Measuring Your Social Media Impact Social Media Action Center
MeasuringYour Social Media Impact
Social Media Action Center
Is social media an extension of business ethics?
should there even be a return?
Then what returns should we expect?
How do we measure those returns?
Measurements That Matter
in Social Media
• Volume
?
Measurements That Matter
in Social Media
• Volume!
!
!
!!
!
!
!
!
• Influence!
Measurements That Matter
in Social Media
• Volume!
!
!
!!
!
!
!
!
• Influence
• Engagement!
Influence + Engagement
=
?
Influence + Engagement
=
Impact
These Measurements
Create Success Stories
Loyalty
..and build ambassadors
Trust Satisfaction
Use metrics that actually translate into a business context and ROI for your organization
Action & Insights
• Sales Leads• New Registrations• Risk Mitigation• ROI
Reach
• Visits/Views/Mentions/Posts
• Volume of Comments• Navigation Paths• Links• Etc.
Engagement & Influence
• Base & Viral Sentiment (RT, Likes & Dislikes, +1's, Extended Conversations)
• Post Authority/Influence (Influencer Metrics)
• Potential Impact on Audience
ROI• Value of a Single Social Media Conversation• Cost Per Conversation• The Net Value of Impressions
So, we know what to measure
Then, how do We Measure it?
Social Media Action Center
© 2012 Kana Digital. All rights reserved.
Measuring Audience Impact in SMAC
Potential Impact Index
Sentiment(Avg Sentiment)
Viral Effect(RT’d Reach)
Base Impression Volume(Original Reach)
Discovering Key Opinion Leaders
SOV is on Topic NOT generalSOV on Topic
Total Impressions
© 2012 Kana Digital. All rights reserved.
Pinpoint Conversation Hotspots
© 2012 Kana Digital. All rights reserved.
Location clustering, get conversations down to street level
Tracking Key Opinion LeadersTrack KOLs impact daily, which posts mattered the most
Impressions indicate reach, mentions are merely volume
© 2012 Kana Digital. All rights reserved.
Analyze the Issues
Keyword mentions by volume
© 2012 Kana Digital. All rights reserved.
Daily sentiment graph
Going “On-The-Fly”Hourly post volumes
Find out what’s Trending withinYour topic
© 2012 Kana Digital. All rights reserved.
Generating Reports
Generate PDF Reports directly from SMAC interface
© 2012 Kana Digital. All rights reserved.
Getting Trial AccessVisit www.smac.me to request a free 14 day trial
© 2012 Kana Digital. All rights reserved.
Thank You