Medi Wedge Inc Presentation Ibc

Sleep Inclined For Better Health!The MediWedge™ is a patented product design that uses positional therapy to reduce or mitigate the effects of night time acid indigestion or GERD. The design uses gravity to help keep the acidic contents of the stomach in its place which in turn reduces the impact of acid to the esophagus.

Gravity is the key component as to why the MediWedge™ works!!!

Sleep Inclined For Better Health!By raising the head of the bed anywhere from 4” to 8”, gravity is the force that keeps stomach contents in their place.

This is accomplished by modifying the foundation to be higher at one end.

MediWedge as a Foundation.

Lifestyle ModificationsWWW.archinte.ama-assn.org/cgi/content/full/166/9/965Is a link to a study titled, Are Lifestyle Measures

Effective in Patients with Gastroesophageal Reflux Disease?

The study determined that,

“Weight loss and head of bed elevation are effective

lifestyle interventions for GERD.”

GERD: The Surprising Source of Many Physical Disorders

Dr. Kurt A. Barrett , D.O., a leading doctor that has clinical experience of GERD being mistakenly diagnosed as a variety of other illnesses and author of the book;

Are You Sick of Being Sick ?

Maybe it’s Not Your Allergies

has endorsed the MediWedge™ and its role that it plays in raising the head of a set of bedding to reduce or mitigate the effects of night time acid indigestion!!!

Heartburn, Hiatal Hernia and Gastroesophageal Reflux Disease (GERD)

Most of the “damage” of GERD occurs at night when patients are lying in bed and asleep!!!!!

Factors Affecting Nocturnal GERD

Decreased Salivation – saliva contains a natural bicarbonate that actually reduces the acid levels in the stomach.

Decreased Swallowing Decreased Gravity Mediated Drainage – lying flat

does not allow gravity to keep the contents of the stomach in its place.

Decreased Perception of Heartburn – sleep paralysis.

which leads to:

Increased and prolonged exposure of the esophagus to acid reflux - Often without patient arousal.

MediWedge Inc.Sleep Inclined for Better Health™More than 60 million people experience heartburn

at least once a month!25 million people experience heartburn once a day!In all, GERD affects an estimated 25 to 35 percent

of the U.S. population!

48 million Americans feel the effect of acid indigestion to the extent that it wakes them up at least once a week!

GERD and DiabetesDiabetes interferes with the emptying of food from the stomach, which can exacerbate acid reflux. Diabetes may actually trigger GERD or make it more bothersome. Some doctors think that GERD may affect people with diabetes twice as often as it affects the general population!

There are 24 million Americans with diabetes and a staggering 57 million Americans with pre-diabetes, according to the CDC!!!

GERD and PregnancyDue to increased pressure on the abdomen

during pregnancy, as the baby grows, there is a direct correlation of pregnancy causing GERD.

Hormones also affect the Lower Esophageal Sphincter (LES). For example, the increase of the hormone progesterone during pregnancy relaxes the LES. Thus it is not abnormal for pregnant women to experience heartburn.There were 4.3 million births in the U.S. in 2007.

GERD and AsthmaIt has been easy to prove that between 50% - 90% of asthma sufferers experience GERD. The question has been and continues to be, what links them and does asthma cause GERD or is it the other way around?Dr. Shu Lin, an associate professor at Duke University, in a press release dated July 25, 2008, stated … “the Duke team found that inhaling tiny amounts of stomach fluid that back up into the esophagus (micro-aspiration)– a hallmark of GERD can cause immune system changes that lead to asthma.”

GERD and Sleep DeprivationMechanisms responsible for impaired sleep in

patients with GERD:

1)Waking up during sleep with heartburn.

2)Multiple short awakenings from sleep causing “sleep fragmentation”. These awakenings are of such short duration that the patient is not even aware of them.

3)48 million of the 60 million Americans that have been diagnosed with GERD report that their symptoms get worse in the evening and that it interferes with their sleep.

GERD and Sleep ApneaThe exact relationship between sleep apnea and GERD is not yet understood, but there are some theories.

One is that obstructive sleep apnea causes changes in airway pressure that can cause reflux to occur. (Snoring)

Another is that the reflux acids result in vocal cord spasms that can lead to sleep apnea. (Indicates that stomach acids have already reached the lungs!)

What’s the bottom line?

A minimum of 48 million people could experience

healthier sleep and lives, if they slept inclined.

(Without considering adult-onset asthma, diabetes, pregnancy, sleep apnea, hiatal hernias, or the benefit of inclined sleep for people with medical conditions

that make it hard to physically get out of bed.)

Sleep Inclined For Better Health!

16%

of the people walking into a bedding retail store would be healthier if they bought a

MediWedge™ to allow gravity to keep stomach acids in their place.

FAQsCan I just put bricks under the headboard

to raise the bed?By raising the headboard the doctor recommended 4” to 8”, you are raising the center support of your metal bed frame off of the floor which will void your 20-year mattress warranty. If your mattress sags and you file a claim against it, the mattress manufacturer has the right to send a bedding inspector to review the mattress in your bedroom. They are trained to look for areas where blocks or bricks might have been used in order to deny the claim.

FAQsI have seen shorter bed wedges on the internet that are less expensive. Why is MediWedge™ better?

1.With the MediWedge™, you sleep on the mattress that YOU choose for YOUR comfort level and spent hundreds if not thousands of dollars on. Short wedges force you to adjust to an unfamiliar sleeping surface.

2.The MediWedge™ allows you to sleep on your back, your side or your stomach. Short wedges can be uncomfortable if you sleep on your side and make it impossible to sleep on your stomach.

3.If a short wedge causes you to fold at your stomach when you sleep, this may put additional pressure on your stomach and can actually make your reflux worse!!!

FAQs

If I go to bed on an empty stomach, will this help my acid indigestion?

It can take up to three hours for your stomach to empty, so having your dessert just before you go to bed can be the worst thing that you can do for your acid indigestion.

FAQsWhat are the dimensions of a

MediWedge?

The MediWedge™ is designed to be the exact dimension of your mattress .

FAQ’sIf I am taking Prilosec or another PPI

medication for my acid reflux do I still need a MediWedge?

Prescribed acid inhibitors (proton pump inhibitors) only reduce the acidity levels of the stomach contents, they do not eliminate the stomach acid. Too many bodily functions depend on there being acid present in the stomach in order to function properly.The MediWedge™ is designed to reduce or mitigate the effects of night time acid indigestion by using gravity to keep the acidic contents of the stomach in its place.

MediWedge™ BenefitsBedding sales floor differentiation – it has a

unique look on the sales floor!!!MediWedge™ wood foundation cost as

compared to a traditional wood foundation is slightly more, but it provides a significant health benefit to the end consumer.

At the same price points, bed sets that use a MediWedge foundation will have a higher profile than your competition.

MediWedge™ Benefits

Sales force for this is already in place.Distribution channels for this are already in

place.MediWedge™ allows the end consumer to

sleep on the mattress that they spent $100’s if not $1,000’s of dollars for, instead of on piles of pillows or foam wedges.

MediWedge™ Benefits

MediWedge™ can benefit people of all ages, children through senior citizens.

Approved as a medical device by the Food and Drug Administration. Could open doors to Medicare / Medicaid / Insurance to pay for the MediWedge™.

Retail Sales Associates

Work the MediWedge’s™ problem solving benefits into your prospecting questions:

Are there health concerns that should be considered when you are selecting your mattress?

Do you or your children typically eat within three hours of going to bed? (It takes three hours after eating for the stomach contents to clear the stomach. Right after eating, the stomach is churning out acid in an effort to digest the recently consumed food.)

Retail Sales Associates

Are there factors present in your sleep cycle that tend to wake you up?

Do you feel tired while you are at work or during the day? (A study analyzed the effect of night time GERD on work productivity and quality of life. It found that US employers suffered a productivity loss of $15 billion dollars due to GERD associated sleep deprivation.)

Retail Sales AssociatesClose the sale comfortably, knowing that you

have improved the health of your customer by helping them to sleep inclined!!!

The information contained in this presentation is for general education purposes only and is not intended to be a substitute for medical advice. If you are suffering from a disease or ailment, you should consider seeking the counsel of a knowledgeable, licensed, health care professional. Please do not use this presentation to disregard any medical advice, because of something that you read or see. We have endeavored to ensure that the information contained in this presentation is correct, however, we cannot guarantee its accuracy.