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Measuring In-Person Recruitment Effectiveness with Social Media Kareem Rahaman - @dynamyk Samantha Read - @prettygoodread Ryerson University – Undergraduate Admissions
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Measuring In-Person Recruitment Effectiveness w/ Social

Nov 28, 2014

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Kareem Rahaman

Presented at PSEWEB 2014 by Kareem Rahaman and Samantha Read
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Page 1: Measuring In-Person Recruitment Effectiveness w/ Social

Measuring In-Person Recruitment Effectiveness with Social Media

Kareem Rahaman - @dynamykSamantha Read - @prettygoodread

Ryerson University – Undergraduate Admissions

Page 2: Measuring In-Person Recruitment Effectiveness w/ Social

This is Ryerson

Page 3: Measuring In-Person Recruitment Effectiveness w/ Social

ROI + Justifying investment

Page 4: Measuring In-Person Recruitment Effectiveness w/ Social

What We Used To Do

Page 5: Measuring In-Person Recruitment Effectiveness w/ Social

Ryerson Recruitment

Page 6: Measuring In-Person Recruitment Effectiveness w/ Social
Page 7: Measuring In-Person Recruitment Effectiveness w/ Social

Tagging

Page 8: Measuring In-Person Recruitment Effectiveness w/ Social

Logistics

Page 9: Measuring In-Person Recruitment Effectiveness w/ Social

• Over 10,000 tweets covered• Over 1700 tagged• Over 300 with multiple

touchpoints• 78% of those with multiple

touchpoints accepted• 41% with one touchpoint

acceptedResults

Page 10: Measuring In-Person Recruitment Effectiveness w/ Social

Challenges

Page 11: Measuring In-Person Recruitment Effectiveness w/ Social

Next Steps

Page 12: Measuring In-Person Recruitment Effectiveness w/ Social

Thank You!