Meco3602 Feature Proposal

• Blog: jonathonhutchinson.com• LinkedIn: 272 connections• Twitter: 808 followers• Instagram: 82 followers• Vimeo: 10 followers

• The personal data economy is booming.• The latest currency: your personal

information. • Personal data sharing to double every

decade. • Almost 6 million people are exposed to

scams and frauds during any given year.• The financial losses equate to almost $1

billion• Social networking websites and unsecured

wireless internet networks – a huge 50% of Australia’s networks – are giving identity thieves a new mine of information.

• Need to create awareness

• Purpose: engaging educational and informational content on the topics of identity theft and personal data brokering. • Short video documentaries • Textual explanations • Infographics – Personal Data Value Calculator• Text news articles and case studies. • Interviewees:

• ABC social media guru Rod McGuiness• Stay Smart Online Australian government campaign• Blogger Mark Cameron of Marketingmag.com.au.

• Targeting audiences in the crime scene. • Facebook shares link to Personal Data value

Calculator• 92% of users • The user will be redirected to the data calculator

page of our feature website. • Generates interaction• Possibility of going viral

• Almost 50% of 18-25 year olds admit that they have never audited their online profile or cleaned up potentially damaging content.

(AVG Technologies’ Digital Diaries)• 62% of Australian internet users have a presence on social

networking sites such as Facebook, Twitter, Myspace or LinkedIn.

• 98% of 18-25 year olds use Facebook.• Facebook users are on the site 16 times per week.• Most interested in what businesses can give them in the

form of discounts (57%), giveaways (45%), invitations to events (41%) and product information (41%).

(Sensis Social Media Report)