Media evaluation

EVALUATION

In what ways does your media product use, develop or challenge the forms and conventions

of real media products?

In what ways does your media product use, develop or challenge the forms and conventions of real media products?

During the creation of my media products, I studied various different cleaning products which inspired me into creating what I‘ve done.

Below is one of the major adverts which inspired the creation of my own adverts:

Cillit Bang

The speaker, Barry Scott, influenced me to do a rather cheesy voiceover as it’s very memorable for the right reasons. The memorability aspect of the voiceover means that key words such as the product name (Spray Glide N Glimmer) and tagline (3 actions one result) are really stuck with the viewer which is a key attribute of an advertisement.

The close-up shot which establishes the product is a cliché within cleaning advertisements. It’s used in the Cillit bang advert to establish the product in the advertisement. With potentially 30 seconds to advertise your product it’s essential that you establish your product really quickly.

The action shots are an absolute normality within cleaning product adverts. Not only was it apparent in this Cillit bang advert, it was also apparent in pledge ads, flash ads and so on. Showing what the product can do is important when trying to sell it to the viewer as the viewer, if they hold an interest, is definitely going to want to know what the product does.

Left and right Cillit bang, centre my advertisement

Music within the adverts

When advertising a cleaning product, sound is important as it can set the mood and theme of the advertisement. I used the music as a sound bridge to link and smoothen the advertisement out and to add a more audio based dimension to the advertisement.

I used two different royalty free tracks I found off the internet. One of the songs used in the radio advert and the spray glide and glimmer surface cleaner advert was used as it had a build up at the beginning of the song which fitted in well with the build up to the resolution of the problem within the advertisement.

I used a different piece of music for the multi-purpose spray glide and glimmer advert as I wanted to freshen things up and add something new to the package. The music used in this advertisement is quite generic but with the brand already established by the surface cleaner SGNG, I felt that there was enough product identity linking the advert that it didn’t need the same song.

One more reason as to why I didn’t use the song id used in two of the 4 adverts is because in the multi-purpose SGNG, heres less of a build up to the problem meaning that the slow start to the song waws a bit pointless as it didn’t relate or accommodate very well with the advert

In what ways does your media product use, develop or challenge the forms and conventions of real media products?

Target audience

What social group is represented in my advertisement?

One of the problematic areas within the cleaning product institution is gender. I feel that the target audience of my product is unisex as in the TV advertisement there is a female not knowing what to do and in the radio advertisement we hear what is obviously a man frustrated and trying to clean. With my sponsorship sequence and then my multi-purpose SGAG not having any protagonist, I feel that I've balanced out the gender problem well enough to merit it a unisex target audience.

Blue and pink fonts suggest a unisex theme within the advertisement.

Target audienceWhat social group is represented in my advert?

The social group represented in my advertisements is of the middle

aged variety with the protagonist in the SGAG surface cleaner advert looking like a middle aged housewife.

The shirt and bland grey top suggest that she’s not going out but staying in doing the daily chores in the household. This look epitomizes the middle aged social group I’ve aimed for.

How did I attract or address my audience?

I used bold big colourful typography to immediately catch the viewers attention. This is one of the most basic ways of getting the

audiences attention and it’s a

normality for an advert to have

some sort of distinguishable

feature about its text.

Editing transitions such as swipes are used to make the advert flow better thus making it look and come across more fluent ad authentic. I actually added the swipe as it gave the effect the cloth does when it swipes off the dirt.

The sound effects in the jingle are used to primarily stick in the mind of the viewer. The spraying sound, wiping sound and glinting sound are all very distinguishable sounds. They all stand out meaning they really do capture the imagination and thoughts of the audience.

How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

When creating my products I had to make sure that there was distinctive branding within all four pieces of work.

One way I did this was by using repetition. Repetition was used to emphasize and solidify the theme of the brand. So for instance, I used the same close-up shot of the product sitting on the surface three times to create a link between all of the tv adverts.

There’s plenty of repetition within the advert with the tag line 3 actions 1 result coming up in every media product along with the SGNG jingle.

The voiceover, me, also narrates every advert, bar the sponsorship sequence. I stuck to myself doing the voiceovers because I felt it would add and solidify the brand identity with my voice being an important part of the memorability of the advertisement.

What have you learn from audience feedback?

What have you learnt from audience feedback?

Class feedbackAfter having shown the class my rough cuts, they gave me feedback as to how I should

improve my advertisements. I found this information very useful as it gave me the idea to add more editing transitions like the wipes which in my opinion work very well. Here is a link t the feedback I got-http://oliveroryan.blogspot.co.uk/2012/02/peer-assessment-of-advertisement-1-and.html

Questionnaire for TV advertisementI did a couple of questionnaires to gain a basic understanding of what people wanted in

their advertisements. I gave the questionnaires to friends and family meaning that the age range was of a diverse nature which was good as it enabled me an insight into different ends of the spectrum. http://oliveroryan.blogspot.co.uk/2011/10/questionnaireresultsresults-summary.html. These are the questions and results I got. I got information as to how long my ad should be and what genre it should be.

What have you learnt from audience feedback?

Radio questionnaireI did another questionnaire similar to the one I did for the tv

advertisement so I could gain an insight into what people thought would be good for my radio advert. In my feedback I got things such as should there be jingles and how long my advert should be answered which really helped me in learning the basics of what people preferred in an advertisement.

How did you use media technologies in the construction and research, planning and

evaluation stages?

RESEARCH AND PLANNINGThere were plenty of programmes and software's available for use in the

planning and research part of the coursework. YouTube was very useful for researching similar products. I uploaded and analysed many adverts because of it and this helped me greatly. Of course blogger was good in that it enabled me to keep tabs on what I was doing and helped in my own organization. Paint. Net was good for helping me design mock ups of what I envisioned to be my product. I also used Google images to again help me analyse and research other products.

Word and Excel helped me gather and display information. For instance I used excel to present the research I got off of my questionnaires.

ConstructionThere was plenty of technology used when constructing my final piece. I used a

digital camera to take pictures of props and locations as well as using a video recorder and stand to film my media products. One of the software's I used was Audacity. Audacity allowed me to record voiceovers and sound effects which I could then add to the adobe software we were using at school. Audacity was actually really easy to use with the only problem being that it wasn’t compatible with any other software. Adobe on the other hand was quite difficult. It froze a lot and was quite slow however, after a lot of waiting and consulting with the technicians, it produced.

I used Microsoft word and paint. net to construct the logo for my product. The different effects of paint. net and the simplicity of word meant that i could come up with an authentic logo with considerable ease.

I used also a PowerPoint website to display my photos I’d taken of props and settings. The website was called Kizoa.com and it was really helpful. Again I used YouTube and Blogger to display my videos.

EvaluationFor my evaluation I used power point as it was the best programme for

me to be able to present what I’d constructed and made over the past months. I used screenshots and images also to display and provide evidence to the different points I was making. After having done my PowerPoint I uploaded it onto Slideshare.net so that it go on my blog. The reason I used Slideshare.net is because it makes it easier for the viewer to browse through my evaluation and with it also being on the log, my blog posts are there as well for browsing.