Measuring performance of a brand on facebook

FACEBOOK INSIGHTS : MEASURING PERFORMANCE OF A BRAND ON FACEBOOK

TEAM ZERONES AISHWARYA

MOVIN PRAVEEN SALIM

VIJAY KIRTHI DINESH

VIGNESH

How do we measure?• FAN REACH – Number of fans• ORGANIC REACH- Number of

people who have SEEN the post (both fans and non fans)

• ENGAGEMENT- Number of people clicked anywhere in the post.

• PEOPLE TALKING ABOUT THIS – Likes , comments and shares

• CLICK THROUGH RATES – Number of people who have clicked a link in your content

• NEGATIVE FEEDBACK – Include negative feedback on posts, hiding posts , hiding all future post , unliking the page or reporting it as SPAM.

• Bench marking brands performance against competitors in Facebook

• Analyze individual user posts , track response rates and times.

FACEBOOK INSIGHTSPAGE INSIGHTS : Understanding how people interact with the Facebook Page , How many people are being reached and who they are. This is available after at least 30 likes are obtained for the page. Demographic data of the people can be obtained. It also tells how people are discovering and reponding to posts.

DOMAIN INSIGHTS : Understanding the value Facebook is driving to the brands website , without the implementation of Facebook platform features such as social plugins.

Parameters to checkIs the Page Information available?Is the website information available?What is the number of likes?

How many Posts by Page? How many Posts per Day?

What is the average number of Likes, Comments & Shares per post? Posts per type: 79.2% 20.8% Timing: Way off.

Length of posts: Between 100 and 500 characters.

Curiosity: You should ask more questions. Hashtags: Using.Posts by others Everyone can post to your timeline? Yes. Posts by fans: Happens on a daily basis. Response Rate: Catastrophic. Response Time: Not good at all.

AGORAPULSE BAROMETER

• Fans reached • Engagement• People talking about• Negative feedback• Viral search• Organic reach• Click through rate

TREND ANALYSISPage insights Monthly organic reachMonthly viral reach

Average performance of 10,967 pages as of now

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