MEC Asia Millennials Media Trends

8/10/2019 MEC Asia Millennials Media Trends

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MILLENNIALSMEDIA TRENDS IN

ASIA 2014


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LETS START

WITH A GLOBALSNAPSHOT


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ASIAN MILLENIALS MOBILE PENETRATION IS THE

HIGHEST IN THE WORLD

0%

10%

20%

30%

40%

50%

60%70%

80%

90%

100%

Internet PC Mobile Social

Networking

TV Online TV Time Playing

Consoles

Online Print Press Radio Online Radio

Europe North America LATAM APAC

Source: The GlobalWebIndex Q2 2013 - Q1 2014

Base: All respondents


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THEYRE MUCH MORE LIKELY TO SPEND THEIR TIME

CONNECTED

70.0 90.0 110.0 130.0 150.0 170.0

ONLINE ON PC/TABLET/LAPTOP

WATCHING TV

LISTING TO THE RADIO

READING PHYSICAL PRESS

MOBILE

WATCHING ONLINE TV

ONLINE RADIO

READING ONLINE PRINT

PLAYING CONSOLES

SOCIAL NETWORKING

APAC LATAM North America Europe

Source: The GlobalWebIndex Q2 2013 - Q1 2014

Base: All respondents

INDEX VS. TIME SPENT BY MILLENNIALS


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678 %79:6; %7::=%6%;==:>

678 %79:6; @7; %;=&6


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THE SELFIEST CITY IN THE WORLD IS IN ASIA

CAN YOU GUESS WHERE?


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THE SELFIEST CITY IN THE WORLD IS IN ASIA

CAN YOU GUESS WHERE?


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THESE NUMBERS ARE INDICATIVE OF A BIGGER

SHIFT AT THE INTERSECTION OF

MEDIA, TECHNOLOGY COMMUNICATIONS


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WE HAVE IDENTIFIED 6 TRENDS THAT DEFINE THE WAY

MILLENNIALS ARE CONSUMING MEDIA IN ASIA

1

SOCIAL MEDIA COMES FULL CIRCLE2

OUTBREAK OF SCREEN STACKING

3 CHOICE CHANGING CONSUMPTION

4 M-COMMERCE LEAPFROGS E-COMMERCE

5 CONNECTED DEVICES & CONNECTED LIVING

?? WHAT NEXT THE WOW FACTOR

6

DIME-A-DOZEN DIGITAL EXPERIENCES


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Were at the beginning of the next age of digitaladvertising, with new creative canvases andinteractivity opportunities for brands toleverage to their advantage.

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SOCIAL MEDIA COMES

FULL CIRCLE

IMPLICATION

RECOMMENDATION


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CHOICE IS

CHANGING MEDIA

CONSUMPTION


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25/54

MOBILE IS DRIVING SPOTIFY PENETRATION


26/54

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27/54

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CHOICE IS CHANGING

MEDIA CONSUMPTION

IMPLICATION

RECOMMENDATION


28/54

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M-COMMERCE OVERTAKESE-COMMERCE


29/54

55% OF CHINA'S INTERNET USERS HAVE MADE A PURCHASE VIA MOBILE

PHONE (HIGHEST MOBILE PURCHASE PENETRATION IN THE WORLD)!


30/54

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31/54

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M-COMMERCE OVERTAKES

E-COMMERCE

IMPLICATION

RECOMMENDATION


33/54

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CONNECTED

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CONNECTED LIVING


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CONNECTED DEVICES TO

CONNECTED LIVING

IMPLICATION

RECOMMENDATION


38/54

OUTBREAK OF SCREEN

STACKING


39/54

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OUTBREAK OF SCREEN

STACKING

IMPLICATION

RECOMMENDATION


46/54


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THANK YOU

MEC Asia Millennials Media Trends

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