Measuring and Optimizing the Social Enterprise

© 2013 WEBTRENDS INC. 1

January 24, 2013

Twitter: #Webtrends #WTwebinar

Measuring and Optimizing the Social Enterprise


JEFF SEACRIST

Webtrends

VP, Partner Solutions

[email protected]

@jeffseacrist

MELISSA RISTEFF

NewsGator

SVP, Enterprise Engagement

[email protected]

@mristeff


About Webtrends Across all digital channels

Emphasis on emerging social and mobile

channels

A leader in most recent Forrester Wave

Analytics and Segmentation

A/B and Multivariate Testing

Conversion Optimization

Collaboration Optimization

Offices in NA, EMEA, Australia


About NewsGator

NewsGator Makes Social Real


The Rise of the Social Enterprise

A Framework for Measurement

Webtrends + NewsGator

The Rise of the Social Enterprise


3 Critical Success Factors for Enterprise Social


Building the Social Workplace


Engagement – it’s not a straight line


empathy and pride as major drivers of

performance


Adoption is a throughput, whereas engagement is a goal

Human

Productivity Awareness. Enrollment. Courage. Value.


To Make Social Real

Bringing Worlds

Together People

Engagement

Business

Alignment

Technology

Enablement


The Future of

Work


The Needs of Workers are Changing


The Systems Need to Change Too


Access when and where you need it


Bring all your activity into one place


Provide human centric user control


Discover and recognize


Link ideas to innovation



Exciting New Concepts!

“If you cannot measure it, you cannot improve it.”

- Lord Kelvin

“Not everything important can be measured, and not everything that can be measured is important” - Einstein



Creating a Culture of Measurement


Organizational Goal Goals

Metrics

Objectives



Organizational Goal

Highly

Engaged

Organization

Metrics

Objectives



Organizational Goal

Highly

Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Objectives



Organizational Goal

Highly

Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Discussions

Created

Content

Ratings

Successful

Search

Results

Objectives



Organizational Goal

Highly

Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Discussions

Created

Content

Ratings

Successful

Search

Results

Objectives

User

Adoption Usability

Demographics



Organizational Goal

Highly

Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Discussions

Created

Content

Ratings

Successful

Search

Results

Objectives

User

Adoption Usability

Demographics

Answers

Provided

Ideas

Generated

Speed to

Market



Organizational Goal

Highly

Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Discussions

Created

Content

Ratings

Successful

Search

Results

Objectives

User

Adoption Usability

Demographics

Answers

Provided

Ideas

Generated

Speed to

Market

Identify

Influencers

Complete

Profiles

Customer

Sat

Win Rate



Organizational Goal

Highly

Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Discussions

Created

Content

Ratings

Successful

Search

Results

Objectives

User

Adoption Usability

Demographics

Answers

Provided

Ideas

Generated

Speed to

Market

Identify

Influencers

Complete

Profiles

Customer

Sat

Win Rate

Content

Contribution

X-Team

Interaction

Decrease in

email

Unique

Participants


Webtrends + NewsGator


Employee Maturity Curve

Create

Connect

Consume

Contribute

Collaborate


Usage, events,

actions, content

& people

Participation,

consumption,

contribution

By individual,

department, geo

office

Track adoption

and usage over

time

Understand both

passive usage

and active

collaboration

Connect usage &

engagement to

business value

Growing Enterprise Collaboration


Integrated into SharePoint Measurement


NewsGator Insights » Communities & Spheres

» Events

» People

» Geo & Departments

» Profile Completion

SharePoint Insights » Pages & Content

» Visits & Sessions

» Web Parts

» Breadcrumbs

» Lists

» Users

» Onsite Search

» Document Actions

Custom Insights

Powerful, Integrated Reporting in a SaaS Solution


Build a Measurement Strategy

WORKSHOP OVERVIEW

Analytics Strategy –

SharePoint Intranet

Develop a high-level measurement strategy for your SharePoint

intranet to improve adoption, usage, usability and governance.

Document KPIs and success metrics.


SharePoint Social

Enterprise

Gain an understanding of measurement options and approaches to

adoption, contribution, consumption, and collaboration for social

enterprise initiatives leveraging SharePoint.


SharePoint for Internet

Sites

Develop a measurement strategy for your SharePoint for Internet

Sites initiatives to improve campaign performance, usage and

usability.


Mobile SharePoint

Understand the differences in measurement techniques for web vs.

mobile, and develop key metrics and measurement strategies for

your mobile SharePoint sites.

http://webtrends.com/products/integrations/sharepoint/webtrends-for-sharepoint-workshops/


JEFF SEACRIST

Webtrends

VP, Partner Solutions

[email protected]

@jeffseacrist

MELISSA RISTEFF

NewsGator

SVP, Enterprise Engagement

[email protected]

@mristeff

Q & A


Save the date: February 6th, 2013

Join Charlene Li of Altimeter Group, an industry leader in social

business strategy, and Jeff Seacrist, VP of Partner Solutions at

Webtrends, as they present “Unlocking the Business Value of the

Social Enterprise.”

Visit www.webtrends.com and go to upcoming webinars under

resources.

Upcoming Webinar on the Social Enterprise

http://go.webtrends.com/WBRANAFEB0613LiSharePointSocEnterprise_Registration.html

http://go.webtrends.com/WBRANAFEB0613LiSharePointSocEnterprise_Registration.html

http://www.webtrends.com/


Thank you.

Measuring and Optimizing the Social Enterprise

Art & Photos

social enterprisea framework

enterprise social

social enterprisejanuary

social workplace

enterprise engagement

passive usage engagement

rise of thesocial enterprise

sharepoint measurement