Measuring marketing

Measuring Marketing ROIWith Google Analytics

About Us

About Us

Partnerships & Certifications:● Google Partners● WordStream

Solutions Partners● Copyblogger

Content Marketers

Specialties:● Search Engine

Marketing● Search Engine

Optimization● Paid Media● Content Strategy

This Class

Every week at 12pm WeWork West Broadway

The Food

Big thanks to Blaine & WeWork

Google Analytics in a Nutshell

Do You Use Google Analytics?

Business Requires Strategy

Analytics Can Help

Google Analytics the Right Way

1. Pick Your Goals2. Configure Google Analytics3. Read Your Reports4. Attribute Value5. Improve Impact6. Repeat

Define Goals

● Increase Page Views● Increase Video Plays● Increase Purchases● Increase Subscribers● Identify top customers

Define Metrics

Configure Google Analytics

Configure Google Analytics

Basics ● Create & test goals● Add social profiles● Create dashboards● Create custom reports● 3 views RAW, Test,

Primary

Configure Google Analytics

Connect Google Products

● Connect Webmaster Tools

● Connect Google Adwords

● Connect Google Adsense

● Adwords Auto Tagging● Google Merchant Center● Enhanced Ecommerce

Analytics

Configure Google Analytics

Big Mistakes No adjusted bounce rateNot filtering company usersNot filtering bots & SPAMImproper time zone

Read Your Reports

Read Your Reports

Attribute Value

Attribute Value

Improve Impact & Repeat

Thanks

Any Questions?

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