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Barcelona, 08/03/2016 A strategic alliance of port and foreign trade communities for a better competitive economic operator
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MedaPorts16 | Jalal Benhayoun

Jan 22, 2018

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Page 1: MedaPorts16 | Jalal Benhayoun

Barcelona, 08/03/2016

A strategic alliance of port and foreign

trade communities for a better

competitive economic operator

Page 2: MedaPorts16 | Jalal Benhayoun

2

Population: 1,15 billion

54 countries

Growth rate: 5%

Share in global trade 2%

Page 3: MedaPorts16 | Jalal Benhayoun

International trade: Beginner mode

3

Buy

ShipPay

Importer Exporter

Page 4: MedaPorts16 | Jalal Benhayoun

International trade: Critical mode

4

Importer Exporter

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The economic operator facing the challenges of international trade

Immaturity of the functions of the supply chain in SME's

Unclear procedures and circuits to import and export

Uncertainty about the necessary time

Uncertainty about costs involved

Inventory shortage

Inventory oversizing

Surprises in the real cost

Delays in customer delivery

Weak competitiveness

Break of production lines

Losts in trade tranzactions

Dissatisfied end customers

Financial troubles

Page 6: MedaPorts16 | Jalal Benhayoun

Trade facilitation pillars

6

Physical flows

Data flows

Payments flows

Modern infrastructure (Ports, aeroports, highways, logistics

plateforms,..;

Strong connectivity: By sea, by air, by roads, by rails and hinterland;

Mature Services providers.

Supply chain automation;

Dematerialisation;

National and international interoperability;

Anticipation.

Suitable payment instuments;

Electronic payment culture;

Harmonized payment system import and export operations.

Page 7: MedaPorts16 | Jalal Benhayoun

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PortNet , accelerator of business competitiveness

PORTNET is a tool of the Moroccan government for the implementation of several sectoral strategies for

improving the business climate, trade , logistics competitiveness , generalization and innovation in E-Gov

services.PORTNET S.A.: A corporate governance involving the national economic operator at the

center of its interest.

Page 8: MedaPorts16 | Jalal Benhayoun

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ERP WMS TMS SRM

Customer Order Transport SupplierOrderTransport

ERP WMS TMS SRM

Douane

Opérateur Manutention

Empotage

Transitaire

Service public

Freight Forwarder

Dépotage

Autorité Maritime

Dépôt

Transporteurs Import

Organisme de contrôle

Importateur/Exportateur

Agents/Compagnie Maritime

Transporteurs Export

Complexity of integration of international supply chain

In practical terms , it is almost impossible for a Supply Chain Manager to achieve the full integration

of its supply chain due to the complexity of external environment.

Page 9: MedaPorts16 | Jalal Benhayoun

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ERP WMS TMS SRM

Costumer Order Transport SupplierOrderTransport

ERP WMS TMS SRM

Douane

Opérateur Manutention

Empotage

Transitaire

Service public

Freight Forwarder

Dépotage

Autorité Maritime

Dépôt

Transporteurs Import

Organisme de contrôle

Importateur/Exportateur

Agents/Compagnie Maritime

Transporteurs Export

PortNet : A tool to facilitate the complete integration of the foreign

trade for importers and exporters

Thanks to PortNet , this integration is gradually becoming reality due to the interconnection of all

stakeholders around the electronic national single window.

Page 10: MedaPorts16 | Jalal Benhayoun

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Direction de la

Marine Marchande

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PortNet : An importers and exporters national single window

system oriented

The implementation of PortNet is the fruit of years of hard work of the foreign trade community stakeholders puting the

competitivity of businesses at the center of interest of the administration, public and private service providers.

Importers

Exporters

PORTNET

Terminal operators

Banks

Exchange Control Agency

Customs

Freightforwarder

s

Depatment

of Defense

Shipping agentsTransporters

Dry Ports

Operators

Control Agencies

Protection

Civile

Port authority

Maritime authority

National Security

Ministery

of Foreign

Trade

Customs brokers

Air Cargo

authority

Page 12: MedaPorts16 | Jalal Benhayoun

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Goals and services

Integration and harmonisation of repositories

Automated reportings and Dashboards

Change management and technical support

Tracking of flows

Dematerialisation of formalities

Planning and optmizing control and inspections

Reducing and simplifying of procedures

Anticipation on information and action

Foreign trade community e-network development

Compliance with international standards

Page 13: MedaPorts16 | Jalal Benhayoun

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Overview on the integrated

coverage of foreign trade

processes

Available

In project

Integrated supply chain

management is recognized as

an undeniable competitive

strategy.

Our mission is to boost the

national competitive strategy

through the integration of

foreign trade supply chain

Page 14: MedaPorts16 | Jalal Benhayoun

Action Plan of the National Committee of the Business

Environment " CNEA " for 2015

Dematerialization of import commitment;

Dematerialization of export commitment;

Integration of 2 other Government Control

Agencies .

Extract from the speech of the President of General confederation of businesses of

Morocco during the annual meeting of the CNEA 24 February the 24th 2015 :

"Another site not least , dematerialization . The ambitious PORTNET project has made

considerable progress. We must maintain our efforts and resolve obstacles raised to achieve

the goal of " Zero Paper " in import and export processes. We seek the continuation and

acceleration of these efforts in paperless procedures. "

PortNet, a successful model for the national strategic partnership

between public and the private sectors

Page 15: MedaPorts16 | Jalal Benhayoun

Partnership agreement with the Port Training Institute to

professionalize and industrialize trainings of PortNet community.

Partnership agreement with ASMEX ( Moroccan exporters

association) and BCP(Popular Bank) to strengthen the

competitiveness of companies and to accompany the

dematerialization of foreign trade procedures

“Nearly 800 people attended the ASMEX- BCP PORTNET-Seminar on the role of

PortNet as an accelerator of international trade operations."

Partnership with the CGEM (General Confederation of

Moroccan Businessess) to publish a guide around PortNet,

that has been sent to all CGEM members and distributed

during both organizations events.http://www.cgem.ma/upload/2109729001.pdf

http://www.portnet.ma/portail/index.php?option=com_docman&Itemid=54&lang=fr

PortNet, a successful model for the national strategic partnership

between public and the private sectors

Page 16: MedaPorts16 | Jalal Benhayoun

TRADE POLICY REVIEW: MOROCCO - 2 and 4 February 2016

CONCLUDING REMARKS BY THE CHAIRPERSON:

« Members commended Morocco on its trade facilitation reforms, including the

introduction of the PortNet electronic platform and the improvement of the computer

system for Customs administration »

Morocco has succeeded his bet to the WTO

Page 17: MedaPorts16 | Jalal Benhayoun

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« The optimal management of your export-import operations !»

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« My import-export operations are carried out from my

office!»

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« The national single window to simplify and streamline the

Foreign Trade Operations! »

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" No more paperwork ... Simplify your imports !"

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« For opening international opportunities»

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« BNP Paribas is presenting PortNet to its clients»

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PortNet crosses the bar of the 20 000 users

19 000 18 000

Clients Importers

Exporters

22 000

Users

817

Customs

brokers

15

Banks

190

Shipping

agents

11

Ports

7

Administrations

Page 24: MedaPorts16 | Jalal Benhayoun

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Continuous improvement of the performance of the

foreign trade value chain

Average Dwell Time

Anticipated deposit

of E-manifest

Average time needed for

a coordinated inspection

5,72 days

35 h

1,5 days

10 days

Anticipated import commitment

declarations (TI)

Average monthly total number

of EDI messages processed

635 000

Page 25: MedaPorts16 | Jalal Benhayoun

PortNet : Key IndicatorsGeographical coverage of access to PortNet’s services

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Learnings from Moroccan experience

1. Align the governance to the interests of the real customers of the single

window (importers and exporters) and not only to the interests of some

stakeholders. A direct and continuous link with importers and exporters is

mandatory;

2. Quick Wins are very importants for each of the stakeholders to sustain their

commitment and support to the project;

3. A single window project is firstly a strategic alliance between the foreign

trade stakeholders. They should learn to trust each others and give

concessions if needed for the interest of their final clients;

4. During the projet, KPIs of all the processes should be always available and

updated for all the stakeholders to be able to identify constraints and good

solutions for continuous improvement process;

5. The regional integration and interoperability should be a goal and taken into

consideration earlier.

Page 27: MedaPorts16 | Jalal Benhayoun

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PORTNET S.AEnceinte Portuaire Bâtiment de la Capitainerie, 2ème

étage, Port de Casablanca, 20000 Casablanca, Maroc

Page 28: MedaPorts16 | Jalal Benhayoun

Jalal Benhayoun

General Manager

[email protected]