Measuring Social Media Success for Nonprofits Presented by John Kenyon Flickr photo: LeoL30
Measuring Social Media Success 101
Nov 01, 2014
Basics for nonprofits on how to measure what works in their online presence
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Transcript
Measuring Social Media Success for Nonprofits
Presented by John Kenyon
Flic
kr p
hoto
: Le
oL3
0
Toolbox
Metrics
Pachamama Alliance
Discussion
People share wildlife sightings
Small Pilots - Learn, Reiterate
Wildlife Watch + Mobile+ Twitter
Robin on PresidioSF, CA #NWF
Started Small (Realistic)
50 unique Twitter Users
200 Wildlife sightings in first month
At least 5 tweets a day
Monthly Report
Quarterly Review
Editorial Calendar
Culture of Content Generation
Flic
kr p
hoto
: S
ee-m
ing
Lee
Toolbox
Tracking website, email + social media metrics
Metrics
Focus on what content is popular/not
Review quarterly, adjust strategy & goals
Set benchmarks, try tactics to get there
OverviewWebsite
Website
Unique Pageviews
Time on SiteWebsite
ads.twitter.com
htt
p:/
/fuck
yeahnpsp
readsh
eets
.tum
blr
.com
Your Own Metrics are More Important
Interesting to Compare
No True Industry-Wide Benchmark
How do we track metrics?
How might we do it differently moving forward?
Reflection
Example
Review
Content Creation
Quarterly Review
Trends not Snapshots
Benchmark
Experiment
Trying New Things!
Flic
kr p
hoto
: Le
oL3
0
Resources
Question & Discussion
Ideas for Experiments
Your Experiences
Organizational Capacity
Tools
Metricswww.davidarmano.com
All Images: Flickr - Creative Commons License
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