Media Evaluation - FINITOOOO!

8/2/2019 Media Evaluation - FINITOOOO!

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1) In what ways does your media product use, develop or challenge forms

and conventions of real media products?

Documentary

Throughout the whole process of making our documentary we followed many codes

and conventions, we did this because we wanted our documentary to look

professional and genuine just like documentaries you see on television. Another

reason was so that our documentary was presented to the viewers effectively.

During the planning process we looked at a range of different documentaries to

understand the codes and conventions needed for our documentary to look as

professional as it possibly could.

Interviews

The ways in which an interview is set out in a documentary is very important;throughout our documentary we recorded interviews with different teachers and

students of the 6th form college Solihull. Here are two images one from an actual

BBC documentary and the other of our documentary.

Camera Shots: The general shot for an interview is a Medium Close up (MCU) this

is so you can see the persons head and shoulder. It is an important convention in

interviews as you can see the emotion of the interviewee clearly and makes what the

interviewee is talking about seem more important.

Rule of thirds: The rule of thirds is when the person being interviewed is on one

side of the camera and is looking across the space. It shows that the person being

interviewed is concentrating towards the person who is asking the questions and it

puts the interviewee at ease as it makes them feel as if they are having a normal

conversation.


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Mise-en-scene: Mise-en-scene is where the interviewee is located; you need to

make sure the interview is interviewed in an environment in which he/she works in. Itwouldnt make sense for a hair stylist to be getting interviewed at a hospital, so

where the interview is interviewed is very important. The right picture is a screen

shot from our documentary the interviewee is a student at the 6th form so he is

located in a classroom with work on the back wall this is a very appropriate place for

the interview to take place.

Between interview shots:

This shot is from the same

documentary as the one just above it,as Dr.Rudy Leibel was talking the

camera is moved of him and shows

something else, however what the

camera is showing relates to what

Dr.Rudy Leibel is talking about

sometimes this convention may be

used in documentaries.

This shot is from the same

documentary as the one just above it,as Hashim Sardar was talking the

camera is moved of him and shows

something else, however what the

camera is showing relates exactly to

what the student is talking about

sometimes this convention may be

used in documentaries.


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Vox-pops: a Vox pop is getting quick footage from different people to put into your

documentary. We used many Vox pops at the start of our documentary as they give

you a sense of what the documentary is going to be about.

Above are some vox pops from our documentary.

Here is a vox pop from a documentary on

BBC.


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Establishing Shot:

Worms eye view shot:

Here is an establishing shot of our documentary. It is

showing a sign of the sixth form college Solihull. This

is where many of our interviews took place withdifferent teachers and students and is a very

important convention in documentaries.

Here is a worms eye view shot of our documentary

it is showing students walking into the sixth form.

Worms-eye view is a view of an object from below,

as though the observer were a worm in this case

the person who was recording this

Here is an establishing shot from a existing

documentary. It shows a flag of Canada the

person watching this will instantly know that

this documentary will be something to do with

this country.

Here is a worms eye view shot from a exiting

documentary on the internet as you can see it

makes the person look tall and important in the

documentary.


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Group Shots:

Manual Focus Shot:

This is a group shot which is a screen shot from

our documentary. A group shot is when there is

a crowd of people standing together. We

wanted to show how people stick with in there

own cultures in the sixth form college Solihull as

you can see from this shot.

However from this group shot you can see that

people are starting to integrate with different

cultures. This was a screen shot taken from ourdocumentary which was recorded in the

touchwood centre of Solihull.

This is a manu

the white man

and in the bac

Asians. This w

show the divi

cultures.


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Magazine

Here is another draft we made for our article

Before we started to make our article for our promotion method we first decided to

make a plan on how it was going to be set out. We wanted to make sure we followed the

codes and conventions needed for our documentary top look professional.

Rule of thirds.

Paragraph

crossheads.

Grab uote

Dro caWriting


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For our article we used many conventions that you would find in an article. Our

article was done in InDesign and includes many features of a real article. Such as

the rule of thirds as you can see there is text on the left, images in the middle and

then text again on the right. The double page spread is split into 3 equal sections all

containing something different. The drop cap at the start of the article is also what

you would find in an original documentary. Also the images used are promoting the

documentary as the image is a screen shot directly from our documentary. All the

paragraphs also have crosshead.

Overall I think we did a very good job in following the codes and conventions of a

magazine article as it looks very professional and well layed out.

Ca tion

Dro ca

Headline and by line, include

details about documentary. Para ra h crossheads

Image from

documentary weare promoting.

Rules of thirds


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Radio Trailer

For our documentary another promotion method we used was our Radio trailer. To

follow the codes and conventions for our radio trailer we listened to many different

ones from real radio trails we found on the internet. After listening to all of these wedecided to make a plan to organise the order in what everything was going to be said

and set out.


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2) How effective is the combination of your main product and ancillary texts?

Overall, I think the combination of our main product and ancillary texts linked quite well. The radio

trailer features the same background music used in the documentary it also includes extracts used in

the documentary, which people would instantly recognise if they were to hear both radio

trailer and documentary. The article contains an image of Jag Jagdev

who we interviewed during our documentary the image is a

screen shot taken directly from the documentary, which we

placed onto the article. This screen shot of Jags interview is

very important to our topic as he himself was employed by the

college to deal with conflicts between different ethnic groups;

All these 3 products together link up to create a clear Brand

Identity.

After researching many channels to broadcast our documentary we had found BBC2 to be the mostappropriate and BBC2 radio for our radio trailer. However BBC2 usually targets an up market,

Educational and affluent audience and our documentary was looking to get the attention of 16-30 year

olds and older of all different ethnic groups. We concluded this might have been a problem to get

young viewers to watch the show. Therefore promotion was important, we used BBC2 Radio to attract

older viewers and to attract the younger audience we promoted our article in radio times, which is a

teenage magazine. Our documentary contains information that caters for all different age ranges,

from our parents who grew up in a different society to the present now where only the few still have a

problem with ethnic minorities living in Britain.

I think the promoting of our documentary was actually very successful as stated above we wanted the

target audience to be from 16-30 year olds and older. The radio trailer contained an extract from the

documentary that older listeners would f ind very interesting and the documentary contains footage of

many different people from a range of ages and ethnic backgrounds. The article will appear to

teenagers, as it is an article from radio times, which is a teenage magazine. The article really stands

out and has images mainly of college students integrating with each other the magazine promotes our

documentary really well as it shows images of different ethnic backgrounds along side each other and

all appear to be happy. The article however may be a lit tle text heavy which may distract the attention

of teenagers.

Overall I think the main product and ancillary texts link with each other

very well and look as if they belong with each other then the articlebeing a little text heavy it promotes the idea of multiculturalism very

well and would stand out to teenagers. The radio trailer and

Documentary link together very well as the radio trailer uses extract

from the documentary which people listening to would recognise

instantly. The combination of our main product and ancillary Tasks is

very effective the main reason for this being is that our documentary

will be aired on BBC2 and the radio trail will be aired on all the BBC 2

radio and our magazine article will be in the radio times which is also


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part of the BBC so the documentary and ancillary tasks are very effective as they are all with the BBC

so therefore will be well promoted.


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3) What have you learned from your audience feedback?

To see if our documentary was successful in its purpose we designed a questionnaire to get audience

feedback, we asked people from different age and ethnic groups so we had a different range of

answers. We then calculated our results and created graphs on them as shown below.

The purpose of our documentary was to put across different opinions on multiculturalism, the

documentary contained many different opinions from different age ranges and different ethnic

backgrounds. From the response we got I think our documentary was very successful in fulfilling its

purpose.

From our results it shows our documentary was of significance to everyone who watched it, the

response we received from this question was very positive from the audience and shows that they

found our documentary interesting.

Do you feel that our documentary has fulfilled its purpose?

0

1

2

3

4

5

6

7

8

9

10

Yes No

Response

Numberofpeopleasked

0

12

3

4

5

6

7

8

9

10

Yes No

Numberofpeopleasked

Response

Did the first minute of the documentary hold your focus andinterest you enough to want to watch the rest of the

remaining minutes of the documentary?


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Front the feedback received from the editing I think we did a really good job as everyone we asked

said it was above satisfactory as if you can see from the graph above

From the feedback received I think the consistency of our documentary was extremely good everyonewe asked said yes and this means we accomplished to keep it relevant and consistent throughout.

0 1 2 3 4 5 6 7 8

Excellent

Good

Satisfactory

Poor

Number of people asked

Response

How pleased were you with the edit of our documentary?

0

1

2

3

4

5

6

7

8

9

10

Yes No

Numberofpeo

pleasked

Response

Do you think our documentary was coherent?


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Looking at the results from this question I think maybe the background levels could have been better

although more people said yes than no it is still a disappointment that 4 out of the 9 people asked said

no it was a mixture of people who had said no both teenagers and adults so it does not have anything

to do with different age hearing levels.

From looking at the results I feel that the transitions we used were a little more than average no one

asked had said the transitions were poor so this shows we did a pretty good job.

0 1 2 3 4 5 6

Yes

No


Response

Do you think the voice over and background music levelled

correctly?

0

1

2

3

4

5

6

7

8

Excellent Good Satisfactory Poor

Numberofpeopleasked

Response

How do you feel about the effects and transitions used in thedocumentary?


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I think our

documentary was very well presented for the target audience we wanted it to appeal to it had many

different opinions from a range of age groups and was very successful in getting their attention as

shown from our results.

I think our documentary was very similar to documentaries shown on television as it followed the

same codes and conventions of real documentaries and looking at the results I think the audience felt

the same.

0

1

2

3

4

5

6

7

8

9

10

Yes No

Numberofpeopleasked

Response

The target audience was for people aged 19-35. Do you feelthat our documentary appropriately appeal to this target

audience?

0 1 2 3 4 5 6 7 8

Excellent

Good

Satisfactory

Poor


Response

How well does the documentary compare with the realtelevision documentries?


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From the feedback most people liked that the documentary had a lot of information in it and 2 people

liked the interviews so this shows the documentary was very relevant to the target audience and they

learnt a lot from it.

I think sound levels were a big problem throughout the documentary as you can see from the results

most people suggested that sound levels could be improved and another thing was the speed of the

titles this was through an editing error so this also could have been improved.

0

1

2

3

4

5

6

Variety of shots Informative Images used Interviews

Numberofpeopleasked

Response

What do you like most about the documentary?

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Titles too slow Opening sound levels Too many interviews More interviews

Numberofpoepleaske

d

Response

What changes would you suggest in order to improve thisdocumentary?


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The purpose of the radio trailer was to promote the documentary and everyone we asked felt as if itdid fulfil this purpose as they were interested in listening to it.

From the results the radio trailer was a very effective use of promotion. Most people found it

interesting and said that it would make them want to watch the documentary this shows it was a very

successful piece of promotion.

0

1

2

3

4

5

67

8

9

10

Yes No

Numberofpeopleasked

Response

Do you feel our radio trailer fulfilled its purpose?

0 1 2 3 4 5 6 7 8 9

Yes

No

Number of people

Response

Did the radio trailer hold your focus and interest you enough towant to watch the documentary later?


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The sound levels of the radio trailer were a lot more successful then the sound levels of the

documentary as only one person thought it was satisfactory and the rest thought it was either good orexcellent no one thought it was poor so the sound levels turned out to be very well edited

According to the results from the audience it shows the voice over was very well levelled and I think

overall the sound levels of the radio trailer were a lot better than those of the documentary.

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5


Numnerofpeoplea

sked

Response

How pleased were you with the sound levels of the radiotrailer?

0

1

2

3

4

5

6

7

8

9

Yes No

Numberofpeopleasked

Response

Do you think the voice over was levelled correctly?


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From the feedback we got from the audience I think the radio trailer was very informative and did avery good job for the promotion of our documentary.

From the audience feedback it is clear that we hit the nail on the head with the target audience. All the

people we asked from different age ranges had positive feedback to give us therefore I think the radiotrail was very appropriate for our initial target audience.

0 1 2 3 4 5 6 7

Excellent

Good

Satisfactory

Poor


Response

How do you feel about the information used in the radio trail?

0

1

2

3

4

5

67

8

9

10

Yes No

Numberofpeopleasked

Response

The target audience was for people aged 16-35. Do you feelthat our radio trail appropriately appeal to this target

audience?


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Most people thought it was over average and just one person thought it was satisfactory, therefore I

think we was very successful in constructing our documentary to be like one from a real radio station.

Most people liked the script most out of the radio trailer after that it was the script and 1 person said it

was informative and 1 person liked the range of voices therefore I think we covered all areas that we

had wanted in the radio trailer to be successful.

0 1 2 3 4 5

Excellent

Good

Satisfactory

Poor


Response

How well does the radio trail compare with real radiochannels?

0

0.5

1

1.5

2

2.5

3

3.5

Music Range of voices Good script Excellent interviews Informative

Numberof

peopleasked

Response

What do you like most about the radio trailer?


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From the audience feedback I think the changes to be made were for the radio trailer to have different

types of beats and some people suggested louder sound levels.

The purpose of our double page spread was to attract a younger audience, everyone who was asked

about this thought that our double page spread was very successful in doing so therefore I think we

accomplished our goal in attracting the right audience for the magazine.

0

1

2

3

4

5

6

7

More beats Louder sound levels

Numberofpeopleasked

Response

What changes would you suggest in order to improve thisradio trailer?

0

1

2

3

4

5

6

7

8

9

10

Yes No

Numberofpeopleasked

Response

Do you feel that our double page spread fulfilled its purpose?


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From the feedback received I think the layout of our article was successful only one person thought it

was satisfactory most people thought it was good and then three people thought it was excellent this

is very positive feedback therefore I feel as if our double page spread was successful.

The audience felt that the double page spread included everything that it needed therefore I think we

were very successful in adding all the right things to our article as no one thought it was poor orsatisfactory most people thought it was good and one said it was excellent

0 1 2 3 4 5

Excellent

Good

Satisfactory

Poor


Response

How well do you think the layout of the double page spread is?

0

1

2

3

4

5

6

7

8


Numberofpeopleas

ked

Response

Do you think the double page spread includes everything itshould?


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How do you fee l about the information used in the double

page article?

0 1 2 3 4 5 6 7

Excellent

Good

Satisfactory

Poor

Response


From the audience feedback it shows that everyone thinks that the article was informative, 6 people

said it was good and 3 people said it was excellent this is very positive feedback and is very

successful in the promotion of our documentary.

From the feedback received I think we was very successful with using titles and images in the article 5

people thought the images and titles were used excellently and 4 people thought they were usedgood.

0 1 2 3 4 5 6

Excellent

Good

Satisfactory

Poor


Response

How are the titles and images used in the double page spread?


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From the graph above we received from the audience I think they all felt as the article was targeted

correctly at the audience, although we wanted the original audience to be teenagers from the graph it

shows an older audience were also interested.

The graph above shows that everyone asked thinks that we did a very good job in making our article

look like a real magazine article. 1 person thought it was excellent 5 people thought it was good and 3

people thought it was satisfactory therefore I think we did a good job of making it look like a real

magazine double page spread.

0

1

2

3

4

5

6

7

8

9

10

Yes No

Numberofpeopleasked

Response

The target audience was for people aged 16-35. Do you feelthat our double page spread appropriately appealed to this

target audience?

0

1

2

3

4

5

6


Numberofpeople

asked

Response

How well does the double page spread compare with realdouble page articles?


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From the graph above 5 out of the 9 people asked this question felt that the layout was the strongest

point of our article, 2 people thought there was good use of images and 2 people thought nice colours

were used.

From the graph above it shows that we were carless in not adding page numbers to the article, 5

people thought we should off added page numbers and 4 people thought different colours wouldmake the magazine look appealing

0 1 2 3 4 5 6

Different colours

Add page numbers


Response

What changes would you suggest in order to improve thisdouble page article?

0

1

2

3

4

5

6

Good use of images Good layout Nice colors

Numberofpeopleasked

Response

What do you like most about the double page spread?


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Positive Feedback

Overall I think from the audience feedback received we were very successful in constructing

our pieces to attract the correct target audience, all our pieces were also very informative

and were very relevant. We were also successful in achieving the correct purpose of our

documentary as you will see from the graphs above. With the documentary I think we were

very consistent in keeping it flowing and we managed to edit it very well. From the graphsyou will also realize that the audience felt we made all our pieces very realistic and we were

very successful in making them look like original pieces you would see on TV, hear on a

radio or see in a magazine. The audience also liked the layout of the magazine and felt we

used images and titles very well, they also felt as if we maintained a good use of colours so I

think we had a lot of good feedback from the audience.

Negative Feedback

From the graphs shown above it the audience werent too keen on the sound levels I think

this was one improvement that could have been made for both documentary and radio

trailer. From the audience feedback from the double page spread the improvements people

thought could be made were that page numbers could be added, a few people also thoughta few more colours could be used.

4) How did you use media technologies in the construction,

research, planning and evaluation stages?

Construction of Documentary

Apple Computers

Many different types of technologies were used during the

production of our Documentary, Radio Trail and Double

page spread, this is due to the fact that there is a lot to do

and every technology has its speciality. The piece of

technology that bought the whole project to life was the

Apple Mac Computer it has all the softwares you need.

The Apple Macs were used in all areas of the production

of both documentary and ancillary tasks. The Apple Mac

allowed us to get footage from the camera onto thecomputer and allowed us to edit it all on the computer it

not only helped us with the documentary but also with the

radio trail and our double page spread.

Cannon HD Video Recorder


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The camera was essential in the production of the documentary, it

allowed us to record all the footage needed for out documentary to

be of significance to the viewer. We were able to carry the camera

around as it was hand held so we could get a variety of different

shots. The Camera could also provide different effects , it

connected to the Apple Macs so we could transfer the footage

from the camera on to the Mac so we could start editing the

documentary.

Tripod

The tripod was a support frame for the Camera, although handheld shots

were required a lot we also needed some still footage of signs of schools,

roads etc. The tripod was very essential for these moments as this would

not be doable handheld due to the fact it is very difficult to stay still

especially in windy conditions. The Camera is hooked onto the top of thetripod securely so it will not all off and footage is recorded. The tripod was

very helpful for pan shots so we could cover one whole area we were

recording.

Microphone

The microphone was very important in the production of our documentary

it was plugged into the camera so we were able to record voices of

interviewees; the Mic was placed in a position a few inches away from the

interviewees mouth so that the interviewee was heard clearly.

Headphones

Headphones were also plugged into the camera and helped us to

hear what the interviewee was saying during the recording, they

helped to hear clearly what was being said and helped to adjust

sound levels if needed.

Final Cut Express

Once we had all the footage we needed to make our documentary complete we uploaded it

on to the Macs and began to edit it on a programme called Final Cut Express. We first

uploaded the footage onto the Mac then transferred it into the programme. We then had to

decide what clips we wanted to keep and deleted the ones we didnt need. We also chose

how long we wanted to keep the clips on the screen for. Then we were able to adjust the

documentary, applying different sounds and different effects, we were able to add voice over

to the documentary through final cut express. The left side of the screen on Final cut express


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was occupied by all the footage we needed for the documentary where as the right side

showed the footage of the edited documentary

To apply the text for the name of the interviewee you click onto the parameters box under

the control link. This text was very useful for writing the name and occupation of the person

we were interviewing.

Screen shot of

Jag Jagdev a

youth worker at

the 6th

form

college Solihull

whilst being

edited on Final

Cut Ex ress.


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The print screen on the right shows the sound levels of the documentary. The sound levels

are shown at the bottom. We added a beat to the documentary for background music to

make the documentary more exciting and so it would keep the focus of the people who are

watching it.

Once we had added all

the footage we needed to

the documentary we then

used a voice recorder to

record the voice over,

after we had recorded it

and placed it into out

documentary we used

Final cut express to edit

the sound levels so the

voice over could be heard

clearer over the

background music.

Voice Recorder

Voice recorder which was used to record voice over.

Construction of Radio Trailer


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Garage band

Garage band was used for the production of our radio trail; we felt garage band was the

most appropriate software to use.

Garage band was a very efficient way of editing out radio trailer it gave us

a list of different instruments we could use to create our own background

music and we were able to change the track volume if we felt it needed

changing.


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As the screen shot on the left

shows we were able to find

many different types of sounds

to edit our own background

music.

Voice Recorder

Voice recorder which was used to record the voice over for the

radio trailer.

Construction of Magazine

Adobe Photoshop

To edit the quality of the images we used Adobe Photoshop, Some of the images from the

camera didnt come out too clear. We used Photoshop to make the images look more

professional and to come out clearly.

Below are 2 images to show how Photoshop edited the image to make it clear.


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Adobe Indesign

Indesign was the best software to use to create our double page spread, it helped us to

produce a article which has codes and conventions of real magazine. It was also the

simplest

softwar

e to useand the

most

appropri

ate.

We

arrange

d the


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pages in a double page spread, so our article would resemble a real magazine; this is one of

the conventions of a magazine you would find in a store.

The screen shot on the right with the T highlighted is the box tool

this was placed where ever we wanted text to go on the article.

We then needed to add the Photoshop images

to the article. To do this we had to go to File,

Place and click on the image. This was a very

efficient way of adding images as it didnt ruin

the layout of the double page article when we

added the images.

There are many more features on InDesign

such as the drop shadows effect below, and the image positioning on the left. On the right

side there are many different effects you could use to make the article look a lot more

professional.


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Research & Planning

Blog

Blog was a very important feature we used throughout the making of our entire

documentary. We were able to share information and get ideas from each other which were

really helpful. We were able to access blog when we wanted and look at different ideas

people had posted. Blog had many features we were able to post images, videos and even

scanned items straight onto the blog to show the research we had been doing in our own

time. Blog allowed us to add video straight from YouTube which related to our documentary.

It was very effective as we were able to go back and see what we posted whenever we liked

which was very efficient. Below is a screen shot of things we posted on blog for our

research


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Internet; YouTube, BBC iPlayer, Wikipedia, BBC Radio Times,

Google

The internet was one of the main sources we used for research; first we needed to watch

different documentaries to get an idea of how we should make ours and what techniques to

use and different camera shots to use. We used YouTube for some of these documentaries

below is a screen shot of a real documentary which is on YouTube called Supersize Me.

We also needed BBC iPlayer and BBC 2


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to look at a documentary which was similar to the one we made. It gave us an idea of what

codes and conventions to use and how to set out our documentary which was a very helpful

source.

Radio times was also used as a resource.

We also used Google to find statistics of

immigration which was another very

reliable source on the internet. On the left

is a graph of the statistics of immigration

from 1991-200

Google also helped us to look at different articles so we could understand some of the codes

and conventions we would need to construct our own. Below is a screen shot of a magazine

article with the codes and conventions needed for an article.


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We also needed the internet to help us give us an idea of what channel we should air our

documentary on, we searched through many different BBC Channels such as BBC1, BBC2,

BB3 and many others. At the end we found it best to choose BBC2 as this was the channel

Mixed Britannia was shown on which was another documentary about ethnicity.

ILP

We used ILP for planning, we messages teachers from the college to see if they were able

to book an interview with us. Below is a screen shot to show a teacher involved in Media

messaging us.

Moodle

Moodle helped us a lot with my work, Moodle had many different resources on their which

helped contribute to the making of our documentary. It showed examples of documentariesand gave us ideas of how we could make our own below is a screen shot of Moodle giving

me many different options to click on for help if needed.


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Scanner

Scanner was a very efficient piece of hardware to use, I was able to scan things straight to

my computer then upload it onto blogger such as questionnaires, script for our

documentaries and many other things. Below is a screen shot of a Radio Trail analysis this

was research we done to give us an idea of how to plan out our own radio trail.


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Media Evaluation - FINITOOOO!

Documents