Media Data 2016 DEGA GARTENBAU · vation. Information from research institutes and on trade fairs and events makes the latest specialist knowledge useable. Experts and specialist

Media Data 2016 | DEGA GARTENBAU

»Targetedly reach successful

professionals in horticulture«www.dega-gartenbau.de

Price List No. 63, Valid from 01.01.2016

2 ............................Title portrait 3 ............................Technical information 4 .............................Market data | facts 5 - 6 ........................Themes | dates 7 ............................Formats | prices 8 ............................Specials | additions | discounts 9 .............................Special types of advertising10 ............................Special supplement11 ...........................Special products to IPM12 - 13 .....................Online advertising14 .............................Publisher agents | Contact details15 ...........................Generel terms and conditions16 ............................Verlag Eugen Ulmer

2

Title Portrait DEGA GARTENBAU Vital Statistics

Editor/Publishing House

Eugen Ulmer KG

Frequency of Publication

70. Issues 2016 | monthly

Purchase PriceInland Annual Subscription: 160,00 €

Kombi DEGA GALABAU and DEGA GARTENBAU

(2-weekly): 237,00 €

ISSN PRINT: 2199-3661

ISSN ONLINE: 2199-367X

Inspection of Distribution

Print Editions: 3.875

Distributed Editions: 3.497

Sold Editions: 2.600

(3. Quarter 2014 – 2. Quarter 2015)

Editor/Publishing House

Verlag Eugen Ulmer

Postfach 700561 | 70574 Stuttgart

Wollgrasweg 41 | 70599 Stuttgart

T + 49 (0) 7 11 / 45 07 — 0 | F + 49 (0) 7 11 / 45 07 — 1 20

info @ ulmer.de | www.ulmer-verlag.de

Editorial Department

Tjards Wendebourg

editorial page editor

GaLaBau/Gartenbau/Kommunal

T + 49 (0) 7 11 / 45 07 – 2 18 | F + 49 (0) 7 11 / 45 07 – 2 07

twendebourg @ ulmer.de

Christoph Killgus (responsible)

T + 49 (0) 7 11 / 4507 – 1 81 | F + 49 (0) 7 11 / 45 07 – 2 07

ckillgus @ ulmer.de

Grit Landwehr

T + 49 (0) 7 11 / 4507 – 2 37 | F + 49 (0) 7 11 / 45 07 – 2 07

glandwehr @ ulmer.de

Web www.dega-gartenbau.de

DEGA GARTENBAU has been read an appreciated in the horticultural sector for more than 60 years. This forward-thinking monthly magazine ist geared towards everyone whose work involves horticul-ture. The magazine reports in major developments in ornamental plant cultivation and general horticulture and provides numerous examples of inno- vation taken from real life. This rives the readers good ideas, concepts and strategies that they can benefit from. The iditorial team supplies interesting and helpful information from a variety of sources in compact, entertaining and well-edited texts. Good pictures and a high-quality layout highlight the exciting nature of garden cultivation.

the dega Gartenbau-content strategy

Background stories and well-illustrated portraits of gardeners and their businesses as well as traders and partners from the supplier industry show the reader different ways to be successful and to take pleasure in your work. In addition to rational and specialised production, attention is given to the wide range of gardeners selling across their own region and to the specialities produced by rare-plant nurseries. Each edition provides a compact and reader-friendly summary of the most important national and international horticulture news. The content concentrates on ornamental plant cultivation. Information from research institutes and on trade fairs and events makes the latest specialist knowledge useable. Experts and specialist editors bring readers up to date on topics of current interest and explain what effects new developments will have.

the Target Group

» Horticulturists operating in ornamental plant cultivation, including nurseries for perennials and container-tree nurseries in garden retail and cemetery horticulture » Institutions, associations and organisations » Wholesale markets and other wholesalers » Supplier industry » Consultants, teachers and other staff in research and experimentation

The regular Themes

» Portraits from horticulture in Germany and around the world » Horticultural news » Product ranges and cultivation of ornamental plants, perennials and woody plants in containers » Market + wholesale » Training + career » Greenhouses, energy supply and technical systems » Companies and products » Events and important dates

Marketing and sales advice

If you have any questions about

DEGA GARTENBAU?

I am happy to help you. Contact me!

Anke Ballweg

T + 49 (0) 7 11 / 45 07 – 3 22

F + 49 (0) 7 11 / 45 07 – 1 85

aballweg@ ulmer.de

3

Technical InformationMagazine formatBleed format: 210 mm × 297 mm (width × height)Type area format: 175 mm x 270 mm (width × height)

Formats in Type Area

Columns width × height on text width × height on advertising or the rubrik »Aktuell«

1 56 × 270 mm 40 × 270 mm

2 115 × 270 mm 85 × 270 mm

3 175 × 270 mm 130 × 270 mm

4 — 175 × 270 mm

Printing and processing

Printing

Sheet offset | 1/1- to 4/4-in colour

Paper

Cover: Wood-free image print glossy 170 g/m²Inside: Wood-free image print matt 90g/m²

Processing

Important text and image elements must be created with at least 10 mm away from the net format.

Digital printing informationPrinting order: Black – cyan – magenta – yellow. Profil ISO coated v2 (EU).

Tonal range: half tones min. 2% to max. 98%. Dot gain in middle section is 17% in black, 14% in colour.

Complete application of paint: max. 330%. Please do not use DCS-format, hairlines, RGB/LAB images and duplex images with special colours.

Advertisements with special colours are to be created in CMYK with the correct mixing ratios of the desired HKS colour descriptions.

Four-colour advertisements should equally be created in CMYK for the four-colour process.

Data transmissionPlease send the printing documents for your advertisement by email directly to the publisher:

Advert Scheduling

Petra WackerT + 49 (0) 7 311 / 45 07 – 1 44 | F + 49 (0) 7 11 / 45 07 – 2 21 pwacker @ ulmer.de

We need a print-out of your advertisement for inspection purposes. For colour advertisements, please send a colour-proof printout by post to:

Verlag Eugen Ulmer | Anzeigenabteilung | Postfach 700561 | 70574 Stuttgart

Data FormatPrintable PDF (PDF/X-3).Data formats such as Freehand, Photoshop, Word, Corel Draw, etc, only after consultation. The production of printing documents according to other templates will be charged.

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0

1000

2000

3000

4000

5000

1 2

Market Data | FactsDistribution of profits in horticulture companies 2011/2012

» Almost 1/3 of horticultural businesses in Germany generate profits of €50,000 or more.

Businesses with losses

11,5%

20-30.000 €

12,0%30-40.000 €

10,1%

dega gartenbau circulation in thousands / ornamental plant nurseries in Germany

» DEGA GARTENBAU has a distributed circulation of 3.884 copies according to the IVW (German Audit Bureau for Circulation), first quarter 2015.

3.884

4.445*

Source: Federal Ministry of Food, Agriculture and Consumer Protection (BMELV)

Source*: Federal Ministry of Food, Agriculture and Consumer Protection (BMELV)

distributed copies DEGA GARTENBAU

(IVW I. quarter 2015)

Businesses with ornamental plant

cultivation*

0

1.000

2.000

3.000

4.000

5.000

40-50.000 €

8,6%

50.000 € and more

32,5%

10-20.000 €

13,1%

up to 10.000 €

12,2%

5

Themen | Termine 2016Edition Date

of publishingClosing Date Topics Specials* Exhibitions/Trade Fairs

January 15.01.2016 15.12.2015 IPM 2016:

Preview of the global horticulture meeting in

Essen

trade fair folding map, IPM 2016

also enclosed in

DEGA GRÜNER MARKT 1+2/2015

Also handed out/made available at the

IPM trade fair.

ad submission deadline: 10.12.2015

IPM -App: submission deadline: 15.01.2016

IPM Essen 26.-29.01.16

Fruit Logistica Berlin 03.-05.02.16

Flormart-Miflor I – Padua

February 19.02.2016 26.01.2016 IPM review: prices, trends, awards

Poinsettias: The new varieties

Substrates: Solutions from IPM

Salon du Végétal F – Angers |

16.-18.02.16

March 18.03.2016 23.02.2016 Top crops: Spring-flowering plants

Technique: Greenhouses and equipment

Special supplement


Flowers & HorTech Ukraine UA– Kiew

April 15.04.2016 18.03.2016 Automation: Transplanting, potting, transport

Cultures: Hydrangeas Pocket Guide »Flower Trials 2016«

pecial supplement also enclosed in


with additional distribution


May 20.05.2016 25.04.2016 Technique: Indoor and outdoor watering

Cultures: Orchids

June 17.06.2016 23.05.2016 Cultures: Potted and cut roses

Technique: Light, lighting and shading

Special supplement


Flower Trials in D und NL

GreenTech NL – Amsterdam |

14.-16.06.16

Horti Austria A – Tulln

öga CH | 29.06.-01.07.16

Grünewald GroupWestland Region

www.ggg-gruenewald.com facebook.com/ggg.gruenewald

Groeneweg 161a2691 MN 's-Gravenzande

Welcome to the Flowertrials!

Sorten

schau

en Flo

we

rSh

ow

s 20

14

HANDELPRODUKTION&

I Pocket GuIde In deGA PRoduktIon & HAndeL 4/2014, deGA GRÜneR MARkt 5/6 2014 9,50 euRo I

SortenschauenFlowerShows

2014I D e u t s c h I E n g l i s h I

FRIEDHOFFACHINFOS FÜR FRIEDHOFSGÄRTNER

HAMBURG Lars Rehder und der Fanfriedhof | S. 8

MESSEN Produktvorschau zur demopark | S. 20

PFLANZENSCHUTZ Lonicera gesund erhalten | S. 22

VON ALZENAU BIS SCHMALKALDEN

Grabgestaltung auf sechs Gartenschauen

SONDERBEILAGE DEGA GARTENBAU | Juni 2015 | www.dega-gartenbau.de








6

Edition Date of publishing

Closing Date Topics Specials* Exhibitions/Trade Fairs

July 15.07.2016 21.06.2016 Flower Trials 1: DEGA overview

Technique: Optimised energy use

Special supplement »Greenhouses +

Technology 2016/2017«

Special supplement also enclosed in


with additional distribution


August 19.08.2016 26.07.2016 Flower shows 2: Petunias, geraniums, begonias

Communication: Media for horticulture

Plantarium NL – Boskoop

Horti Vienna A – Wien

September 16.09.2016 23.08.2016 Cultures: Azaleas, ericas, callunas Special supplement


spoga+gafa Köln |

04.-06.09.16

Flormart - Miflor I – Padua

October 21.10.2016 26.09.2016 Cultures: Potted perennials

Market + trade: Marketers in Germany

Buyers’ guide,

»Perennials and shrubs 2016/2017


IBERFLORA E – Valencia

IPM - Dubai

November 18.11.2016 24.10.2016 Cultures: Favourites for 2016

Substrates and fertilisers

Transporters for gardeners

Growtech Euroasia TR – Antalya

trost und gedenken Münster

IFTF Holland

December 16.12.2016 22.11.2016 Plant assortments: Cyclamen

Continued education and advanced training in

Germany

Special supplement


IPM China CN – Peking

January

2017

13.01.2017 16.12.2016 IPM 2017: Preview of the global horticulture

meeting in Essen

*Formats and prices on request

Gewächshäuser + Verkaufsanlagen 2016/2017

Subject to change without notice.















GehölzeStauden

&

Sonderbeilage in DEGA GRÜNER MARKT und DEGA GARTENBAU 7,50 EURO

EINKAUFSFÜHRER

2 0 1 6 / 2 0 1 7

7

Formats colour Price / € Width × Height

1 / 3 sw2c3c4c

sw2c3c4c

1.004,–1.374,–1.744,–2.114,–

1.104,–1.474,–1.844,–2.214,–

Type Area Format 175 × 88 mm 56 × 270 mm

Section Format*210 × 105 mm 72 × 297 mm

1 / 4 sw2c3c4c

sw2c3c4c

753,–1.123,–1.493,–1.863,–

828,–1.198,–1.568,–1.938,–


Section Format*210 × 84 mm102 × 148 mm

1 / 8 sw2c3c4c

377,– 527,– 677,– 827,–


Formats | Prices

mm price in b/w: 2,79 €. All prices shown in the tarif are exclusive of legal VAT. The general business terms

and conditions for advertisements and external supplements in newspapers and magazines apply.

* Plus 3 mm bleed difference all round.

Formats colour Price / € Width × Height

1 / 1 sw2c3c4c

sw2c3c4c

3.013,–3.383,–3.753,–4.123,–

3.314,–3.684,–4.054,–4.424,–

Type Area Format175 × 270 mm

Section Format*210 × 297 mm

2 / 3 sw2c3c4c

sw2c3c4c

2.009,–2.379,–2.749,–3.119,–

2.210,–2.580,–2.950,–3.320,–

Type Area Format 175 × 178 mm115 × 270 mm


1 / 2 sw2c3c4c

sw2c3c4c

1.507,–1.877,–2.247,–2.617,–

1.658,–2.028,–2.398,–2.768,–

Type Area Format175 × 133 mm 85 × 270 mm


8

DiscountsWhen purchased within 12 months (balance sheet year). A discount has been granted.

Repeat Discount Quantity Discount

3 times 5 % 1 page 5 %

6 times 10 % 2 pages 10 %

12 times 15 % 3 pages 15 %

5 pages 20 %

Colour and section surcharges are discounted.

classified adsJob vacancies, mm price b/w, 1 column 2,79 €Box number charge 8, — €

Digital publication of your job advertisement is possible. Conditions at gruener-stellenmarkt.de.

Private situations wanted, mm price, 1-column b/w 1,66 €Private box number charge 9,52 €(Private end prices including VAT)

Payment terms and conditionsPayable in full within 30 days.

All prices shown in the tariff are exclusive of legal VAT. The general business terms and conditions for advertisements and external supplements in newspapers and magazines apply..

Binding Position

20 % sucharge

Adverts Above Band and Above Type Area

10 % surcharge

Colour SurchargesNormal colours in line with € scale, each colour 370,– €below 150 mm, each colour 150,– €Special colours (HKS), each colour 420,– €

We reserve the right to make colour adjustments for technical reasons.

Specials | Additions | DiscountsSpecial Positioning

Art of AdvertFormat Width + Height

colourPrice in €

Inset ad on front page & ad on editorial page

Outer lengths, triangle: 65 mm 72 × 297 mm plus 3 mm trim

4c 3.905,–

Ad on contents page 85 × 254 mm 4c 2.811,–

Corner filed ad on text area 132 × 189 mmplus 3 mm trim

4c 3.058,–

Corner field ad on bleed area 115 × 170 mm 4c 2.881,–

Sole ads on plant protection and/or appointment pages

85 × 65 mm 4c 958,–

Text part ads per 40 mm volume column per 56 mm volume column

sw 4,66 6,21

Strip ads 40 × to 90 mmunder Text

sw 3,35

9

Special types Discription

» Flaps the same size as a page on the front and back of the cover.

» The advertisement can be positioned on the interior and exterior of the flaps.

» The upper 8cm are reserved for the publishers to place the heading and logo.

» A flap on the reverse side can be combined with an advertisement on the outside back cover. Both the interior and exterior of the flaps can be used.

» Delivered folded in unicut size 216 × 305 mm (w × h) (unit height up to 25g).

» 2 pages: 5.309,– €

» 4 pages: 5.751,– €

» 6 pages: 7.963,– €

» Carrier ads are only possible in 1/1-page format.

» Formats, placement, prices and details upon request.

*There is no discount for cover skirts, bound inserts, supplements, Tip-on-card and additional technical costs. Dispatch address page 14.

Special types of advertisingSpecial types Discription

» Maximum format 205 × 297 mm (w × h) Supplement, complete / Supplement, partial until 2.000 copies.

» unit weight of up to 25 g: 250,– € per thousand copies

unit weight of up to 35 g: 285,– € per thousand copies

unit weight of up to 50 g: 335,– € per thousand copies

» Heavier weights and partial supplement less 2.000 copies upon request. Additional charges will be levied according to the particular situation in cases of complicated technical processing.

» Templates: Before the order can be accepted the publisher requires three templates by the closing date for advertisements for the issue in question. Whether the order can be firmly accepted will not be decided until the templates have been provided.

» Inserts may not contain advertising from other companies.

» Use cross-media to reach more people!

» Optimise your insert advertising with our online offer starting at only € 99 per month!

» Present your complete print insert also as a digital insert (browsable PDF) in a very prominent place in the slider on all relevant Ulmer journal websites in the horticulture and agriculture fields.

» Prices on request.

SUPPLEMENTS*

TIP-ON-CARD / CD*

BOUND INSERTS*

COVER SKIRT*

TITL

E

U4

DIGITAL INSERTS*

10

Special supplementFlower Trials 2016

Increase awareness of your brand in the market by informing decision-makers in horticultural production and specialist gardening retail of your events and new plant products for 2015!

The Flower Trials pocket guide is issued in the run-up to the German and European Flower Trials as a supplement in DEGA GARTENBAU and DEGA GRÜNER MARKT. It is also made available at the national and international Flower Trials and at wholesale flower markets.

Buying guide for perennials & woody plants 2016/2017

This brochure offers a preview of all the major trade fairs, exchanges and other events in Germany and Europe at which ranges of perennials and woody plants are offered. It also lists leading suppliers, wholesalers and markets. This makes it the ideal planning aid for the purchase of plants from garden centres and retail nurseries.

Language: german and englisch

Date of publishing: Dega gartenbau: 04/16 15.04.2016 Dega Grüner Markt: 05-06/16 06.05.2016

Closing date: 05.02.2016




GehölzeStauden

&

Sonderbeilage in DEGA GRÜNER MARKT und DEGA GARTENBAU 7,50 EURO

EINKAUFSFÜHRER

2 0 1 6 / 2 0 1 7




friedhoffachinfos für friedhofsgärtner

PraxistiPPsAuf Trauerfeiern angemessen dekorieren | S. 11

Gartenschauen So kreativ sind die Sommer-bepflanzungen | S. 12

Kultur Betriebsausflug ins Museum für Sepulkralkultur | S. 16

Blumen Oertel in neuhausen/Fildern

Inspiriert von der Gartenschau

Sonderbeilage DEGA GARTENBAU | September 2014 | www.dega-gartenbau.de

DEGA-Friedhof-Sep-2014-Titel-Test.indd 1 04.09.2014 14:46:55

Language: german

Date of publication: quarterly

dega cemetery 2016

Our quarterly DEGA CEMETERY special edition offers readers from the cemetery landscaping sector valuable new impetus and ideas for their work. The core elements of the publication are portraits of entrepreneurs and their companies, reports on design ideas from horticultural shows, information about new equipment and technical aids for horticultural work, plant health tips and news from the industry.

Greenhouses + sales systems 2016/2017

Greenhouse technology for production and sales forms the subject of our special issue ‘Greenhouses + sales systems for 2016/2017’.

The editorial section gives an overview of new sales systems in Germany and Europe. Readers will also find tips for constructing retail greenhouses.

We present interesting technical projects for professional horticulture. Solutions for an efficient, cost-saving and environmentally-friendly energy supply play a special role here.

More info at: Anke Ballweg | T + 49 (0) 7 11 / 45 07 –3 22 | F+ 49 (0) 7 11 / 45 07 – 1 85 | [email protected]

11

Special products to IPM

IPM-App 2016More and more people are using smartphones.

Play an active role in this modern communication medium! With your own mini-app within the IPM app, you can let your target group know exactly what you have planned for your trade fair exhibition.

Add extra information to your company’s entry in the exhibitor index and make use of the news function.

The benefits of using the IPM-App

» Present yourself in a mobile and modern way.

» The only mobile trade fair map – let people know where you are.

» Provide information on your latest new products and events at the trade fair, every day.

The 2016 IPM trade fair mapThe 2016 IPM trade fair map is produced in collaboration with Messe Essen. The handy and practical hall map with a list of exhibitors is a perfect accompaniment to a visit to the 2016 IPM.

The benefits for you

» The extensive circulation of the trade fair map: a total of 28.500 copies are distributed.

» The diversity of the target groups: by placing an advert in the trade fair map, you can reach all your relevant target groups in one single placement.

» The timing of publication: The map is published in the specialist magazines DEGA GARTENBAU and DEGA GRÜNER MARKT in the run-up to the trade fair. As a result, it is incorporated into your target group’s trade fair planning.

» Distribution at the trade fair: Your advertising message is distributed at the trade fair directly. It is sure to attract attention, as the trade fair map is what people use to find their way around the IPM.

With the IPM trade fair map, you can reach your trade fair visitors before and during the 2016 IPM.

This makes the IPM trade fair map the perfect accompaniment to your exhibit!

GALERIA

SERVICE OFFICE

MITTEMIDDLE

WESTWEST

SÜDSOUTH

OSTEAST

HALLE 1A

IPM C O M P E T I T I O N SIPM WETTBEWERBE

Award 2013

GALERIA

Eurofleurs Junior ChampionchipWorldskills Germany 2013

Gartenbauforum OsteuropaInternational Horticultural Forum on Eastern Europe



WESTWEST

SÜDSOUTH

HALLE 1A

Der IPM-Messeplan 2014Der IPM-Messeplan 2014The IPM Fairmap 2014

IPM-App

AUSSTELLER SCHNELL & MOBIL

FINDEN!

GALERIA

SERVICE OFFICE

MITTEMIDDLE

WESTWEST

SÜDSOUTH

OSTEAST

HALLE 1A


Award 2013


Gartenbauforum OsteuropaInternational Horticultural Forum on Eastern Europe

Der IPM-Messeplan 2016The IPM Fairmap 2016

12

Online advertisingwww.dega-gartenbau.de The specialist magazine DEGA GARTENBAU has consistently reported on the horticultural sector for over 60 years. With a distributed circulation of over 3.000 (IVW - German Audit Bureau for Circulation -, 2nd quarter, 2015), the magazine has a place in many of the 4.000 nursery companies in Germany.

With over 5.889 unique visitors per month, the specialist portal dega-gartenbau.de clearly enjoys high levels of acceptance and use in the sector.

Exclusive specialist topics, glossaries, industry events, company announcements, industry news stories and much more make up the multimedia counterpart to the specialist magazine, assisting horticulture professionals in their daily work.

Dates & FactsVisits/Month 6.863 Page Impressions/Month 18.548

All values represent average values from the period 01.01. bis 30.06.2015.

Source: Google Analytics

Digital standard advertising formats

*All prices are given without VAT. All digital advertising formats are placed in rotation.

Advert type on website Prices / € per Month

Width + Height In Pixel

470,– 728 × 90

450,– 468 × 60

510,– 120 × 600

990,– 728 × 90 + 120 × 600

470,– 468 × 100

420,– 180 × 150

220,– 180 × 60

FULLSIZE-

BANNER

SKYSCRAPER

SUPER-

BANNER

HOCKEY

STICK

CONTENT AD

RECTANGLE

BUT TON

Up-to-date visitor figures can be obtained directly from:Anke Ballweg (Marketing and Sales) T + 49 (0) 7 11 / 45 07 – 3 22 | F + 49 (0) 7 11 / 45 07 – 1 85 | [email protected]

13

Online advertising

Advert Type in Newsletter Prices / € Width + Height In Pixel

290,– / issue 468 × 60FULLSIZE-BANNER

possible on three positions

Digital special advertising formats

Advert Type on Website

Prices / € per Month

Width + Height In Pixel

705,– 468 × 120

The “Text Ad” consists of your text and an optional image or logo. You provide us with text with or without an image/logo and we will publish your Text Ad on the website www.dega-gartenbau.de, displaying a link to the desired target website.

840,– Data delivery 15 business days before campaign launch

Prominent teasers displayed on the www.dega-gartenbau.de homepage: the teaser links to the full version of your online advertorial in the specialist portal www.dega-gartenbau.de. *All prices plus value-added tax.

TEXT AD

ONLINE-ADVERTORIAL

Further Online-Specials » www.gruener-stellenmarkt.de - the jobs board for the green sector – horticulture and agriculture Further individual advertising formats upon request.

Newsletter » Gruene-Profi-Infos

Advertising possibilities in the newsletter

*All prices plus value-added tax.

Data transferData formats GIF, JPG, SWF, HTML

Data size max. 40 KB

Time period delivery not later than five working days before the campaign launch

Delivery at [email protected]

The general terms and conditions for online advertising can be found at: www.ulmer-verlag.de/agb.

Individual communication formats » Webinare

» Microsite

discounts 6 month 5 % discount12 month 10 % discount

» Online-Games

» and further more

Further individual advertising sizes upon request.

Pressetext der Firma XY

14

Publisher agents | Contact adressesPublisher Agents Germany & Europe

province / country your contact

Baden-Württemberg

Frankreich und Schweiz

SW Medienvertretung Saupe + Weber OHG

Karlstraße 7774348 LauffenT + 49 (0) 71 33 / 96 11 96F + 49 (0) 71 33 / 96 11 98info @ saupe-medien.de

Bayern, Sachsen, Thüringen, Brandenburg und Sachsen-Anhalt (südlich der A2/E30)

Italien und Österreich

SW Medienvertretung Saupe + Weber OHG

Windmühlenstraße 4473431 AalenT +49 (0) 73 61 / 52 79 32 – 0F +49 (0) 73 61 / 52 79 32 – 32info @ saupe-medien.de

Schleswig-Holstein, Niedersachsen, Hamburg, Bremen, Berlin, Brandenburg und Sachsen-Anhalt (nördlich der A2/E30), Mecklen burg -Vorpommern sowie Nordrhein-Westfalen, Hessen, Rheinland-Pfalz und das Saarland

Niederlande, Belgien und Dänemark

Thiele Medienservice

Rolf und Birgit ThieleBreite Straße 2859510 Lippetal-OestinghausenT +49 (0) 29 23 / 6 10 93 – 0F +49 (0) 29 23 / 6 10 93 – 20info @ thiele-medienservice.de

Contact Persons in our publishing houseMarketing and sale Marc Alber (responsible)

Anke Ballweg

T + 49 (0) 7 11 / 45 07 – 3 22 | F + 49 (0) 7 11 / 45 07 – 1 85

[email protected]

Advert Scheduling Petra Wacker

T +49 (0) 7 11 / 45 07– 1 44 | F +49 (0) 7 11 / 45 07 – 2 21

[email protected]

Publishing House Verlag Eugen Ulmer KG

Wollgrasweg 41

70599 Stuttgart T + 49 (0) 7 11 / 45 07 – 0

Postfach 700561 F + 49 (0) 7 11 / 45 07 – 2 21

70574 Stuttgart anzeigen @ ulmer.de

Bank AccountsDeutsche Bank AG, Stuttgart BLZ: 600 700 70

Konto: 147 6878 00

BIC: DEUTDESS

IBAN: DE62600700700147687800

Südwestbank AG, Stuttgart

BLZ: 600 907 00

Konto: 741 3710 06

BIC: SWBSDESS

IBAN: DE04600907000741371006

Österreich

Bank Austria, Bregenz BLZ: 12 000

Konto: 518-8801-42/00

BIC: BKAUATWW

IBAN: AT181200051888014200

Schweiz

Post Finance Zürich BIC: POFICHBEXXX

IBAN: CH68 09000000800470728

Delivery to for Supplement, Bound inserts, etc.. KonradinHeckel

Delivery memo. FOR »DEGA GARTENBAU Nr. …« Konradin Druck GmbH

Delivery date: 14 days before publication. Please send Abt. Versand – Herr Kienzle

at least three samples directly to the publisher Kohlhammerstr. 1–15

at the same time

Print office

15

general terms and conditions1. In the following business terms, “Advertisement Order” means the agreement concerning the publication of one or

more advertisements submitted by an advertiser or other purchaser of advertising space in a printed medium for the purpose of dissemination.

2. Unless otherwise agreed, advertisements are to be commissioned for publication within one year of the conclusion of the agreement. If a concluded agreement grants the right to commission individual advertisements, the order must be fulfilled within one year of the first advertisement appearing, provided that the first advertisement is released and published within the time limit stated in sentence 1.

3. Where an agreement has been concluded, the client may commission more advertisements than stated in the order within the deadline period agreed or the deadline period stated in item 2.

4. If an order is not fulfilled due to circumstances beyond the control of the publishing house, the client shall reimburse the publishing house a sum equivalent to the difference between the commissions agreed upon and those actually performed, without prejudice to any other legal obligations. This reimbursement is not applicable if the non-fulfilment is attributable to force majeure within the scope of the publishing house’s risk.

5. To calculate the commission quantities, millimetres of text lines are converted to millimetres of advertising space.6. Orders for advertisements and advertising supplements that are placed expressly to be published only in certain

numbers, in certain editions or in certain positions in the printed matter must be received by the publishing house sufficiently in advance that the client can be informed before the advertisement deadline that the order cannot be fulfilled in its current state. Classified advertisements are printed under the relevant classification even if this is not agreed upon expressly.

7. Island advertisements are advertisements with at least three sides bordering on text and not other advertisements. Advertisements that are not identifiable as advertisements because of their editorial design will be clearly labelled with the word “advertisement” by the publishing house.

8. The publishing house reserves the right to reject Advertisement Orders – including individual commissions made in connection with an agreement – and supplement orders on the basis of their content, their origin or their technical form in accordance with consistent and factually justified principles laid down by the publishing house if their content breaches legislation or regulatory stipulations or if the publishing house could not reasonably be expected to publish them. This also applies to orders placed with agencies, receiving offices or representatives. Supplement orders are binding for the publishing house only after a sample copy of the supplement has been submitted and approved. Supplements that the reader may suspect to be part of the newspaper or magazine because of their format or presentation or those that contain third-party advertisements will not be accepted. The client will be notified of the rejection of an order without delay.

9. The client is responsible for the prompt submission of the advertising copy and printing material in perfect condition or the prompt submission of the supplements. If the printing material is noticeably unsuitable or damaged, the publishing house shall request a replacement without delay. The publishing house guarantees that advertisements will be printed in the standard print quality for the relevant publication, within the scope of the printing material provided.

10. If the printed advertisement is fully or partly unreadable, incorrect or incomplete, the client may demand a payment reduction or replacement advert in perfect condition, but only to the extent that the purpose of the advertisement was compromised. If the publishing house fails to meet an appropriate deadline granted for this purpose or if the replacement advertisement is also imperfect, the client may demand a payment reduction or rescission of the order. Claims for compensation arising from positive breach of obligation, culpa in contrahendo or tort are excluded. Claims for compensation arising from delay or inability to perform are restricted to compensation for the foreseeable damage and financial loss and to the fee charged for the advertisement or supplement concerned. This does not apply to wilful misconduct and gross negligence on the part of the publisher or the publisher’s legal representatives or performing agents. The publishing house’s liability for the absence of guaranteed qualities is not affected. In commercial business transactions, the publishing house is furthermore not liable for the gross negligence of performing agents; in all other cases, the extent of liability to business people for gross negligence is restricted to the foreseeable damage and financial loss and must not exceed the fee to be paid for the advertisement concerned. Any complaints must be made within four weeks of the invoice and advertisement sample being received, except in the case of defects that are not obvious.

11. Proofs are only supplied if expressly requested. The client is responsible for the correctness of returned proofs. The publishing house shall implement all corrections of errors that it is notified of within the time period specified when the proof was sent.

12. If no particular size specifications are given, calculations will be based on the actual printing height that is standard for the advertisement type.

13. If the client has not paid in advance, the invoice will be sent without delay, where possible within fourteen days of the advertisement being published. The invoice must be paid within the time period stated in the price list, commencing upon receipt of the invoice, unless a different, exceptional payment period or advance payment has been agreed upon. Any discount for advance payment will be granted in accordance with the price list.

14. In the event of payment default or deferment of payment, interest and collection costs will be charged. In the event of payment default, the publishing house may postpone further performance of the current order until payment and demand advance payment for the remaining advertisements. In the case of reasonable doubt as to the client’s capacity to pay, the publishing house may, even during the term of an agreement, make the publication of further advertisements dependent on advance payment of the relevant sum and the settlement of unpaid invoices, irrespective of any payment date agreed previously.

15. The publishing house shall enclose a sample of the advertisement with the invoice upon request. Depending on the type and scope of the advertisement order, tear sheets, sample pages or complete copies of the relevant publication will be supplied. If it is not possible to procure a sample, the publishing house shall send in its place a legally binding certificate verifying the publication and distribution of the advertisement.

16. The client shall bear the costs for the production of any printing plates, paperboard mats or drawings ordered or costs for any significant changes to previously agreed upon designs desired by or occurring in the responsibility of the client.

17. Where an agreement has been concluded regarding multiple advertisements, a claim for price reduction may be derived from a reduction in circulation if the average total circulation for the placement year beginning with the first advertisement is lower than the average circulation stated in the price list or stated in some other way, or, if no circulation is stated, lower than the average purchased circulation (for specialist magazines, as appropriate, the average distributed circulation) of the previous calendar year. A reduction in circulation only entitles the client to a price reduction if it constitutes a reduction of: 20%, for a circulation of up to 50,000 copies.

15%, for a circulation of up to 100,000 copies. 10%, for a circulation of up to 500,000 copies. 5%, for a circulation of over 500,000 copies. Furthermore, entitlements to price reduction in relation to concluded agreements are excluded if the publishing house notifies the client of the reduction in circulation early enough in advance that the client has the opportunity to withdraw from the agreement before the advertisement is published.18. In the case of box number advertisements, the publishing house shall exercise due commercial care for the

safeguarding and prompt forwarding of the offers. Registered letters replying to box number advertisements will only be forwarded as standard mail. Replies received for box number advertisements are kept for four weeks. Letters that are not collected within this time period will be destroyed. The publishing house shall endeavour to return valuable documents, but is not obliged to do so. The publishing house reserves the right to open incoming replies for inspection purposes in the interest of and for the protection of the client to guard against misuse of the box number service. The publishing house is not obliged to forward business proposals or agency offers.

19. Printing material will only be returned to the client upon special request. The obligation to safeguard ends three months after expiration of the agreement.

20. The place of performance is the seat of the publishing house. In business transactions with business people or legal persons governed by public law or relating to special funds under public law, the place of jurisdiction in the event of legal disputes is the seat of the publishing house. Insofar as claims of the publishing house are not made via payment enforcement proceedings, the place of jurisdiction in the case of non-business persons is determined by the person’s place of residence. If the client’s place of residence or place of habitual residence, even in the case of non-business persons, is not known at the time of the claim being asserted or if the client, after an agreement has been concluded, changes place of residence or place of habitual residence to a location beyond the jurisdiction of the law, the agreed place of jurisdiction is the seat of the publishing house.

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