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MEASURING THE BUSINESS VALUE
OF INFORMATION TECHNOLOGY
Practical Strategies for IT and Business
Managers
BY:
DEEPALI KHANNA (09609019)ANKIT GOYAL (09609025)
NITIN MAHESHWARI (06503866)
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Information technology, often loses its significance as a major
contributing success factor in an organizations strategic
objectives because it is not considered an integral function
within an organization.
IT organizations inevitability drift towards the cost center
perception.
INTRODUCTION
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Human Factors Engineering is an
applied discipline that seeks to
optimize human interaction and
safe operation with technology by
applying what is known about
human capabilities and limitations
to the design, use, maintenance,
and removal of both simple and
complex systems.
HUMAN FACTORS ENGINEERING
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TARGET AUDIENCE
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IT is often viewed as a cost center, and a result of this
perspective is sustained focus on total cost of ownership
(TCO).
ITs budgets are squeezed year over year as competition
continually erodes budgetary resources.
As a result, it is difficult for IT organizations to enable thelong-term competitive advantage
IT COST VS. IT BENEFIT
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INFORMATION TECHNOLOGY AND
BUSINESS VALUE
In the last 20 years there have been incredible
changes in information technology.
It is assumed that IT increases productivity.
Researchers have devised an approach to compare business-
value outputs with the inputs.
The degree of alignment between the IT strategy and the firms
business strategy is important and investment alone is notenough.
In addition to investing in IT, the enterprise must also manage
the business process.
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INTELS IT BUSINESS VALUE
Intels IT organization implemented the IT Business Valueprogram to access the forecasted value of IT solution and the
actual value delivered.
A standard set of financial measurements of business value
was established.
A standard measurement methodology to determine the
impact of IT solutions.
A common valuation process with finance acting as
independent auditors.
Before the program, Intel measured success in terms of
network availability, server uptime and so forth.
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RESULTS OF INTELS IT BUSINESS
VALUE PROGRAM
In 2002, the ITBV Program set a goal of $100 million
and success-fully documented over $180 million
in new business value.
In 2003, the goal was raised to $250 million, andthe program documented $419 million.
It is critical for IT organizations to adopt metrics and
measures of information technology's value.
Focusing on data and keeping the customer involved
encourages the line-of-business owners to invest the time to
evaluate their projects impact.
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MANAGING IT
Information Technology Capability Maturity Framework
suggests that as the IT discipline continues to coalesce, it will
continue to develop systematic approaches to managing and
measuring business value.
A fundamental idea within the IT CMF is that investment
decisions require repeatable processes describing practicesthat an IT organization should use to effectively manage
information technology to maximize the business value
delivered to the company.
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IT CAPABILITY MATURITY FRAMEWORK
IT Budget provides the essential input to the productionprocess. The budget drives IT Capability which, in turn,
produces IT Value as the output.
Managing IT Like a Business is the feedback mechanism for
adjusting the budget, capability, and value to optimize theoutputs. The entire production system describes IT governance,
which is the overall management, decision making, and
accountability needed to maximize value within given
constraints.
IT budget is used to not only fund the envisioning,development, operations, and provisioning of IT solutions, but
also to develop the IT capability, the underlying assets, and to
strengthen the IT value chain.
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THE FIVE MATURITY STAGES
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1st STAGE
2nd STAGE
3rd STAGE4th STAGE
5th STAGE
The IT
organization
is barely
managed at
all.
Stage basic
processes
have been
identified
and can be
repeated.
The
attention
shifts from
total cost of
ownership
to return on
investment.
Organizatio
n provides
more thantechnology
and
becomes a
strategic
business
partner.
The IT
budget is
sustainable, it
deals in core
competency
and the IT
organization
is viewed as
a value
center
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Implementing innovative approach to determine the business
value of information technology is an enormous task, but the
payoff for is worth the effort.
The tools and methodologies produced by an ITBV program
easily fit within other common management practices. ITBV
process improvement is well supported by capability maturity
frameworks as IT organizations uncover and define processes,
measure and optimize metrics, and build sustainableexcellence in four management domains, IT budget, IT
capability, IT business value, and IT as a business.
CONCLUSION
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To create a world-class IT organization that clearly
demonstrates bottom-line impact for the company, the
culture must shift from techno-centric to user-centric
thinking.
An ITBV perspective is often a new mind set for IT
professionals and the corporation. Measured results instill a
belief that IT can and should help create a competitive
advantage and increase shareholder value by not justdeploying information technology, but deploying the right
information technology.
CONCLUSION
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THANK YOU !
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