very easy to use and meant I could present my questionnaire in a clear and focused way easy for audiences to answer. Once I had my feedback I used Microsoft word again

to properly look into my results and analyse them to get a better understanding of what I would need to start doing for my planning stage.

Using a mixture of Microsoft Word and Microsoft Excel I was able to put all of my data into pie charts making it easier for me to evaluate my results.

A screenshot of my questionnaire

My questionnaire results analysis showing the pie charts I created using excel and how I presented it on Microsoft Word

YouTube… I also used video sharing site YouTube to look at real music video products

and look into the alternative conventions of different genres of music video. This way I could easily look at conventions I wanted to put into my own

music video which is from the “indie” genre.

An example of a real music video on YouTube that I used to analyse conventions.

Photoshop… Before I began to create my music video I began to design and create my

album cover, inside disc, and back cover. I also began to construct my magazine advertisement for my album. To do this I mainly used Photoshop

to edit images to add to my media products. Using Photoshop made it easier for me to properly organise my layout and edit my images to exactly

how I wanted them to look.

The Photoshop toolbar that I used to edit and manipulate my images and an example of one of my ancillaries that I created using Photoshop.

Construction with camera… To begin to construct my music video I used a Nikon D3100 and a tripod to

capture all my footage. Using the Nikon camera made it easy to get good clear footage as I could set the zoom and the focus to exactly where I

needed it, and using the tripod helped to keep everything still during the scenes where I did not want a hand held effect.

The tripod and camera that I used to capture all my footage

Adobe Premiere…

After I had gained all of my footage I uploaded it onto a computer and then onto the Adobe Premiere software. Here I could view all of my footage

properly, organise the order of my clips and sort through my usable and unusable video clips deleting the unusable ones. I started to put the clips

together and started to begin my editing. Using the Adobe Premiere software I was able to change the speed and colour of my clips. I have slowed down the time of certain clips and also added a black and white

effect to some parts of the footage that I wanted to stand out.

The Adobe Premiere software that I used to edit my music video

Mp3 and USB… To add the audio track to my music video I put an mp3 version of my song onto

a USB stick and then transferred this onto Adobe Premiere as well to go against my footage.

Social Networking…Once my music video was finished I added my music video onto

www.youtube.com this way I could get feedback from my audiences for my focus group. My limitation with using YouTube was that I couldn’t advertise my music video as much as I wanted to. So I used social networking sites Facebook and Twitter to share the link of my music video with a lot more

people to see.

Blogger…Throughout all my research, planning and construction I

uploaded all of my work on www.blogspot.com so that my work could be more easily viewed.

Hyperlinks to different sections of my blog so my work could be viewed more easily

I used a variety of media technologies to bring my media product together. Due to using to many different types to create and present I needed ways to merge them together all on the same machine. I did a lot of my researching work on both computers at home and in college. To transfer my work between the two I used my Hotmail email account. I have used Microsoft

PowerPoint to present this section of my evaluation as it allows me to design my answer in a way that is not just a traditional essay. To get my PowerPoint onto my blog I used SlideShare to get the code I needed to be able to embed my PowerPoint onto my blogger account. Afterwards I

used Prezi which is another presentation software so I could answer question 3 of my Evaluation in a slightly different way.

How I used different technologies to complete my media products