Me01 trade fairs in china and the world - mark cochrane

52nd ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA13

Key Trends at Asian Trade Shows

Mark CochraneRegional Manager, Asia Pacific

UFI

International Congress and Convention Association.

Twitter: #ICCA13

Asian exhibitions are booming

International Congress and Convention Association.

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Exhibition markets by net size

International Congress and Convention Association.

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Change in space sold: 2012 vs ‘11

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Asia’s venue boom

• An issue with serious implications

• Venue capacity a concern in 2005• 2010 vs. ‘05: 100% increase • 2005: 3 million m2

• 2010: 6.01 million m2

• And now, 2013: 6.62 million m2

International Congress and Convention Association.

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• World-class venues

• Some over-capacity issues

• Some still need to add

Venue boom

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M&A activity

• International organisers looking for:– China, SE Asia opportunities– To tap into Asian growth– For high-quality, local partners– Base to launch own brands– Local organisers with leading positions– Strong, internationally-minded management– Access local knowledge and to lower risk

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Online-Offline Integration

• Global Sources’ success:– Innovation– Outsider– Different view– Digital events– Online integration

• More to come…

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Paid Conferences

• Organisers in Asia interested

• Create greater value

• Deepen relationship with visitors

• Generate incremental revenues

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Visitor Services

• Catering to VIP visitors/buyers:– Match-making– Video conferencing– Guided tours

• Incremental revenues

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Variable Pricing

• Reshaping exhibition industry

• Represents fundamental change

• Location-based pricing• Exhibitor feedback-based pricing

• More sophisticated “real estate” sales

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Changes to Look & Feel

• Unique approach:

• No booths

• Invitation only

• Industry outsiders

International Congress and Convention Association.

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Undercurrent of Change

• Impact of technology• Look and feel changes• Entertaining, informing, selling

International Congress and Convention Association.

Twitter: #ICCA13

Thank you

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