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and available solutions, recommendations for equipment to address current and future needs and meet
the objectives, rapid turn-around on equipment quotes, with most completed in minutes, partners with
networks to provide the specific expertise required to scope, design, and build broadcast systems ,
provides value-added consulting services for equipment purchases and facilitates sales via a client-
customized. It enables its broadcast clients to implement various technologies, such as automation, and
archiving technologies. MDS Broadcast Pvt. Ltd. was founded in 2007 and is based in India, New Delhi.
The company has operations in West Bengal, Uttar Pradesh, Haryana, Jharkhand, Chhattisgarh, Tamil
Nadu, Maharashtra and Rajasthan.
Technical Competence:
MDS Broadcast has an expertise in commissioning technical setups for FM Radio Stations and Community Radio Stations. We have a wide range of solutions for our clients, starting from low-budget to the most expensive setups fitting in as per the pocket size. We integrate almost everything to have a great transmission. Services Offered:
We offer our service to clients in all stages of establishing a station. Then it may be assistance in the bidding process, technical set-up, recruitment, training, programming, music licenses etc. We also offer station management services to those who are new and want to play safe in the initial part of the business. Community Radio Station: We have already set up a CRS at Birsa Agriculture University, Ranchi, Narendra Deva Krishi Vishvidyalaya, Kumarganj, Faizabad, Indira Gandhi Krishi Vishwavidyalaya, Raipur, Chhattisgarh, Ch. Charan Singh Krishi Vishwavidyalaya, Hissar and Tamilnadu Agriculture University, Coimbatore and by setting up CRSs in other universities, with help of World Development Foundation and Media Lab Asia, Ministry of IT, Govt. of India, it shall be possible to broadcast the programs on farming, health, hygiene, livelihood generation, youth, careers related, local entertainment, programs for children, women shows, universities etc.
Thus you will see that MDS Broadcast Pvt. Ltd. is involved in undertaking an integrated and holistic
approach for use of CRS in the country for community. Apart from the above projects, we are also
implementing projects for many other organizations namely, Allahabad Agriculture University, Salesian
College, Sonada, Darjeeling, KVK Kolhapur etc. We offer our services for providing turnkey solution
including programming and training for establishing CRSs in the most scientific and economic manner.
Introduction of Community Radio Station: Radio is an effective medium, which covers large population areas with l ow cost and in short span of
time. Radio can cut across geographic, cultural and literacy barriers. Given its availability, accessibility,
cost-effectiveness and power, radio represents a practical and creative medium for facilitating spread of
information in urban/rural settings. Radio is a very powerful technology that can allow information to
reach large sectors of the population quickly and economically.
Keeping in view these considerations, the Government of India, vide its announcement made on
18.12.2002, (subsequently amended in December 2006), opened up vistas for educational institutions /
Central & State Universities / Agriculture Universities/ KVKs/ NGOs to have their own small power FM
Radio Stations. The power of transmitter generally allowed, due to various constraints explained by
WPC, is 100 Watt EIRP. However using this power, each CRS can cover about 10 to 15 km of radial area.
This medium can be used to communicate with the masses living in the area about improved and
interactive program can help them immensely.
MDS Broadcast Pvt. Ltd. strives to empower the people by providing education and training with the use of Radio, TV and the Internet. It also conducts research and seminars on social and economic issues. We have got expertise in providing turnkey solution, which includes processing of application for license, getting frequency clearance, getting other approval for erection of tower, supply of entire range of equipment, installation, commissioning and thereafter content creation.
Community Radio Station
Broadcasting: shaping the economy and society?
• Conviviality and Culture • Education • Strong Democracy • Health and well-being • Economic Equity, Opportunity, and Sustainability • Ideal Frame Work for Community development
• Use of CRS for education & disadvantaged communities • Hardware Infrastructure Policy awareness, Licensing, Implementation, Training • Developing relevant content and services • Content creation, Maintenance and Operation • Education (Formal and non formal), Development information
Why CRS for you:
• Create identity (AIR, Radio City), logo, signature tune • Do Publicity • Improve presentation style of programmes • Improve programme content • Have educational programmes and repeat them for benefit of students. • Re-enforce class lectures • Extend transmission hours • Infotainment • Social awareness • Job/ career opportunities for students • Science Programmes • Phone-in interaction • Health • Sports information • Social development • Community development
• Production – select theme, Produce programme, broadcast, get feedback, do field programme,
interactivity through later, phone, correction • Management of radio station • Commercial; advertisement, time sale, sponsor
Radio Jockey:
• Production – Radio Jockey – Theme, Script, record, edit, broadcast – Do OB – Interact with listeners – Schedule, playback----RBS – Voice, language (formal, informal)
• RJ – Amin Syani, Jasdeo Singh, Nitin, Naved, etc. – Good Salary – Radio, TV, Hotels, Club
• Love your work • Understand Music • Be good in talking
Outcome in physical terms:
• Integrated software solution for acquisition of content, media and metadata storage, its selection, making a playlist, scheduling, broadcast automation, keeping record of programme broadcasts (data logging), billing for commercials as per Government of India’s new guidelines. Achieved
• Cost effective solution for the community radio stations » Completed research in acoustic design » We are developing transmitter for CRS- need license for testing
• A portal for content which could be shared by various community radio stations » Under Development