21/06/2019 1 Barteld Braaksma (Innovation manager CBS) and Christian Branbergen (CTO Dataprovider.com) 26 June 2019, Conference of European Statisticians, sixty‐seventh session Measuring the Internet Economy in The Netherlands A public‐private collaboration • Measuring the internet economy in NL • Introduction to Dataprovider • Reception • What’s next? Contents of presentation 2
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21/06/2019
1
Barteld Braaksma (Innovation manager CBS) and Christian Branbergen (CTO Dataprovider.com)
26 June 2019, Conference of European Statisticians, sixty‐seventh session
Measuring the Internet Economy in The Netherlands
A public‐private collaboration
• Measuring the internet economy in NL
• Introduction to Dataprovider
• Reception
• What’s next?
Contents of presentation
2
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Measuring the internet economy in NL
3
Main research question
“What is the importance of the internet to the Dutch economy?”
The aim of the research project was fourfold:
1. Determine a pragmatic definition of “the internet economy”2. Show the importance and size of the internet economy in NL 3. Show the possibilities of new measurement methods4. Explain differences from regular statistics/concepts
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Approach
: commissioned the project
: website information, feedback and know-how
: statistical information, analysis and reporting
External review board
Published on CBS innovation site Discussion paper available here
5
Calculating indicators
KAU 1
KAU 2
KAU 3
KAU 4
KAU 5
KAU 6
KAU ….
…….
PopulationCBS Business Register:- Size class- NACE code- Age- Region
Website attributes:- Keywords- Economic footprint- Payment systems
CBS data
Statistical microdata:- Turnover- Employees
Results
Companies (number)
Turnover (mln euro)
Employees (number)
Total
Category A
Category B
Category C
Category D
Category E
Plus models, assumptions and
decision rules
Dataprovider data
2.5 million Dutch websiteslinked to CBS business register6
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How did we define ‘internet economy’?
All
Dut
ch b
usin
esse
s
A. No Income generated: businesses without a website. Businesses without a website
Hairdresser without website
Bakery without website
Freelancer without website
B. Income generated indirectlythrough the internet (internet
presence)
Businesses with a website but that do not belong to category C,
D or E
Hairdresser with website
Shell
DSM
C. Income generated directlythrough the internet: online
stores.
Businesses with a website and a high ecommerce certainty
Bol.com
Wehkamp
Bijenkorf
D. Income generated directlythrough the internet: other online
services.
Businesses with a website and that according to the most
important keywords belong to this category
Relatieplanet
Funda
Spil games
E. Income generated with the internet: Internet related ICT.
Businesses with a website and that according to the most