Media Entertainment Core Metadata Standard - EMA … Entertainment Core Metadata Standard ... •Web Site: •URI: AR/INCAA/0

Media Entertainment Core Metadata Standard

Craig Seidel VP Distribution Technology, MovieLabs

Metadata Initiative

Objective – Develop a common structure with common  rules and definitions to support  the B2B transfer of metadata related to audiovisual content for delivery via the Internet (compatible with other industry standards).

Benefits – Supply chain efficiency; Improved accuracy of information.

Participants – All major and some independent content providers and many key digital retailers.

Metadata family

Studios RetailersMedia Entertainment Core (MEC)

Avails Metadata

EIDR

CommonMetadata

EIDRIdentifiers

UltraViolet Metadata

UltraViolet Coordinator

EIDR Metadata

Media Entertainment Core

Studios RetailersMedia Entertainment Core (MEC)

Avails Metadata

EIDR

UltraViolet Metadata

CommonMetadata

EIDRIdentifiers

UltraViolet Coordinator

EIDR Metadata

Why metadata?

• Marketing• Advertising• Sales• Filming/Recording/ production

• Asset Management

• Encoding• Decoding• Transcoding• Content selection• Accessibility• Identifier Disambiguation

• …

Why MEC?

• Marketing• Advertising• Sales• Filming/Recording/ production

• Asset Management

• Encoding• Decoding• Transcoding• Content selection• Accessibility• Identifier Disambiguation

• …

MEC Features• Distilled set of essential metadata• Well‐defined (in detail)• XML‐based• Broad Industry Cooperation

– EMA, DEG, UltraViolet, EIDR, etc.• Compatible with other metadata systems

– UltraViolet– EIDR (Identifiers)

• Internationalized• Supports Accessibility• Supports all Common Metadata data elements

– Pretty much anything you might want• Extensible

Essential dataBasic MetadataIDsLanguageTitlesSummariesCastGenresRatingsArtworkLengthRelease historyWork typeCountry of originRelated content

Digital Asset MetadataVideo: 

codec, bitrate, aspect ratio, color

Audio:Codec, bitrate, channels, language

Subtitle:Format, type, language

Supply Chain/Retail DataSourceContact infoCompany Display CreditGroupingTitle Alias

Genre

Release DateArtwork

SynopsisCast

Runtime

Rating

Content Structure Flexibility

Ratings• Built on Ratings published as part of Common Metadata (Standardized encoding for every rating worldwide

• Common Ratings– Captures ratings worldwide (HTML and XML)– Builds on existing ratings (PDF)

• Secondary Goal– Support internationalized Parental Control Systems based 

only on metadata

Sample…Region Type Environ System Ratings Reasons Notes & References

ARGENTINA •Film•Trailer

•Theater•Broadcast

INCAA •ATP•SAM13•SAM16•SAM18•C

•Web Site:•URI: http://www.movielabs.com/md/ratings/AR/INCAA/0

AUSTRALIA •TV •Broadcast ACMA •P•C

•Web Site: http://www.acma.gov.au/•URI: http://www.movielabs.com/md/ratings/AU/ACMA/0

AUSTRALIA •Film•DVD•Game

•Home•Theater•Broadcast•Retail•App

NCS •G•PG•M•MA15+•CTC•R18+•X18+•RC

•Web Site: http://www.classification.gov.au/•URI: http://www.movielabs.com/md/ratings/AU/NCS/1•Last verified: 2013‐09‐28

www.movielabs.com/md/ratings

• Metadata Project initiated in 2008• Elements determined• Elements defined• XML developed

• EMA Metadata V1 released in January 2010• Core development initiated in August 2010• Core finalized in September 2011• EMA Metadata V2 released in September 2010• Media Entertainment Core, January 2013• Common Ratings, January 2014

History

Evolution• Common Metadata/EMA Metadata 

EMA CoreMedia Entertainment Core (MEC)

• Improvements– Support of DEG requirements– Support Avails– Additional optional Digital Asset information– Structural improvements

Status

• Minor revision published in January (v2.1)• Ratings published in January• Starting work on delivery manifest

– Describes files delivered– Defines content structure (including extras material)

– www.movielabs.com/md/manifest

Manifest…

For More…• Specs

http://entmerch.org/digitalemahttp://www.movielabs.com/md

• EMA Members should contactJennifer Lane, EMA(818) 385‐[email protected]

• Common MetadataCraig Seidel, MovieLabs(650) 646‐[email protected]

THANK YOU!