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MEASURING THE BUSINESS VALUE OF INFORMATION TECHNOLOGYPractical Strategies for IT and Business Managers

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    MEASURING THE BUSINESS VALUE

    OF INFORMATION TECHNOLOGY

    Practical Strategies for IT and Business

    Managers

    BY:

    DEEPALI KHANNA (09609019)ANKIT GOYAL (09609025)

    NITIN MAHESHWARI (06503866)

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    Information technology, often loses its significance as a major

    contributing success factor in an organizations strategic

    objectives because it is not considered an integral function

    within an organization.

    IT organizations inevitability drift towards the cost center

    perception.

    INTRODUCTION

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    Human Factors Engineering is an

    applied discipline that seeks to

    optimize human interaction and

    safe operation with technology by

    applying what is known about

    human capabilities and limitations

    to the design, use, maintenance,

    and removal of both simple and

    complex systems.

    HUMAN FACTORS ENGINEERING

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    TARGET AUDIENCE

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    IT is often viewed as a cost center, and a result of this

    perspective is sustained focus on total cost of ownership

    (TCO).

    ITs budgets are squeezed year over year as competition

    continually erodes budgetary resources.

    As a result, it is difficult for IT organizations to enable thelong-term competitive advantage

    IT COST VS. IT BENEFIT

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    INFORMATION TECHNOLOGY AND

    BUSINESS VALUE

    In the last 20 years there have been incredible

    changes in information technology.

    It is assumed that IT increases productivity.

    Researchers have devised an approach to compare business-

    value outputs with the inputs.

    The degree of alignment between the IT strategy and the firms

    business strategy is important and investment alone is notenough.

    In addition to investing in IT, the enterprise must also manage

    the business process.

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    INTELS IT BUSINESS VALUE

    Intels IT organization implemented the IT Business Valueprogram to access the forecasted value of IT solution and the

    actual value delivered.

    A standard set of financial measurements of business value

    was established.

    A standard measurement methodology to determine the

    impact of IT solutions.

    A common valuation process with finance acting as

    independent auditors.

    Before the program, Intel measured success in terms of

    network availability, server uptime and so forth.

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    RESULTS OF INTELS IT BUSINESS

    VALUE PROGRAM

    In 2002, the ITBV Program set a goal of $100 million

    and success-fully documented over $180 million

    in new business value.

    In 2003, the goal was raised to $250 million, andthe program documented $419 million.

    It is critical for IT organizations to adopt metrics and

    measures of information technology's value.

    Focusing on data and keeping the customer involved

    encourages the line-of-business owners to invest the time to

    evaluate their projects impact.

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    MANAGING IT

    Information Technology Capability Maturity Framework

    suggests that as the IT discipline continues to coalesce, it will

    continue to develop systematic approaches to managing and

    measuring business value.

    A fundamental idea within the IT CMF is that investment

    decisions require repeatable processes describing practicesthat an IT organization should use to effectively manage

    information technology to maximize the business value

    delivered to the company.

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    IT CAPABILITY MATURITY FRAMEWORK

    IT Budget provides the essential input to the productionprocess. The budget drives IT Capability which, in turn,

    produces IT Value as the output.

    Managing IT Like a Business is the feedback mechanism for

    adjusting the budget, capability, and value to optimize theoutputs. The entire production system describes IT governance,

    which is the overall management, decision making, and

    accountability needed to maximize value within given

    constraints.

    IT budget is used to not only fund the envisioning,development, operations, and provisioning of IT solutions, but

    also to develop the IT capability, the underlying assets, and to

    strengthen the IT value chain.

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    THE FIVE MATURITY STAGES

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    1st STAGE

    2nd STAGE

    3rd STAGE4th STAGE

    5th STAGE

    The IT

    organization

    is barely

    managed at

    all.

    Stage basic

    processes

    have been

    identified

    and can be

    repeated.

    The

    attention

    shifts from

    total cost of

    ownership

    to return on

    investment.

    Organizatio

    n provides

    more thantechnology

    and

    becomes a

    strategic

    business

    partner.

    The IT

    budget is

    sustainable, it

    deals in core

    competency

    and the IT

    organization

    is viewed as

    a value

    center

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    Implementing innovative approach to determine the business

    value of information technology is an enormous task, but the

    payoff for is worth the effort.

    The tools and methodologies produced by an ITBV program

    easily fit within other common management practices. ITBV

    process improvement is well supported by capability maturity

    frameworks as IT organizations uncover and define processes,

    measure and optimize metrics, and build sustainableexcellence in four management domains, IT budget, IT

    capability, IT business value, and IT as a business.

    CONCLUSION

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    To create a world-class IT organization that clearly

    demonstrates bottom-line impact for the company, the

    culture must shift from techno-centric to user-centric

    thinking.

    An ITBV perspective is often a new mind set for IT

    professionals and the corporation. Measured results instill a

    belief that IT can and should help create a competitive

    advantage and increase shareholder value by not justdeploying information technology, but deploying the right

    information technology.

    CONCLUSION

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    THANK YOU !

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