Media Buying: Traditional/Digital

Traditional & New Media Buying

Mary Kathryn DurrGregarious Media

•Budget for the event

•Pick the media

•Production costs

•Flight Dates

•Build your schedule

•Approve schedule

•On-Air!

How it works

Beginning...

•What is your budget?

•What is your message?

•Who are the media partners that match the message?

•Do we want 1 event or a year long campaign?

Radio

•Who are you targeting?

•Match the radio station to your target

•Call the PROMOTIONS MANAGER of the station you picked

•Tell the Promotions Manager your budget

TV•Broadcast & Cable

•Pick your stations

•Call the PROMOTIONS MANAGER

•Tell the Promotions Manager your budget

•ASK a TV Personality to emcee your event

Digital Media

How To Build an Ad

•Identify Your Goals

•Target the Right People

•Design 2 Engaging Ads

•Manage your Budget

•Review & Improve

•Build 2 ads and see what performs best. After 2 days use the ad that is performing best.

•Budget for the event

•Pick the media

•Production costs

•Flight Dates

•Build your schedule

•Approve schedule

•On-Air!

How it works

Q & A

Traditional & New Media Buying

Mary Kathryn DurrGregarious Media