Measuring What Matters: Data Measurement for Community Managers

Page 1 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/1.jpg' width='140' height='200' /> Measuring What MattersWith @AlyssaMK +

@ConnorMeaks

Page 2 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/2.jpg' width='140' height='200' /> Why Measure?

Page 3 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/3.jpg' width='140' height='200' /> (Illustrations by Jeffery Slim)

What We Measure

The Thing The People The Content

Page 4 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/4.jpg' width='140' height='200' /> The Thing

Page 5 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/5.jpg' width='140' height='200' /> The People

Page 6 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/6.jpg' width='140' height='200' /> The Content

Page 7 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/7.jpg' width='140' height='200' /> Community

Page 8 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/8.jpg' width='140' height='200' /> Marketing Aligned

Community Spotlight

Vertical Focus

TweetsPage Views

Page 9 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/9.jpg' width='140' height='200' /> Starting Cheap

Page 10 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/10.jpg' width='140' height='200' /> Page 11 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/11.jpg' width='140' height='200' /> Quick Link Analytics

Page 12 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/12.jpg' width='140' height='200' /> Sales Cycle

Page 13 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/13.jpg' width='140' height='200' /> You’re Invited to #CMHootUp

January 27th at HootSuite HQ

Page 14 <img data-url='document/measuring-what-matters-data-measurement-for-community-managers.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Measuring What Matters: Data Measurement for Community Managers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051609/546bd608af7959ab1b8b5141/html5/thumbnails/14.jpg' width='140' height='200' /> Questions?Alyssa KritschConnor Meakin

@AlyssaMK@ConnorMeaks

Measuring What Matters: Data Measurement for Community Managers

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alyssa kritsch connor

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hootsuite hq

sales cycle