Media Coverage and Analysis Report Date: December 10, 2014 Vancouver Opera - StickBoy Tone Quality Ratings Clip Publish/ Air Date Outlet/ Station Name City/ Reach Boundary Prov/ Region Media Type Category Reach Edition/ Schedule Additional Exposure Positive Balanced Negative Bonus / Demerit Point Company / Brand Mention Photo / Image / Logo Key Message(s) Notes 1-Dec-14 infotel.ca National CDN Website 10,000 ! ! ! ! ! VIDEO: Opera takes on bullying based on Penticton poet's life 27-Nov-14 Q with Jian Ghomeshi (CBC Radio One) National CDN Radio Station 500,000 ! ! ! Interview with Shane Koyczan 27-Nov-14 cbc.ca/q National CDN Website 30,000 ! ! ! ! Interview with Shane Koyczan 6-Nov-14 pentictonwesternnews.co m National CDN Website 1,500 ! ! ! ! Stickboy to hit the stage 5-Nov-14 Miss604.com National CDN Website 150,000 ! ! ! ! Stickboy at Vancouver Opera 5-Nov-14 Mediapost.com National CDN Website 49,000 ! ! ! ! Last Chance to See Stickboy 5-Nov-14 Insidevancouver.ca National CDN Website 2,500 ! ! ! ! Last Chance to See Stickboy 3-Nov-14 Adsoftheworld.com National CDN Website 50,000 ! ! ! ! Vancouver Opera / Stickboy: Monster murals. Video and OOH work in ad archive 3-Nov-14 psfk.com National CDN Website 35,000 ! ! ! ! Bullying-themed opera leverages street artists skills 2-Nov-14 the-peak.ca National CDN Website 3,500 ! ! ! ! Stickboy tackles bullying at the opera 1-Nov-14 The Vancouver Foundation Provincial BC Magazine 25,000 ! ! ! ! Real-Life Opera: Spoken- word artists Shane Koyczan's life story puts bullying centre stage in Vancouver Opera's newest production 1-Nov-14 lightmagazine.ca National CDN Website 20,000 ! ! ! ! Stickboy 31-Oct-14 The National (CBC) National CDN Television Program 1,200,000 ! ! ! ! Documentary 31-Oct-14 music.cbc.ca/#/blogs National CDN Blog 100,000 ! ! ! ! Shane Koyczan’s Stickboy brings powerful story of bullying to Vancouver Opera’s stage 31-Oct-14 Designedgecanada.com National CDN Website 2,000 ! ! ! ! Vancouver Opera reveals the monster in all of us 31-Oct-14 marketingmag.ca National CDN Website 67,000 ! ! ! ! Vancouver Opera's street art reveals the monster in us all 30-Oct-14 thenextgag.com National CDN Blog 500 ! ! ! ! Monster Shadows depict the bully in all of us 30-Oct-14 olavola.com National CDN Blog 500 ! ! ! Vancouver Opera Monster Murals
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Media Coverage and Analysis Report Date: December 10, 2014
Vancouver Opera - StickBoyTone Quality Ratings
Clip Publish/ Air Date
Outlet/ Station NameCity/ Reach Boundary
Prov/ Region
Media Type Category ReachEdition/ Schedule
Additional Exposure
Posi
tive
Bala
nced
Neg
ativ
e
Bonu
s /
Dem
erit
Po
int
Com
pany
/ B
rand
M
enti
on
Phot
o /
Imag
e /
Logo
Key
Mes
sage
(s)
Notes
1-Dec-14 infotel.ca National CDN Website 10,000 ! ! ! ! ! VIDEO: Opera takes on bullying based on Penticton poet's life
27-Nov-14 Q with Jian Ghomeshi (CBC Radio One)
National CDN Radio Station 500,000 ! ! ! Interview with Shane Koyczan
27-Nov-14 cbc.ca/q National CDN Website 30,000 ! ! ! ! Interview with Shane Koyczan
6-Nov-14 pentictonwesternnews.com
National CDN Website 1,500 ! ! ! ! Stickboy to hit the stage
5-Nov-14 Miss604.com National CDN Website 150,000 ! ! ! ! Stickboy at Vancouver Opera
5-Nov-14 Mediapost.com National CDN Website 49,000 ! ! ! ! Last Chance to See Stickboy
5-Nov-14 Insidevancouver.ca National CDN Website 2,500 ! ! ! ! Last Chance to See Stickboy
3-Nov-14 Adsoftheworld.com National CDN Website 50,000 ! ! ! ! Vancouver Opera / Stickboy: Monster murals. Video and OOH work in ad archive
3-Nov-14 psfk.com National CDN Website 35,000 ! ! ! ! Bullying-themed opera leverages street artists skills
2-Nov-14 the-peak.ca National CDN Website 3,500 ! ! ! ! Stickboy tackles bullying at the opera
1-Nov-14 The Vancouver Foundation
Provincial BC Magazine 25,000 ! ! ! ! Real-Life Opera: Spoken-word artists Shane Koyczan's life story puts bullying centre stage in Vancouver Opera's newest production
1-Nov-14 lightmagazine.ca National CDN Website 20,000 ! ! ! ! Stickboy31-Oct-14 The National (CBC) National CDN Television Program 1,200,000 ! ! ! ! Documentary31-Oct-14 music.cbc.ca/#/blogs National CDN Blog 100,000 ! ! ! ! Shane Koyczan’s Stickboy
brings powerful story of bullying to Vancouver Opera’s stage
31-Oct-14 Designedgecanada.com National CDN Website 2,000 ! ! ! ! Vancouver Opera reveals the monster in all of us
31-Oct-14 marketingmag.ca National CDN Website 67,000 ! ! ! ! Vancouver Opera's street art reveals the monster in us all
30-Oct-14 thenextgag.com National CDN Blog 500 ! ! ! ! Monster Shadows depict the bully in all of us
30-Oct-14 olavola.com National CDN Blog 500 ! ! ! Vancouver Opera Monster Murals
30-Oct-14 WestEnder BC Community Paper 76,935 Thu ! ! ! ! "Stickboy" opera opens in Vancouver to take on bullying based on poet's life
30-Oct-14 WestEnder BC Community Paper 76,935 Thu ! ! ! ! "Stickboy" opera opens in Vancouver to take on bullying based on poet's life
30-Oct-14 680news.com National CDN Website 326,000 ! ! ! ! “Stickboy” opera opens in Vancouver to take on bullying based on poet’s life
30-Oct-14 fastcocreate.com National CDN Website 15,000 ! ! ! ! Graffiti artists bring their inner demons to the street to promote a new opera about bullying
30-Oct-14 Coloribus.com National CDN Website 6,000 ! ! ! ! Vancouver Opera - video and OOH work included in ad archive
30-Oct-14 Advertolog.com National CDN Website 34,834 ! ! ! ! Vancouver Opera - video and OOH work included in ad archive
29-Oct-14 crcresearch.org National CDN Website 10,000 ! ! ! ! Opera and Monsters29-Oct-14 3dvf.com National CDN Website 2,000 ! ! ! ! Stickboy, par Shane
Koyzcan et le Vancouver Opera
29-Oct-14 thestable.com.au National CDN Website 25,000 ! ! ! ! Vancouver Opera. Wow, DDB gets kids to like opera
29-Oct-14 Bestadsontv.com National CDN Website 36,625 ! ! ! ! Vancouver Opera: There's a monster in all of us. Both video and OOH featured in ad archive
29-Oct-14 Adnews.com National CDN Website 50,000 ! ! ! ! Vancouver Opera conducts Stickboy campaign
28-Oct-14 classicalvoiceamerica.org National CDN Website 15,000 ! ! ! ! Stickboy Opera Makes Bold Case Against Bullying
28-Oct-14 The Vancouver Courier (Downtown, E+W)
Vancouver BC Community Paper 186,415 Wed. ! ! ! ! Bullying hits close to home for Stickboy’s fight director
28-Oct-14 radio-canada.ca/emissions/Phare_ouest
National CDN Website 5,000 ! ! ! ! Stickboy interview with Rachel Peake
28-Oct-14 vancitybuzz.com National CDN Website 2,230,349 ! ! ! ! Stickboy: This is not your typical arts review
28-Oct-14 vancourier.com National CDN Website 50,000 ! ! ! ! Bullying hits close to home for Stickboy’s fight director
24-Oct-14 Georgia Straight Vancouver BC Magazine 80,000 ! ! ! ! Vancouver Opera’s Stickboy packs an emotional wallop
24-Oct-14 The Vancouver Sun Vancouver BC Daily 314,076 M-F ! ! ! ! Review: Savouring the bold with Vancouver Opera’s Stickboy
24-Oct-14 straight.com National CDN Website 146,000 ! ! ! ! Vancouver Opera’s Stickboy packs an emotional wallop
24-Oct-14 vancouversun.com National CDN Website 1,014,000 ! ! ! ! Review: Savouring the bold with Vancouver Opera’s Stickboy (with video)
23-Oct-14 castanet.net/news/Penticton
National CDN Website 55,000 ! ! ! ! Bully for the opera
23-Oct-14 Le Telejournal - Radio Canada
Vancouver BC Television Program 98,700 ! ! ! ! Interview with Neil Weisensel and Leslie Dala
23-Oct-14 yourdailycap.ca National CDN Website 2,000 ! ! ! ! Nic Harrison: Stickboy’s swordfighting survivor
23-Oct-14 vancouver.24hrs.ca National CDN Website 40,000 ! ! ! ! Stickboy takes on bullies 23-Oct-14 kelownanow.com National CDN Website 15,000 ! ! ! ! Penticton Artist Pens
Bullying Opera23-Oct-14 infotel.ca National CDN Website 10,000 ! ! ! ! Penticton artist debuts
opera about bullying22-Oct-14 The Early Edition (CBU-
AM) (CBC Radio One)Vancouver BC Radio Station 103,000 ! ! ! Interview with Shane
Koyczan22-Oct-14 Metronews.ca/vancouver National CDN Website 91,000 ! ! ! ! Stickboy: Opera tells
Shane Koyczan’s story as a shunned and bullied overweight boy
22-Oct-14 theglobeandmail.com/news
National CDN Website 1,530,000 ! ! ! !
Hot Ticket: Stickboy 22-Oct-14 vancouversun.com National CDN Website 1,014,000 ! ! ! ! Stickboy a bold gambit
for Vancouver Opera. Shane Koyczan, composer Neil Weisensel break the mould with a tech-savvy production on adolescent bullying
20-Oct-14 The Province Vancouver BC Daily 363,853 M-F ! ! ! ! Opera grows from poet Shane Koyczan’s novel about bullying
20-Oct-14 theprovince.com (Vancouver Province)
National CDN Website 523,000 ! ! ! ! Opera grows from poet Shane Koyczan’s novel about bullying
19-Oct-14 nickgregson.ca National CDN Blog 2,000 ! ! ! ! Working with the Vancouver opera to paint a street art campaign for the new plan called stickboy
19-Oct-14 Global: Noon News Hour (CHAN) (Weekend)
Vancouver BC Television Program 250,000 ! ! ! ! Interview with James Wright and Heather Pawsey
18-Oct-14 CBC R1 Vancouver (CBU-AM)
Vancouver BC Radio Station 544,425 ! ! ! North by Northeast - Documentary
16-Oct-14 news1130.com National CDN Website 220,000 ! ! ! ! Vancouver Opera tackles issue of bullying with ‘Stick Boy’
14-Oct-14 chairmanting.com National CDN Blog 2,000 ! ! ! ! There's a monster in all of us.
14-Oct-14 CKNW-AM (AM 980) Vancouver BC Radio Station 319,410 ! ! ! Simi Sara Show: Interview with Doug Tuck
13-Oct-14 thestarphoenix.com National CDN Website 193,000 ! ! ! ! Video: Stickboy monster murals confront the issue of bullying. Video picked up from VancouverSun.com story
10-Oct-14 viewthevibe.com National CDN Website 35,000 ! ! ! ! VAN: Local Artists Create Anti-bullying Murals for Stickboy
9-Oct-14 vancouversun.com National CDN Website 1,014,000 ! ! ! ! Video: Monster Murals confront the issue of bullying. Vancouver Opera commissioned murals around the city in an anti bullying campaign to promote Stickboy opera
9-Oct-14 straight.com National CDN Website 146,000 ! ! ! ! Vancouver Opera's Stickboy boldly faces the bullies again
8-Oct-14 canada.com/news National CDN Website 1,891,000 ! ! ! ! Video: Stickboy monster murals confront the issue of bullying. Repeat from Vancouver Sun article/video
10-Sep-14 WestEnder BC Community Paper 76,935 Thu ! ! ! ! Shane Koyczan channels his inner bully
10-Sep-14 WestEnder BC Community Paper 76,935 Thu ! ! ! ! Shane Koyczan channels his inner bully
* Category is an additional feature available for selected media only.Light red row indicate coverage that was directly generated by the advertising approach and street art