This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Turn worthy into newsworthy
Media relations summer camp2015
Seven pitches from last year’s media camp were published in The Hamilton Spectator.
Live Different (2014) and The Hamilton Youth Steel Orchestra
(2013) landed on the front page of
the GO section with online videos
posted at thespec.com.
Stand out with donors and funders.
Grow your trust andforgiveness account.
Good housekeeping seal of
approval.
Reach a larger audience online & off.
Pitch and miss. The stories we tell.
Ribbon cuttings with fake scissors
Grip and grins with fake cheques.
Groundbreakings with fake holes.
Fake indoor groundbreakings with fake holes.
Fundraisers with C-list celebrities and retired athletes.
Rubber chicken galas. With dancing & awards.
Anniversaries with slab cakes.
Worthy? Yes.Newsworthy? Not so much.
And does anyone else care?
Bad stories to pitch #1.Help! We’re broke.
Bad stories to pitch #2. Help! No one’s coming to our party.
News Worthy
#1 WSIC
#2 First, best or most.
#3 Add to the conversation
Localize the story. What does it mean for our community?
Offer informed opinion and analysis.
#4 Build your pitch around a person. Someone ordinary doing something extraordinary. Give us a hero.