mdesinformationbrochure09

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IDCIIT Bombay

Admission Brochure


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Contents

Industrial Design Centre ..........................................3

Programmes .................................................................3

Course Structure .........................................................4

Faculty ............................................................................5

Facilities .........................................................................6

Work Environment ................................................... . 7

Teaching Assistantship ............................................. 7

How to reach IDC ........................................................ 8

About IIT ........................................................................9


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Industrial Design Centre

Industrial Design Centre oers Master o Design

degree (M.Des) programmes in Industrial Design,

Visual Communication, Animation and Interaction

Design as well as a Ph.D. programme in Design.

The programme is meant to develop skills, knowledge

and aptitude among students to become creative

problem solvers who can bring about innovation in

the manuacturing and communication industry.

Established in the year 1969, the Industrial

Design Centre, has ollowed an integrated andinterdisciplinary approach towards design education.

The Centre over the past years has experimented with

dierent methods in design education to develop a

exible structure to suit the needs o students.

Programmes

M.Des in Product Design/ Industrial Design

An Industrial designer is committed to the cause o

improving the quality o human environment with

products that are unctional and aesthetic. He is asystems thinker who nds creative solutions by

correlating technical and ergonomic aspects with

human needs. During the programme, students

interact with the industry and with institutions and

social organizations to understand, study, analyse

and solve various kinds o existing problems.

The choice and outcome o the nal degree projects

reect the students aspirations to change the Indianproduct scene.

M.Des in Visual Communication

The programme develops mature communications

proessionals who also have a deeper understanding

o aesthetic aspects. In addition to nding solutions

to communication needs, they also generate

methodologies or solving communication problems.

The emphasis is to shit rom the traditional skills-

driven intuitive design to creative problem solving,

using appropriate media or eective communication.

The students are given opportunities to learn new skills

and to advance their level o understanding.

The ocus is on areas o unmet demand, such as

projects o social and educational relevance rather

than purely commercial values.

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M.Des in Animation

The Animation program in IDC will strive to create

people with expertise who will eventually emerge

as leaders to inuence the uture o Animation. IDC

expects the students to assume direct responsibilityor nearly all aspects o the lm making process.

The students will have access to cutting edge IT

capabilities and the proximity to other engineering

disciplines which would acilitate cross disciplinary and

collaborative projects, also new areas or animation

applications can be explored and experimented with.

The proposed course content includes all areas o

study essential to nurture a well rounded approach tolearning and understanding in the eld o animation.

M.Des in Interaction DesignThe M. Des programme in Interaction Design aims at

imparting knowledge and urthering research into the

domain o designing interactive experiences in media,

products and computer design applications. It will

create graduates with good analytical abilities, skilled

with specic techniques, creative in their solutions,

sensitive in their approach and knowledgeable about

current practices o interaction design. The program

will have a specic ocus on the needs o Indian users

and the Indian industry.Ph.D. Programme

The broad objectives o the Ph.D. programme in

Design is not only to keep pace with the expandingrontiers o knowledge but also to provide research

training relevant to the socio-cultural and economic

actors. The academic programme leading to the

Ph.D. degree is broad-based and involves a minimum

course credit requirement and research thesis. The

Institute also encourages research in interdisciplinary

areas through a system o joint supervision and

interdepartmental group activities. The presence oa strong research oriented aculty provides excellent

opportunities or such programme.

The rst two semesters in the rst year consist o

theory courses and learning/instruction oriented

projects. The second year is largely spent on design

projects. Because o variation in the undergraduatebackgrounds, the courses are kept exible enough to

level out the dierences and bring all students on a

common ooting by the end o the second semester.

The project orientation is ully reected in the

course structure. The simple projects in Visual

Communication, Product Design, Animation and

Interaction Design are introduced in the 1st semester.Depending on their interest the students choose

elective courses in the 3rd semester. In the last two

semesters the students undertake three application

oriented projects o varying duration and complexities.

They also undertake a special project oriented towards

design research.

Course Structure

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There are seventeen aculty members who are

supported by technical sta and workshop personnel in

their educational, consultancy and research projects.

The aculty at IDC comes rom backgrounds like

Industrial Design, Graphic Design, Architecture, Art,Engineering, Sciences and Ergonomics.

Prof. U. Athavankar Product Design,

Product Semantics,

Cognition & Imagery

Prof. V. P. Bapat Product Innovation,

Plastic Product Design,Rapid Prototyping and

Tooling, Design or

Manuacture

Prof. B. K. Chakravarthy New Product Design,

Product Form and Aesthetics,

Innovation

Prof. Anirudha Joshi New Media Design,

Internet, Multimedia,

Interaction Design

Prof. Sandesh R Product Design, Form Studies,

Crat Culture Design and

Development

Prof. K. Munshi Product Design,

Design Management

and Design Tools

Prof. Raja Mohanty Basic Design, Print Media,

Illustration, Exhibition Design,

New Media

Prof. Nina Sabnani Illustration, Animation,Visual Anthropology, Storytelling

Prof. Ravi Poovaiah Inormation Design,

Head Interaction Design,

Experience Design

Prof. A. G. Rao Product Design, Basic Design,

Bamboo Crat, Creativity

Prof. G. G. Ray Workstation Ergonomics,

Automobile and

Product Ergonomics

Prof. Shilpa Ranade Animation, Illustration

Prof. Sumant M. Rao Animation, Illustration,

Special Eects

Prof. G. V. Sreekumar Typography,

Magazine Design,

Font Design,

Inormation Graphics

Prof. N. Sadhu Product and

Visual Ergonomics,

Human Computer

Interaction

Prof. K. Trivedi Graphic Design,

Indian Design Traditions,

Exhibition Design

Prof. Mandar Rane Graphic Design

Faculty

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FacilitiesStudios and the labs at IDC provide an excellent

opportunity or the student to execute and test

out their design solutions. IDC has ully equipped

Studios or metal, wood, plastic, plaster, ceramic with

provisions or making and painting models as well asdeveloping prototypes.

Computer facilities:

The Computer acilities include PCs, Macintosh

computers dedicated work stations suited to work

in the areas o 2D and 3D representations, computer

animation and interactive media and electronic

publishing.

Animation Studio:

The animation lab is equipped with high end

computers running sotwares like Maya or 3D

animation and Animo or 2D animation. The lab also

houses a printer and a state o the art scanner. Apart

rom these, traditional animation equipment like light

boxes, a studio punch and a line tester are available.

A collection o international animation lms is available

or viewing.

Typography Studio:

The aim o Typography Studio is to develop a platorm

or research and acilitate design activities in the area

o Font Design, Publication Design and Design

or Children.

Interaction Design Studio:

The Interaction Design Studio has acilities or making

interaction design prototypes and the Usability

Laboratory has acilities or conducting studies and

evaluation o user centered design.

Ergonomic laboratory:

The Ergonomics Laboratory conducts research in manand machine relationship. Products and machines can

be tested or ergonomic appropriateness.

Photo and Video Studio:

The Photo Studio has ull edged acilities or colour

and black and white photography. Video acilities

include Digital equipment like Mini DV cameras, digital

cameras, etc.

Clay Styling Studio:

Form generation and exploring dierent styles is a

very important component o the design education at

IDC. The Clay Styling Studio is equipped with stocks

o styling clay, clay tools and ovens to help generate

alternatives or styling in automobiles and products.

Clay Styling helps in bringing very ne details oorm transition.

Product Development Cell:

The Product Development Cell undertakes research

and development projects, culminating into working

prototypes.

Bamboo Studio:

Bamboo is the astest growing biomass is eco riendly

and a uture material or designers. Bamboo crat with

its unique traditions opens up new possibilities in

design expression with woven orms. Bamboo Studio

intends to nurture the bamboo crat to create new

products made o crat with industrial discipline and

appropriate technologies.

IDC Library:IDC library is well stocked with books and design

publications. IDC subscribes to major international

design journals and magazines. The range covers

design, graphics, photography, cinema, type design,

typography, graphic design, ergonomics, design

management, product design, environment design,

interaction design, etc. A collection o lms, CD ROMs,

video cassettes and DVDs are also available.

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Work Environment

IDC has an inormal work culture. The work load is

heavy but this is balanced by a very open and relaxed

atmosphere. Having a very good student-teacher

ratio (around 5:1) ensures a great deal o personalinteraction. Regular presentations are held o all

student projects with participation o aculty, students

and external examiners to check on the progress and

to get eedback. The Institute is ully net worked with

internet connectivity both at classrooms as well as

hostel rooms.

Teaching Assistantship

The Institute believes that young graduates need to beencouraged to take up postgraduate studies.

On the basis o merit, limited number o students are

provided monthly assistantships o Rs. 5000 or helping

in various types o academic activities like teaching,

research at the institute.

The students will be considered or assistantships

based on the ollowing norms:

1. Students who have a valid CEED score.

2. The students who join the institute will be

interviewed by a departmental committee at the start

o the session and then will be allotted either teaching

or research assignment which will require 8 hourso work per week.

3. The assistantship will be revived at the beginning

o each semester and will be extended, based on

perormance o assistance o individual students.

4. The assistantship will also be subject to satisactory

academic perormance o the students.

5. The assistantships will be available or a maximum

period o 23 months or M.Des students.

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How do I reach IDC?

From CST Station/ Dadar:Take a slow local train on

the Central line to Thane/ Kalyan. Get down at Vikhroli

or Kanjurmarg station. Take an auto to IIT, Powai (Fare

upto Rs. 15.) Enter the campus rom the Market gate(the rst gate you come across). Drive straight in to

reach IDC.

From Mumbai Central /Churchgate: Take a ast

or slow local train on the Western line to Andheri/

Borivali/ Virar. Get down at Dadar, change over

platorm to the Central line. Take a slow local train on

the Central line to Thane/ Kalyan. Get down at Vikhrolior Kanjurmarg station. Take an auto to IIT Powai (are

upto Rs. 15). Enter the campus rom the Market gate

(the rst gate you come across). Drive straight in to

reach IDC. Alternatively you can get down at Andheri

Station on Western Railway and take bus routes rom

East side. Auto charges rom Andheri Station to IIT

would be around Rs. 80.

If you come by Air: International ights land at Sahar

Airport which is about 8 kms rom IIT. The Domestic

Airport- at SantaCruz is about 12 kms. Its best to take

a Pre-paid taxi (costs about Rs. 300 rom Airport to IIT

Bombay, Powai) available at the Airport to come to IIT.

Auto rickshaws and regular taxis are also available at

both the airports or reaching IDC at IIT, Powai.

Location of IDC in IIT campus

8

Powai Lake

Main Gate

MarketGate

Grounds

Main

Bldg.

CEPG House

StaffHostel

to Vikhroli

to Andheri

H1H2H3H4

H5

H8H11

H7

H6H9

West

H10

InstituteGuest House

H12

H13

CST

Mumbai Central

Dadar

Bandra

Andheri

Kurla

Vikhroli

Santacruz

IDC, IIT Bombay

Powai

Sahar West

Kanjur

marg

Churchgate


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About IIT

The Indian Institute o Technology Bombay is one o

the six higher Institutes o technology in the country

set up with the objectives o making available

acilities or higher education, research and training invarious elds o Science & Technology. The institute,

established in 1958, is located at Powai in a campus

extending over 220 hectares amidst picturesque

surroundings with Vihar and Powai lakes on

either side.

Undergraduate, postgraduate and doctoral

programmes are oered by Aerospace, Chemical,Civil, Computer Science and Engineering, Earth

Sciences, Electrical, Mechanical and Metallurgical

Engineering and Materials Science Departments as

well as by certain Interdisciplinary groups.

The Industrial Design Centre (IDC) o the Institute

oers a two year M.Des Programme in Industrial

Design, Visual Communication, Animation and

Interaction Design. M.Sc and Ph.D. programmes

in Applied Geology, Bio-Technology, Chemistry,

Mathematics, Physics and M.Sc. programme in Applied

Statistics and Inormatics are oered by the respective

Science Departments. The Institute has a Humanities

and Social Sciences Department which oers doctoral

programmes and has started 3 semester M.Phil

programme rom 1993. The School o Management

oers a 2 years Master o Management programmeand also a doctoral programme.

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The Institute on an average admits about 900

candidates or the undergraduate programmes and

dierent postgraduate programmes every year. In

addition to these, the CEP cell (Continuing EducationProgramme) organizes short courses in specialized

topics both or practising engineers as well as or

teachers rom engg. colleges; and conducts seminars

on scientic and technological developments. Under

Quality Improvement programme, teachers rom

various engineering colleges are trained to obtain

their Masters/ Ph.D. degrees.


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Research Facilities

All the departments o the Institute have well equipped

research laboratories and workshop acilities. In

addition, there are a number o central acilities

which include Computer Centre, Central Library andWorkshop, Xerox and Photography Sections. The

Central Library has over the years acquired a very

large collection o books, back volumes o periodicals,

standards o specications and other literature.

The Library has now more than three lakhs books and

volumes and subscribes to over 1500 current journals

in Science, Engineering and Humanities and

Social Sciences.

Department of Science and Technology (DST)has sponsored the setting o a Regional Sophisticated

Instrumentation Centre (RSIC) to provide a wide range

o modern analytical Instruments or use in advanced

research.

Centre of Studies in Resources Engineering (CSRE)

sponsored by the Department o Education, Ministry

o Human Resources Development, Govt. o India is

concerned with the area o Remote Sensing

pertaining to resource identication, exploitation

and management.

Advanced Centre for Research in Electronics (ACRE)

which has been set up in collaboration with the

Deence R and D organization is engaged in research

and development o electronic components.

Centre for Environmental Science and Engineering

(CESE) unded by the Department o Education is

concerned with air and water quality management,

computer aided design or waste water engineering

systems, low waste techniques etc.

Centre for Technology Alternatives for RuralAreas (CTARA)is concerned with the development o

technologies or the Konkan Region.

Computer Aided Design Centre (CAD Centre) has

been established with an aim to inculcate CAD culture

in the Indian Chemical and Metallurgical Industry. The

Institute has a variety o computing systems in support

o academic and research activities. These includeDEC ALPHA, SUN SPARC, SGI Power Indigo 2, and DRS

6000 systems. All these systems are interconnected

via a campus-wide Ethernet and are being used

as le and computer servers. Student hostels have

computing setups connected to the campus network

using dedicated serial connections provided by our

telephone exchange. There are X window terminals

available in many departments to support visualcomputing. This local network is hooked onto the

nation-wide ERNET WAN via leased circuit. We also

have satellite WAN connection or reliability. Through

these WAN links, the Institute has ull Internet access.

The location o IIT Bombay in close proximity to

several leading R & D Centres and major Industrial

establishments oers excellent opportunities or

research programmes in collaboration with them.

The Industrial Research and Consultancy Centre (IRCC)

coordinates collaborative projects with Industry and

other research organizations such as BARC, TIFR

and CSIR.

Student Amenities

The Institute is ully residential and has 13 hostels

or students. Each hostel is an independent entitywith its own mess acilities, recreation areas, etc.

However students may be permitted to have their own

arrangements or accommodation. Extra curricular

activities are provided by the students gymkhana.

These activities include sports, cultural programmes,

social service and the NCC. Various clubs o the

gymkhana encourage individual talents like painting,

modelling, music, photography etc. A swimming poolis an additional recreation acility. A well planned

Student Activities Centre (SAC) is unctioning.

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Industrial Design CentreIndian Institute O Technology, BombayPowai, Mumbai 400076, India

Phone: 022-25767801/25767802/ 25722545- ext:7801/7802Fax: 022-25767803/25723480

Web: http://www.idc.iitb.ac.inE-mail: [email protected]


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