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Measuring e-commerce in Mexico Presented by: Francisco Guillén Martín
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Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

May 09, 2020

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Page 1: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

Measuring e-commerce in Mexico

Presented by: Francisco Guillén Martín

Page 2: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

What is the digital economy?

Page 3: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

The era of digitalization and the Internet changed the way in which households, businesses and governments interact

This has led to a new stage of globalization

Page 4: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

CHALLENGES: Measure its contribution to the GDP with the emergence of electronic commerce

• E-commerce: Process of purchase, sale or exchange of goods, services and information through communication networks.

An estimate was made to measure the participation of e-commerce of goods and services in GDP.

Page 5: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

The value added of e-commerce in Mexico

Page 6: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

We used basic statistics from the Economic Census, establishment surveys and household surveys.

The measurement of e-commerce in the GDP

E-commerce sales: sales of goods and services where the buyer places an order and both the price and the terms of the sale are negotiated through the Internet, extranet, electronic data exchange network, email or other comparable online system.

The payment may or may not be made online

Page 7: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

Supply-Use Tables 2013Trade margin for:

– Intermediate consumption

– Final private consumption

– Gross fixed capital formation

– Exports• Total utilization of services at

basic prices (for the supply ofservices)

• Added Value / Product Relations(AV / P)

Supp

ly o

f goo

ds

Page 8: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

The commercialization of goods and services identified in the SUT determines the coverage for the calculation of value added generated by electronic commerce.

The estimation of the participation of

e-commerce in GDP is based on

the supply view on the marketing of

wholesale goods, retail goods and

services defined in the SUT

Page 9: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

Value added generated by wholesale trade e-commerce

Census share of e-commerce

*• Wholesale

trade

Census share of e-commerce

*• Trade margins

for:• Intermediate

consumption• Gross fixed

capital formation

• Exports.

Wholesale trade e-

commerce

Value Added/ Product

Relations

Value Added generated by

wholesale trade e-

commerce

Page 10: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

Value Added generated by retail trade e-commerce

Census share of e-commerce *

•Retail trade

Census share of e-commerce *•Trade margins for private consumption

Retail trade e-commerce

Added Value / Product

Relations

Added Value generated by retail trade e-

commerce

Value Added generated by e-commerce in services

Census share of e-commerce *

•Total use of servicesServices e-commerce Added Value /

Product Relations

Added Value generated by e-

commerce in services

Page 11: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

Measurements made from the 2014 Economic Censuses, as well as with the information provided by the SUT

2013 E-commerce Added Value Share of e-commerce

Added Value 15,642479

3.1%

GDP 16,277 3.0%

Page 12: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

Added Value Generated by E-commerce

BY ACTIVITY

26%

16%

8%7%

43%Other Services

Freight transportation Hotels

Retail trade of goods

Wholesale trade of goods

Page 13: Measuring e-commerce in Mexico - UNECE Homepage...the marketing of wholesale goods, retail goods and services defined in the SUT Value added generated by wholesale trade ecommerce-Census

Knowing Mexico01 800 111 46 34

[email protected]

@inegi_informa INEGI Informa