Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
Measuring ROI From Your Social Media Campaigns
May 14, 2015
Our Marketing Ninjas, Dave Letts and Mushki Deitsch, will be reviewing social media campaign planning to maximize ROI.
Tune in to learn about:
How To: Run Ads On Your Social Media Accounts
How To: Build A Following On Social Media
Developing A Laser-focused Facebook Strategy For Your Target Audience
Starting The Conversation With Potential Leads On Twitter
Email us if you have any questions: [email protected].
Tune in to learn about:
How To: Run Ads On Your Social Media Accounts
How To: Build A Following On Social Media
Developing A Laser-focused Facebook Strategy For Your Target Audience
Starting The Conversation With Potential Leads On Twitter
Email us if you have any questions: [email protected].
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Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444
Online Webinar Academy
Find out more about our webinars: www.ajaxunion.com/webinar
Subscribe to our webinar mailing list to be instantly notified about the latest
webinar schedules!
Social Media ROI
@AjaxUnion #WebinarWednesdays
facebook.com/AjaxUnion
linkedin.com/companies/Ajax-Union
Presented By:
David LettsAgency Manager
@dgletts
Mushki DeitschAgency Manager
LinkedIn.com/in/mushkideitsch
The Landscape
• 67% of online adults use a social networking site.• Young people are the heaviest demographic• Older people are catching up, especially on
LinkedIn.• Can you afford to not reach this audience?
The Plan
• What is ROI?
• Choosing a Goal
• How to Measure Your Goals
• Breaking it Downo Facebooko Twittero LinkedIno Google+
• Strategy Recap
• Q + A
ROI =
Costs
• Ad Budget
• Salary
• Analytics
• Promotion Costs
• Content Costs
Gains
• Exposure/Branding
• Traffic
• Market Intelligence
• Fan Loyalty
• Leads
( Gain from Investment - Cost of Investment )
Cost of Investment
Goals
Social Networking is a business tool.
Use social media to aid in your business goals.
● Sales process● Leads● Brand Awareness● Customer Service● 2 Way Conversation
Some of your goals may include:
● Social Proof● Event Promotion● Build a fanbase● Search Engine
Optimization
How to Measure Your Goals
Facebook Marketing
“Front Porch Theory”
- Perry Marshall -
When Selling meets Social.
People don’t come to Facebook looking to buy.
Don’t Sell Sell Sell.
Edutainment = Entertain + Education
Facebook Continued
Facebook Funnel:● Grow a relevant audience
utilizing your existing base + ads.
● Engage your fans with quality content.
● Hard sell to existing/loyal fans.
Bonus:● Host a sweepstakes to
grow your email list
Twitter For Your Business
Basics • Exposure from an optimized profile
• Influence customer’s relationship
• Engage and track ReTweets, Mentions, DMs, Hashtags etc.
• Bitly links, link builder
Twitter Continued
Advanced (but not recommended)
● Profile and Business Page● Industry Expert ● Establish connections● Publish Updates● InMail● Groups
Search Engine Benefts -> Instant Indexing and ‘Do-follow’ linking
• Identify your Investment - money, resources, etc.
• Identify your Return - branding, leads, emails, etc.
• Track your Return/Goals - Google Analytics, Klout, Mention.net, social networks
• Invest back into what’s working - keep growing!
Social ROI Recap
SPECIAL BONUS!
Digital Marketing Panel TOMORROW!
Register for this workshop by signing up at :
https://digitalpanel1017.eventbrite.com/
The first three people to register with code webinar100 will get a free ticket!
Or email : [email protected]
Questions & (hopefully) Answers!
Type your questions into the chatbox and our experts will help answer them!
Need Help With Social Media?
Find out more about Ajax Union: www.ajaxunion.com
Or call us today: 718-569-1020
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