Navigation ² Advertise with us If you’re an aesthetician working in a medi-clinic, promoting colour makeup to your clients might be low on your priority list. Yet injecting a range makeup into your retail offering may not only boost the bottom line of your biz, but bolster the morale of your clients. It comes down to choosing products that complement the type of treatments you offer and address the collective concerns of your client base. While aesthetic treatments were once predominantly about pampering clients and making them feel good, there’s been a shift toward medi-aesthetics in recent years. Beauty therapists are responding to the trend by extending their education and studying the bachelor degree in dermal sciences and other advanced diplomas needed to become a dermal clinical therapist equipped to perform non- surgical medi treatments. We note some of the most popular courses in Australia of this nature at the foot of the article.* Medi-Clinics: Retailing A Makeup Range 09/03/2017
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Navigation ²
Advertise with us
If you’re an aesthetician working in a medi-clinic, promoting colour
makeup to your clients might be low on your priority list.
Yet injecting a range makeup into your retail offering may not only boost
the bottom line of your biz, but bolster the morale of your clients.
It comes down to choosing products that complement the
type of treatments you offer and address the collective
concerns of your client base.
While aesthetic treatments were once predominantly
about pampering clients and making them feel good,
there’s been a shift toward medi-aesthetics in recent
years.
Beauty therapists are responding to the trend by
extending their education and studying the bachelor
degree in dermal sciences and other advanced diplomas
needed to become a dermal clinical therapist equipped to perform non-
surgical medi treatments. We note some of the most popular courses in
Australia of this nature at the foot of the article.*
“I formulated this foundation to be a true treatment product that wears like a designerfoundation, with a dewy, flawless finish and buildable coverage,” says Marie
Cocciolone, CEO of O Cosmedics
Naturally, most medi-aesthetics practices opt for a results driven range
when retailing skincare, so it’s not surprising that dedicated cosmeceutical
collections like Australian brand O Cosmedics are commonly chosen.
The brand has recently released a treatment foundation designed to be an
extension of their skincare.
“It is suitable to be worn post-skin peel or procedure, because of its clean
formula that does not contain chemicals that disrupt the skin’s barrier or
block the pores – so its free from talc, paragons, silicones, fragrance,
petrochemicals, nano-ingredients and GMOs,” says Marie Cocciolone, who
founded the brand in 2010.
“Our formulas’ ingredients are 98% natural with multi-functional anti-
ageing actives that repair and hydrate the skin, support skin firmness and
elasticity and collagen and elastin synthesis.”
Training and Prescribing Post-Procedure Makeup
Francesca Perino, owner of Mi:Skin Clinics in Perth, says that her clinics’
makeup range, Lycogel, is not only popular among clients, but interstate
devotees who know she’s a stockist regularly call looking buy.
“All therapists at our clinic have been trained re the benefits of the
product, and colour-matching, however, most advice about makeup and
prescribing specific products is done by our dermal therapist when she is
discussing home care or cleansing the clients,” she notes.
“Post-procedure, we offer all clients a makeup consultation with one of
our practitioners,” says Claire Mason, founder of Integrity Paramedical
Skin Practitioners, which has stocked Jane Iredale since early 2016.
“We like to take the time to complete our service, offer new colour options
and looks and provide valuable tips to ensure everyone walks out feeling
and looking great.
“From Day 1, our whole team has embraced the Jane Iredale concept.