@michaeltabtabai Creative Director Saatchi & Saatchi LA
MDW NY | Michael Tabtabai_Great Digital Creative Ideas
Oct 29, 2014
Michael Tabtabai, Creative Director at Saatchi & Saatchi LA, takes us through examples of inspiring digital ideas that work in the marketplace. He covers everything from robots to gaming dynamics.
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Transcript
@michaeltabtabai
Creative DirectorSaatchi & Saatchi LA
I went to the internetand all I got is this lousy
keynote presentation.(part three)
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MDW1
MDW2
# of videos played
# of positive comments (millions)
Digital.
Engagement.
Full-blown integration.
Socially networking.
Crowds being sourced, etc.
Communityambassadeering.
An absence of silos.
Rampant Foursqaring.
Social ¢urr€n$y.
Uninhibited Tweeting, Poking.
Flajh, PaperViz, Web3,ApPs, HTmL7.9
That Old Spice Guy.
Tradigital.
Digiraditional.
Tweet that shit.
Good Digital = Subjective
Be mediocre.
http://www.youtube.com/watch?v=Q3V5S7NhvcA
Be revealing.
Be prolific.
http://www.youtube.com/watch?v=J7-QT1Vm8II
http://www.uniqlo.com/jp/corp/eng/projects/
Be resourceful.
Be yourself.
<Intermission>(Let’s get interactive)
@Rapha_N_America@MichaelTabtabai
“Hey @Rapha_N_America I just found out how awesome you are from
@michaeltabtabai. I will buy lots of your products from here on out because of how
effectively he communicated your superiority to your competitors.
“Hey @Rapha_N_America @michaeltabtabai Just blew a whole lot of
people away with an amazing presentation on your brand. I’ve never
owned your products before, but now I get what all the fuss is about.
“Hey @Rapha_N_America Do you have a bigger brand ambassador in social media than @michaeltabtabai? Think about it...
</Intermission>
Be real.
Be really real.
http://www.youtube.com/watch?v=EjgtxVxE14A
Be crowdsourceful.
http://www.youtube.com/watch?v=-mYEE0L1soI
Be prompt.
http://www.youtube.com/watch?v=okk04JqRRn8
Be physical.
http://www.youtube.com/watch?v=sozl5eQLsFY
Be social to the core.
Saatchi & Saatchi LA2010 Social Media Agency of the Year
http://www.youtube.com/watch?v=JooRCM83-Yg
Real talk.
Non-traditional work.Traditional process.
1. Get people that get it.
2. Let them do their thing.
3. Participate, learn, support.
Go rogue.
Thanks.twitter: @michaeltabtabai
blog: michaeltabtabai.posterous.cometc: michaeltabtabai.com
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