Médecins Sans Frontières / Doctors Without Borders … We refer to ourselves differently depending on the context, audience and location within a piece of text. It is important that

Médecins Sans Frontières / Doctors Without BordersMSF UK Style Guide May 2011

Note: MSF UK Style Guide and elements within canbe downloaded from www.msf.org.uk/styleguide

Presenting MSF

Referring to MSFMSF in words MSF in imagesImages: accuracy and honestyImages: captions

Visual style

ColoursLogotype Logo restrictionsMaps

Dispatches

EditorialTypographyLayout elementsLayout elements

Layout examples

Various examples

Glyphs

Signposting content

Médecins Sans Frontières / Doctors Without BordersContents

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1

We refer to ourselves differently depending on the context, audience and location within a piece of text. It is important that our audiences are clear that Médecins Sans Frontières and Doctors Without Borders are the same organisation. Use of the logo is important to reinforce this. Once Médecins Sans Frontières / Doctors Without Borders has been clearly articulated, MSF can be used further on in the text. Outlined here are the guidelines for referring to ourselves in different situations.

Logo

We use our Bilingual logo across all communications. Try to use it at least once in all forms of communication.

Email signatures

When signing off emails, we always refer to MSF as Médecins Sans Frontières (MSF) / Doctors Without Borders.

HTML Newsletter emails

We always use our bilingual logo in text (as well as the footer) and refer to ourselves as Médecins Sans Frontières / Doctors Without Borders.

Presenting MSF Referring to MSF

Printed material (other than Dispatches)

We always refer to ourselves as Médecins Sans Frontières / Doctors Without Borders in the first instance, and as MSF from then onwards.

Dispatches

Because readers of Dispatches know us well, we refer to ourselves as MSF throughout. Our masthead however, should read Médecins Sans Frontières MSF (Doctors Without Borders).

Twitter

We always refer to ourselves as MSF.

Facebook

We always refer to ourselves as Doctors Without Borders / Médecins Sans Frontières (MSF) and thereafter MSF.

MSF.org.uk

We refer to ourselves as Médecins Sans Frontières MSF / Doctors Without Borders in the masthead, and as MSF from then onwards.

Advertising

Across all of our advertising we should refer to ourselves consistently as Médecins Sans Frontières MSF / Doctors Without Borders and thereafter MSF.

On the phone

When talking about MSF on the phone (and/or leaving answerphone messages) we should always refer to ourselves as Médecins Sans Frontières – Doctors Without Borders.

Interviews

In interviews we should introduce ourselves as the medical aid agency Médecins Sans Frontières, or Doctors Without Borders. We should speak of MSF from then onwards. Always ask the interviewers and captioners to write Médecins Sans Frontières (MSF)/ Doctors Without Borders.

Day-to-day conversation

When speaking about ourselves day-to-day, we should refer to the organisation as Doctors Without Borders – Médecins Sans Frontières.

Bank Accounts / Cheques

We should use the title Médecins Sans Frontières UK.

Stationery

As always we use our Bilingual logo, and in the footer we refer to ourselves as Médecins Sans Frontières / Doctors Without Borders.

Please note

Doctors Without Borders is never abbreviated to DWB.

2

Presenting MSF MSF in words

Médecins Sans Frontières / Doctors Without Borders is an independent, international, medical organisation. Most of its members are doctors and health workers, but many other professions contribute to MSF’s smooth functioning. All of them agree to honour the following principles:

MSF provides assistance to populations in distress, to victims of natural or man made disasters and to victims of armed conflict. They do so irrespective of race, religion, creed or political convictions.

MSF observes neutrality and impartiality in the name of universal medical ethics and the right to humanitarian assistance and claims full and unhindered freedom in the exercise of its functions.

MSF volunteers undertake to respect their professional codes of ethics and to maintain complete independence from all political, economic and religious powers.

As volunteers, members are aware of the risks and dangers of the missions they undertake, and have no right to compensation for themselves or their beneficiaries other than that which MSF is able to afford them.

A few things to remember whenever communicating about Médecins Sans Frontières / Doctors Without Borders:

We are hands-on; doing what needs to be done •fast and effectively.

We are medical professionals, providing free skilled •healthcare.

We are passionate and compassionate, but not •sentimental.

We try to tell it like it is - our audience is intelligent •and we don’t talk down to them.

We try to avoid jargon (this is hard but important!). •

We are independent in thought, action and funding. •

We focus on helping people survive where the need •is most desperate.

We are focused on the immediate needs of our •patients, not the wider development needs in a country.

We are international – committed people of all •nationalities work together in MSF teams.

We deliver the aid ourselves. •

We use individual voices wherever possible (quotes •rather than descriptive sentences).

Presenting MSF MSF in images 3

The personality of MSF is reflected in the images we use. Always bear in mind these images are taken directly on location – so sensitivity is required.

When choosing photos and illustrations just a few high quality, well-composed images can really breathe life into your communications.

Try to keep it personal – remember, every picture tells a story, and people’s stories are what matterto us.

Remember - in many layouts, one principle photo with other smaller supporting photos works much better than several photos of the same size.

4

Presenting MSF Images: accuracy and honesty

More detailed rules and guidelines can be found in the Photography Documentation section atwww.msf.org.uk/styleguide

Always avoid:

Incorrect attributions.

False information about placesand people.

Misleading juxtapositions.

Using photographs from an outdated context without making this clear.

Using appeal/campaign photographsto make false generalisations.

Crediting photos

All images must be credited as follows:

Photograph: © Photographer name / credit,country, year

That is unless the country has been mentioned in the caption, in which case there is no need to repeat.

Note: on a page/spread where all photos are from the same country, the country info can be left out. If all photos on a spread are by the same photographer, a catch-all credit can be used, such as:

All photographs: © Photographer name / credit, country, year

Cropping

It’s hard to draw the line on what is acceptable or “good practice” and what is beyond that. Cropping pictures is considered a fundamental right by editors. However, it is a sensitive issue with professional photographers. Many make a point of telling MSF that they do not want their images cropped (check the database carefully for such instructions). Sometimes there’s no other way than to crop a little to fit – but remember, it is important to bear in mind the integrity of the photographer’s vision and cropping should not damage the context and atmosphere shown in the image.

Cut-out photos

If you need to use an element of a photo cut out from its background (designers would call this a clipping path), make certain that you have checked any photographer instructions on the photo database. Think hard about whether removing the background has any impact on the dignity of the subject. And remember that our readers trust MSF to be truthful and honest about everything we report – excessive or thoughtless use of cut-outs where the context is removed could damage our credibility.

Fair use of photos

MSF must represent patients fairly. If someone were suffering from one disease (e.g. malaria), it would be wrong to use his or her image to illustrate an article about kala-azar. It is extremely important that images used by MSF do not twist reality. For example, a child’s mother should not be cropped out of a picture in order to make a baby look more helpless.

Remember

MSF is an international organisation made up of staff from a wide variety of nationalities and ethnic backgrounds. When choosing a selection of images for a publication, make sure that this diversity is reflected in the spread of photographs chosen. A publication that only uses images of white European MSF staff does not accurately reflect MSF.

Presenting MSF Images: captions 5

MSF uses captions at the base of every image, occupying between one and three lines, depending on space. Wherever possible, keep to just one line.

The captions are set in a 5mm black strip with 8pt Helvetica Neue CondensedBold reversed out in white, with 9pt leading. The credit is in 7pt Helvetica Neue Regular.

The text frame settings of the black strip should have 1mm spacing at top and 0.5mm spacing at bottom and sides.

Things to avoid:

When captioning images of similar scale which sit together, try not to vary the number of lines used for the captions –be consistent. Sometimes it is helpful to run all the captions together in oneblack box. With stacked images, captions can

run underneath and occupy more than one line if necessary. Photograph: © Photographer name, country, year

Keep captions to one line ideally. Photograph: © Photographer, country, year

Visual Style Colours 6

Our aim is to develop an immediately recognisable visual language that in time will help our organisation communicate clearly and concisely.

If MSF Red appears slightly orange in print, small increments of MSF Black can be added to the CMYK blend for the correct appearance of MSF Red.

Primary 100 %

Secondary 15% Tint

MSF Red

Pantone CMYK RGB HEX

MSF Blue

Pantone CMYK RGB HEX

MSF Black

PantoneCMYK RGB HEX

032CC0 M100 Y100 K0 R238 G0 B0#EE0000

655CC70 M50 Y3 K45 R55 G76 B117#374C75

BlackCC0 M0 Y0 K100 R0 G0 B0#231F20

MSF Red

This is the primary MSF colour, used in our logo and documents. Red text is hard to read and should only be used to highlight short pull-out quotes, highlighting page numbers, subheadings etc. MSF Red can also be used as a box colour for highlighting information. MSF Red is very strong, so should be used with care.

MSF Black

Used to set the majority of body and headline text. It can also be used as a tint for creating graphic devices to break up the layout of a document.

MSF Blue

Useful as a secondary colour to denote content that is not instrinsically part of the article / story (i.e. for ‘boilerplate’ information such as a list of volunteers in the field, or information on how the reader can get in touch with MSF etc).

Visual Style Logotype 7

The MSF logo should only appear in either a combination of MSF Red and MSF Black, or formono publications solid MSF Black. It is bad practice, but permissable if needed, to use a redlogo with white text when the logo appears on adark or black background.

Our bilingual logo is an important way to link the French and English versions of out name in the mind’s of our audience. There are a few variations on the MSF logo, which have been designed for use across a range of contexts. The basics are outlined as follows:

1) Bilingual Logo

This is our primary logo and should be used wherever possible, at least once per public document.

2) Running Man Logo

This has been designed specifically to work independently without the logotype. It can only be used as a supporting graphic and should always be accompanied by theinternational logo.

Note: full details of all the logos and howthey should be used can be found in the‘MSF International Logo Guidelines’ document, downloadable from our website: www.msf.org.uk/styleguide

2) Running Man Logo

1) Bilingual Logo

Visual Style Logo restrictions 8

Restrictions

None of the logos should ever be modified in any way whatsoever. This includes changes to text, colour, opacity, shape, proportion or border.

Exclusion zone

The logo is protected by an exclusion zone. The minimum zone is the dimensions of the head around the outside of the logotype. Keep the zone free of any type or image, and clear of any distraction or complicated background.

On coloured background

The logos can be placed easily on top of uniform pale-coloured backrounds. They should not be used on top of uniform dark-coloured backrounds. They can be used on top of blank, pale-coloured sections of a photograph (as in the two examples here), but not on a dark-coloured portion of a photo. They must never be used on top of a busy and distracting photographic background. If necessary, add a white bar to the top and bottom of the page to insert the logo, rather than place it inappropriately on a photo.

Bilingual Logo: exclusion zone Running Man Logo: exclusion zone

Visual Style Logo restrictions 9

77,400estimated number

of HIV positive people in UK

125,000estimated number of HIV positive people in

Epworth township alone

Listen to Dr Rosenvinge talk about her work in Epworth at msf.org.uk/melanie

Harare

Epworth

Online

ZAMBIA

S AFRICA

BOTSWANA

ZIMBABWE

ZIMBABWE msf.org.uk/melanie

Top: Dr Rosenvinge discusses a patient’s improvement; centre, a message left at the clinic; above, some of the educational materials available there

133,054 people worldwide received anti-retroviral HIV/AIDS treatment from MSF in 2007 3

Sleeping sicknessSleeping sickness is caused by a parasite that almost exclusively affects humans. The infection is passed from human to human through the aggressive tsetse fly. It is only found in Africa, where MSF’s treatment and research has done a lot to advance the care of this disease. Initially it causes intermittent fevers and a flu-like ill-ness, followed by anaemia, cardiac problems and severe neurological manifestations. A wide variety of neurological and psychiatric changes can occur including difficulty sleep-ing, excessive daytime sleeping, clumsiness, confusion, mania, paranoia, depression and person-ality changes. Patients can also develo p movement disorders where they involuntarily writhe around. The disease can ultimately end in coma and death.

‘I don’t think I will ever be able to get the dust out of my skin or the people out of my heart’

PHOTOGRAPHS: © MSF, 2009

A LETTER HOME FROM YEMEN

Afghanistan Michiel Hofman Head of mission Bolivia Thomas Ellman Head of missionCentral African Republic Simon Brown LogisticianChad Sarah Maynard Logistical coordinatorColombia Dolores Allariz-Santiago Nurse; David Cook Logistician/administratorDemocratic Republic of Congo Colin Beckworth Nurse; Aisa Fraser Nurse; Harriet Cochrane Project coordinator; Eve Mackinnon Water & sanitation specialist; Geraldine Kelly Midwife; Pavithra Natarajan Doctor; Renate Reisinger Nurse; Estrella Lasry Doctor; Stephen Wooltorton Doctor; Laura Rinchey DoctorEthiopia Anna Halford Project coordinator; Sarah Oshea Midwife; Geraint Burrows Water & sanitation specialist; Brian Watt LogisticianGuinea Miroslav Stavel DoctorHaiti Declan Overton Logistician; Joseph Jacob Doctor; Emily Russell Logistician/ administratorIndia Hannah Denton Mental health specialist; Sophie Sabatier Project coordinator; Fiona Fisher Doctor; Bruce Russell Project coordinator; Pawan Donaldson Project coordinator; Yasotharai Ariaratnam Financial controller; Liza Cragg Head of missionIraq Mohamed Abdelmoneim DoctorJordan Laura Smith Financial controllerKenya Jose Hulsenbek Human resources coordinator; Susan Sandars Regional information officer; Sophie Dunkley EpidemiologistLesotho Helen Bygrave DoctorLiberia Emily Bell Project coordinator; Owen Groves LogisticianMalawi Mwenya Mubanga Doctor; Neil Stone Doctor; Ines Carretero PharmacistMalta Joan Hargan Nurse; Kit Tranmer DoctorMozambique Chris Peskett Project coordinatorMyanmar Jane-Ann McKenna LogisticianNepal Gillian Onions NurseNiger Danielle Ferris Project coordinatorNigeria Emily Goodwin Logistician/ administrator; Danielle Wellington NursePakistan Emma Sherriff Anaesthetist; Emily Potter Financial controller; Gerard Bowdren Nurse; Georgina Brown MidwifePalestine Kevin Davies Mental health specialistPapua New Guinea Edward Crowther Financial controller; Stephen Cooper Project coordinator; Grant Anthony Water & sanitation specialist; Jenna Broome DoctorPhilippines Liz Harding Project coordina-tor; Christopher Lockyear Head of missionSouth Africa Louise Knight Epidemiologist; Nathan Ford Medical directorSri Lanka Hilary Bower Medical coordina-tor; Joan Wilson Medical coordinatorSudan Orla Condren Nurse; Simon Tyler Logistical coordinator; Mark Shephard Logistician/administrator; Lorena Dominguez Mateos Midwife; Deirdre Mangaoang Human resources coordinator; Lily Cummins NurseSouth Sudan Karl Lellouche Water & sanitation specialist; Sarah Tyther Financial controllerThailand David Wilson DoctorUganda Anjum Khan Doctor; Alvaro Dominguez Project coordinaatorZimbabwe Susannah Woodall Nurse; Nick Rowe Water & sanitation specialist; Andy Mews Logistician

MSF UK volunteers

SUMATRA

45tonnes of medical and relief materials on MSF’s first cargo plane to the Indonesian earthquake zone

Map15% MSF Blue

Example of a map in use

Islamabad

Delhi

Kabul Dargai

INDIA

IRAN

ARABIAN SEA

CHINAAFGHANISTAN

PAKISTAN

Greens:CMYK = 65 / 35 / 80 / 15CMYK = 40 / 20 / 40 / 00CMYK = 50 / 30 / 55 / 05CMYK = 30 / 10 / 25 / 05

Sands:CMYK = 20 / 25 / 40 / 00CMYK = 30 / 45 / 60 / 05CMYK = 08 / 08 / 20 / 00

MSF has access to a wide variety of maps in eps format to be used throughout our communications.

Files in eps format can only be modified using design software such as Adobe Illustrator. You can open files in Adobe Photoshop and then save the portionyou require as a jpg, but you will not be able to modify the boundaries or colours.

When using maps make sure the seais a 15% tint of the MSF Blue to ensure that all elements fit within the colour guidelines of MSF.

All accompanying type should be set in Helvetica Neue Condensed Bold. Headers should be 7pt on 10pt black rule. Country names should be 6pt.

Maps can be downloaded fromwww.msf.org.uk/styleguide or www.istockphoto.com

Dispatches Editorial 10

MSF produces a quarterly newsletter ‘Dispatches’ to keep supporters and volunteers up-to-date with current activities around the world.

‘Dispatches’ is the benchmark of MSF UK’s style and general layout.

Dispatches Typography 11

MSF uses the Helvetica, Helvetica Neue and Miller typeface families.

Miller Text Roman is our main print font and should be used on all printed material as the ‘voice’ of MSF within body text. Miller Display Semiboldis used for headers.

Helvetica and Helvetica Neue are our secondary communication fonts, used to differentiate between our ‘voice’ and the factual data we present.

The fonts listed here should be used in all MSF publications. When work is being carried out in Word, or when the main MSF fonts are not available, Arial and Georgia should be used instead.

Miller Text Roman

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$^&*()_+{}“”<>

Miller Text Bold


Miller Display Semibold


Georgia


Helvetica


Helvetica Neue Condensed Bold


Helvetica Neue Condensed Black


Arial


Dispatches Layout elements 12

Box heads: Helvetica Neue CondensedShould be set in 12pt / 12pt in white reversed through either MSF Red or MSF Blue. If double-decker, use 12pt / 12.5pt. The line should be 18pt.

Box text: Helvetica Regular 8pt / 10ptShould be set in 8pt / 10pt.

Footer: Helvetica Should be set in 8pt with numbers in Helvetica Neue Condensed in MSF Red, 10pt.

Standfirst: Miller Text BoldShould be used as a way of introducing an article and set 10pt / 10.5pt. Between 4 and 7 linesworks best.

18pt Folio Line: Helvetica Neue Condensed Bold Should be set in MSF Red 12pt on a grey strip.

Web cross reference: Miller Display RomanShould be set in MSF Red 11pt on a grey strip.

10






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MSF UK volunteers

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Web x-ref

Dispatches Layout elements 13

Title font: Miller Display RomanShould be used for headlines in all layouts and set in a variety of point sizes; 36pt on single page up to 54pt on a spread.

Pull-out quotes: Miller Display SemiboldShould be in MSF Red, and should be short and well-chosen to accentuate our tone (see page 1). Long unbroken quotes, such as letters from the field, are encased between two Helvetica Neue Condensed Black speech marks in MSF grey set. Never hyphenate.

GlyphsShould be used as icons to draw a reader’s attention across a page, these are explainedon page 20.

MapsShould always be relevant to the story. Show elements that help readers understand the article and leave out extraneous information.






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133,054 people worldwide received anti-retroviral HIV/AIDS treatment from MSF in 20073






MSF UK volunteers

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MSF UK volunteers

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Miller Display Font

This is a caption set in Helvetica Neue Condensed Black Captions: Helvetica Neue Condensed BoldShould be set in 8pt on a 5mm MSF black strip in white type. Credits should be set in 7pt Helvetica Neue Regular.

Body: Miller Text Roman Should be set in 8.5pt / 10pt and be used within all our editorial material. Type should be set ragged right, with a first line inset of 3mm.

LayoutVarious examples 14

MSF UK publications should follow the layout and design elements of ‘Dispatches’.

Hints and Tips:

If text is justified there is no need for dividing vertical dotted lines. But if, as in most MSF documents, unjustified text is used, then the columns should normally be divided by 0.8pt black vertical dotted lines.

To use space efficently avoid widows and orphans (lone words occupying single lines) by making use of kerning.

To improve ease of reading, try to organise your layout to avoid awkward page breaks within articles. The following layout examples can be downloaded as Adobe InDesign templates from our website:www.msf.org.uk/styleguide

Remember - in most external publications we should include ‘England Charity Reg No: 1026588’and our website.

Winter 2010 No xx

CAPITALS FOR SUBJECT This is a tagline for what’s inside xx-xx



Médecins Sans Frontières is a leading independent humanitarian organisation for emergency medical aid. In more than 60 countries worldwide, MSF provides relief to the victims of war, natural disasters and epidemics irrespective of race, religion or political affiliation. MSF was awarded the 1999 Nobel Peace Prize.

Coverline, can be a quote or

something explanatory, can

be wobbedThis is a page xre

This is the wobbed out caption at 8pt Helvetica Neue Cond Bold Photographs: © photographer in Neue, date


Dispatches: Example layoutSITUATION REPORT msf.org.uk/news

2 The cost of a cholera treatment kit to treat 625 patients £13,847 280,000 litres of clean water distributed by MSF each day in Cité-Soleil alone 3

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Country Short kicker line


This is a short intro par if needed to describe the person writing this short dispatch from this issue’s featured country. It is 8/10.5 Helvetica Bold

Country Short kicker line here

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Tegucigalpa

Mumbai

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Photographs: © Juan-Carlos Tomasi/MSF, Honduras; Spencer Platt/Getty Images, Haiti; Jean-François Herrera/MSF, Niger; Sonya Frankem, Chad. All 2010

Port-au-Prince

NiameyN’Djamena


This is a short intro par if needed to describe the person writing this short dispatch from this issue’s featured country. It is 8/10.5 Helvetica Bold

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Dispatches: Example layoutCOUNTRY msf.org.uk/url

4 Number of deliveries at the clinic in Dera Murad Jamali since March 439 17,326 Number of children and pregnant and lactating women who have been screened by MSF in Pakistan since the ßoods began 5

This is a headline, split at fold, 50-60pt

Empedi natur? Us, coreprae rest, ium que qui ute pra dolenis nobitem faciisimaior sitectur?Ucil mi, inus dolupti uribus aut alibus resto est et et quia cuptati ratur sitibusaniet voles aut verum eum la dolorro to optatent et estium eost, quatius eos nulparum et la nonsequia sit as eum quibercia que eius est dest ea doloriamus si omnia di que volorepratum quam autem que num dolescit erspide imus est minction re prorersperum quodi undellu piciis quamustet ex evendun ducillessum dolorem re esenis anda quiaspienda velest, qui nimincid ma veligendam, que essunti dolest asperum et doluptat plab ipsunt.Ehenihicati susam facil illicidi niment vel est int quam quam lab ipsundis istinvendi ut vel ilignis evel molluptatur? Quissit atempercil id et as aperem ut et auda sequas voloris vel estiae rempelecto que nonserro quodicab ipis iunt quoditam, id et velitiam volupta tumquam fugiation pro totat.Nis dolore sim doluptius pellam eos earion pero quia volorios dolesti offic tecus dent peribus utemporest, tem resequis que cus maios et eum dolor sint ped maioritis eaquam quaernatio. Pudipis in repraepreri aut voloresseque est eum il moluptatium dia que od quam reribus, quas erro modis quidel mi, tesed molescipsum hario ent officidem qui untibus ipsunt explatiaesti ommolectati rem derferciat pratur? Faccupt asperum et il iditium eniminusapis ente cone veles sum ad quatur?Optatur, iusam fugiaec tatur, volesti sit esti optate odit et volutem re prat et dem duntiorehent ullia seque nis sum ium ipsanite officias ea voluptate provid magnate doluptas eturepr ationsedi dolupta turit, nonest omnihil itaquat laborup tatectur

saniminveri consedi aut ullabor itatior epudips untiam, ipicit, quo illacip sandis autem qui corporem es culla pe voluptis prehenis reptatur se mo blatio occab incimpo reheniat officim aut fugia con explabor repellor simet aute velibustia por ma quae maio. Tem facestotam nest, qui qui ut libearum rem res endit, archiciis expe estis sum unt quia pro volessus, occusanitis andit quidunt ulparibus prestint aut et ene velitist, in et voluptur mosam vendit liqui nobit, quiam vel ima velestrum voloribus nis quameniet hit el et aut adis dolupta tendelignit, ommolut emporeh endesti onsequis dolum asperistio. Temos dolorit est volupta temque et est que et, sume

aut hilluptae latem de id quiae inis excepeliquod mostius moloriorrum lacea aped quat es ex et utempossi core solupides elictius est harciti isque corenec eperit eos quiat.Sed que et, apid essequa teculpa voluptatur, sunt.Ipiduci aut essint in consequ ametur?Agnit verehen iatiis as eossi quam ne vollanderum eatestibusam vendipsam niscil molupti osamus, cum eaque volupta porro que magnimet vendus eum ut que sedit lit quo exceaquis si dolecte dita aut quas as molorrum quam ut asperion rat harit, ut vit vollupt atusam dolescita volut qui ium eum aut quia si ditius commolendam quae. Nam que consequae. Ut plias

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This is a standfirst over four to seven decks, ideally five, which is 10/11.5pt. Text is now 8.5/11.5pt, a slightly greater leading so that it’s more readable, snapped to an 11.5pt gridline throughout. Sidebars are 8/9.5pt, not snapped to grid.

ARABIAN SEA

AFGHANISTAN

INDIAIRAN

MAP

This is a pullquote, 13/14.5pt, not set to grid, half column here but can also run at full col

moluptat lanihillupta sequi quat optas earibus simolorent dolo occusda epellaboriam quidebit quidend eniminti sitem facculloris rero consedi sitiur audignia venimpo raecte dellacerro doluptas mollor sequidi pidebition nis dellacia qui ratem fugit ut la volor sit aut ullab ipsandis si cus estibustrum dolor apist, sendelescit, qui nis magnimusam quo et modia sima inulparum rem qui alignis prem nisquam quat.Icimus endaero velessinti ut magnia veribus abo. Cus, qui consed mostiuntio. Ut et, sit verum vel magnatus, sedi ra velibeatiate sequunt aspiendit aut possi tem discit maximporem fugit lam quibus eseri

This is a numbers col

xx

xx

xx

xx

xx

xx

xx

xx

conducted

Is doluptas dolor asima que dolorem quiam, alitaes res dita cullab ipsanis et ad qui od que sae aut aute que nosa voloribus sendi dolore, quae repuda vitatiis

Is doluptas dolor asima que dolorem quiam, alitaes res dita

Is doluptas dolor asima que dolorem quiam

Is doluptas dolor asima que dolorem quiam, alitaes res dita

Is doluptas

Is doluptas dolor asima que




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HEADLINE IN CAOS


odites eos evelit voluptatquia que et a volo to to qui dent omnimin natum con exerspe rerrum ipsunt eum voluptu recatem ea quam, conecte sequis modiciasped maximod estiur sequi blaccus soloriae consent iatiis et adit, optatus antibus cienit eum qui raturesed ut landemo stiusam eos ex eaque digenihil id quam rehenis sincid que dolo tem volupta quam, od qui vit eos ipsam quatiatur, te pe nisita solupta velit molento et acim invelitatqui berovit liquis sed minihilit veliqua tumenimusdae conecus, cullessit, quisquisciis sequos doluptam, santo berrovit quia nosam quatias perorem quam que necum etusam, tem fugitat maximus autem

Islamabad

Balochistan

Quetta


Dispatches: Example layoutCOUNTRY msf.org.uk/letters

8 xxx xxx xxx xxx 9

Empedi natur? Us, coreprae rest, ium que qui ute pra dolenis nobitem faciisimaior sitectur?Ucil mi, inus dolupti uribus aut alibus resto est et et quia cuptati ratur sitibusaniet voles aut verum eum la dolorro to optatent et estium eost, quatius eos nulparum et la nonsequia sit as eum quibercia que eius est dest ea doloriamus si omnia di que volorepratum quam autem que num dolescit erspide imus est minction re prorersperum quodi undellu piciis quamustet ex evendun ducillessum dolorem re esenis anda quiaspienda velest, qui nimincid ma veligendam,

que essunti dolest asperum et doluptat plab ipsunt.Ehenihicati susam facil illicidi niment vel est int quam quam lab ipsundis istinvendi ut vel ilignis evel molluptatur? Quissit atempercil id et as aperem ut et auda sequas voloris vel estiae rempelecto que nonserro quodicab ipis iunt quoditam, id et velitiam volupta tumquam fugiation pro totat.Nis dolore sim doluptius pellam eos earion pero quia volorios dolesti offic tecus dent peribus utemporest, tem resequis que cus maios et eum dolor sint ped maioritis eaquam quaernatio. Pudipis in repraepreri aut voloresseque est eum il moluptatium dia que od quam reribus, quas erro modis quidel mi, tesed molescipsum hario ent officidem qui untibus ipsunt explatiaesti ommolectati rem derferciat pratur? Faccupt asperum et il iditium eniminusapis ente cone veles sum ad quatur?Optatur, iusam fugiaec tatur, volesti sit esti optate odit et volutem re prat et dem duntiorehent ullia seque nis sum ium ipsanite officias ea voluptate provid magnate doluptas eturepr ationsedi dolupta turit, nonest omnihil itaquat laborup tatectur saniminveri consedi aut ullabor itatior epudips untiam, ipicit, quo illacip sandis autem qui corporem es culla pe voluptis prehenis reptatur se mo blatio occab incimpo reheniat officim aut fugia con explabor repellor simet aute velibustia por ma quae maio. Tem facestotam nest, qui qui ut libearum rem res endit, archiciis expe estis sum unt quia pro volessus, occusanitis andit quidunt ulparibus prestint aut et ene velitist, in et voluptur mosam vendit liqui nobit, quiam vel ima velestrum voloribus nis quameniet

hit el et aut adis dolupta tendelignit, ommolut emporeh endesti onsequis dolum asperistio. Temos dolorit est volupta temque et est que et, sume moluptat lanihillupta sequi quat optas earibus simolorent dolo occusda epellaboriam quidebit quidend eniminti sitem facculloris rero consedi sitiur audignia venimpo raecte dellacerro doluptas mollor sequidi pidebition nis dellacia qui ratem fugit ut la volor sit aut ullab ipsandis si cus estibustrum dolor apist, sendelescit, qui nis magnimusam quo et modia sima inulparum rem qui alignis prem nisquam quat.Icimus endaero velessinti ut magnia veribus abo. Cus, qui consed mostiuntio. Ut et, sit verum vel magnatus, sedi ra velibeatiate sequunt aspiendit aut possi tem discit maximporem fugit lam quibus eseri odites eos evelit voluptatquia que et

a volo to to qui dent omnimin natum con exerspe rerrum ipsunt eum voluptu recatem ea quam, conecte sequis modiciasped maximod estiur sequi blaccus soloriae consent iatiis et adit, optatus antibus cienit eum qui raturesed ut landemo stiusam eos ex eaque digenihil id quam rehenis sincid que dolo tem volupta quam, od qui vit eos ipsam quatiatur, te pe nisita solupta velit molento et acim invelitatqui berovit liquis sed minihilit veliqua tumenimusdae conecus, cullessit, quisquisciis sequos doluptam, santo berrovit quia nosam quatias perorem quam que necum etusam, tem fugitat maximus autem aut hilluptae latem de id quiae inis excepeliquod mostius moloriorrum lacea aped quat es ex et utempossi core solupides elictius est harciti isque corenec eperit eos quiat.Sed que et, apid essequa teculpa

esequae sum que doluptam volupta tesenimi, ut officae nobit di int.Miliquodi aut que odi ut occum nihit id ut por modit moluptat ma custore vendita tiosae nima doluptio. Ferehen ihillab orepedit volut incim ut et evellup tatiur aut que laut eatum doluptate nim quo enis assum dias estio dolorae di nos maio. Nam, nem re nimusam volo tem re ium voloria eraerfe rferibea porum vellores qui quate lique si ium natur, aribus sit omnia dolo quia coria num litatur sent.Sedionsequat hil mi, unti quiatibus et, que pa eos disini nossimus que plias sitaera porem as esedit, cusania iunt, volupta sequam fuga. Nem in exces evel mo moluptatiust untiuntem exceruptat idebitibus dolestibus dolore esentio temquam quidi sequam, es aditemporis aborempos et la nullique et re voluptati occaboris et ma quuntur, to corpore provid es vendae volut officie nduntenditas simus cusciis ex et eos santi dolorerorae pe peribus as aligendi aute nesed qui audant incid quam nis dolut ulliquam quibus, voluptatem

This is a standfirst over four to seven decks, ideally five, which is 10/11.5pt. Text is now 8.5/11.5pt, a slightly greater leading so that it’s more readable, snapped to an 11.5pt gridline throughout.

voluptatur, sunt.Ipiduci aut essint in consequ ametur?Agnit verehen iatiis as eossi quam ne vollanderum eatestibusam vendipsam niscil molupti osamus, cum eaque volupta porro que magnimet vendus eum ut que sedit lit quo exceaquis si dolecte dita aut quas as molorrum quam ut asperion rat harit, ut vit vollupt atusam dolescita volut qui ium eum aut quia si ditius commolendam quae. Nam que consequae. Ut plias eturibu stiusam in rem. In etur arum reptata sperio estor alibus ium sincia si nonsere, quae eos aliqui ilibusam volorum res eosam idunt, nim sedist, omnihilit aditatem quam, conesequam nobis que ducitatur sequam que ipsam qui aciis et fugia cumqui que parchil lentionseque dolo conse eossinia aut volorat atempeliquid qui nobit, voluptae estem quam id que nam faci rescipsam, explis es sitint, consequates

Other head style, 40-50pt, three to five decks

THAILAND

LAOSMYANMAR

CHINA

INDIA

MAP




Ga. Ro mint. Iquam fuga. Ovit aut et aute con consequ iasimporpor maximus, cus sinvendi unt remperume voluptatum que nonseque et eos maio blab invenih illorum et maxim faccuptiis ut enimet officiis dollia cusdaerum ea seniminusdae cus poria quam, es explabo. Ut vel ipsam volendem veratempor sequi rectio magnia iusam volor aut eatur, offictium,

CYCLONE GIRI

BAY OF BENGAL

Yangon


Dispatches: Example layoutINSIDE MSF This is an appropriate URL

10 xx xx xx xx 11

Afghanistan Michiel Hofman Head of Mission; Sophie Sabatier Project coordinator Bangladesh Rory Fletcher Nurse; Imogen Eastwood Nurse; Tim Tranter LogisticianCentral African Republic Georgia Seiti Midwife; Elaine Badrian Nurse; Niamh Ryan Nurse; Eve Mackinnon Water and sanitation expert; Eleanor Gray HR coordinator; Brona Geary Doctor; Mark Blackford Financial coordinatorChad Conor Prenderville Supply logistician; Kathryn Johnstone HR coordinator; Gabriel Fitzpatrick Doctor; Emily Russell Project coordinator; Matteo Weindelmayer Logistician; Julian Barber Logistician/Water and sanitation expert; Nichola Raper LogisticianColombia Pilar Moreno Arco NurseDemocratic Republic of Congo Thomas Skrinar Financial coordinator; Sonya Burke Institutional fundraiser; Anna Halford Project coordinator; Robin Meldrum Communications ofÞcer; Aileen Ní Chaoilte Nurse; Sam Perkins MidwifeEgypt Mario Stephan Head of missionEthiopia Gillian Onions Nurse; Daniela Stein Nurse; Laura Todd Doctor; Declan Barry Doctor; Margaret Othigo DoctorGuatemala Olivia Blanchard Regional Advocacy ofÞcerHaiti Javid Abdelmoneim Doctor; Thomas Needham Water and sanitation expert; Josie Gilday Nurse; Declan Overton Logistician; Michael John Patmore Biomedical analyst; Angeline Wee Doctor; Thibaut Mills HR coordinator; Mya Hornsby Financial coordinator; Danielle Catherine Ferris Field coordinator India Yasotharai Ariaratnam Financial coordinator; Robert Allen Logistician; Liza Harding Project coordinator; Kit Tranmer Doctor Kenya Paul Arobmoi Epidemiologist; Sophia Paracha HR coordinatorKyrgyzstan Duncan Bell Deputy head of mission; Elizabeth Bell Doctor; Jane-Ann McKenna Field co-ordinatorMalawi Emma Diggle Epidemiologist Myanmar Sarah Quinnell Medical team leader; Wai Ching Loke Doctor; Thomas How Project coordinatorNiger Claudia Garcia Diaz Administrator Nigeria Natalie Thurtle Doctor; Catriona Carmichael Field coordinator; Sanjay Joshi Logistician; Christopher Houston Logistician; Gemma Davies Deputy head of mission; John Mowatt Logistician; Gemma Naughton Financial coordinatorPakistan Edward Crowther Logistician; Christopher Peskett Nurse; Leanne Sellers Nurse; Matthew Lowing Logistician; Olivia Lowe Midwife; Simon Tyler Project coordinator; Elisabetta Caria Pharmacist; Ailsa Stott Medical DoctorPapua New Guinea Jacqueline Ryan Medical team leader; Bryn Button Logistician; Ben Gupta Anaesthetist; Nina Rajani Doctor; Susan Sandars Humanitarian affairs ofÞcer Russia Jonathan Heffer Head of missionSomalia Joan Hargan NurseSomaliland Georgina Brown Midwife; Peter Camp Logistician; Harriet Rees-Forman MidwifeSouth Africa Helen Bygrave AmbassadorSri Lanka Tim Egan Anaesthetist; Janet Simpson Medical team leaderSudan Patrik Kontinka Anaesthetist; Jim Mara Administrator; Alice Sisson Anaesthetist; Keith Longbone Logistician; Elin Jones Medical coordinator; Richard De Butts Doctor; Emily Goodwin Field coordinator; Terri Anne Morris Head of missionPeter Knight Logistician; Jose Hulsenbek Head of mission; Alison Buchanon Nurse; Katharine Roberts Logistician; Rupert Allan LogisticianThailand Paul Cawthorne ConsultantUzbekistan Maeve Lalor EpidemiologistZambia Maria de los Llanos Ortiz Montero Medical coordinatorZimbabwe Bethan Davies Logistician; Jessica Cosby Nurse; Sarah Taaffe Doctor; Eleni Chrysoula Belivanaki Mental health specialist; Emer Kilbride Doctor; Rebecca Welfare Nurse; Philippa Millard Project coordinator

MSF UK VOLUNTEERS


Dispatches: Example layoutAROUND THE WORLD msf.org.uk/news

KICKERTwo deck headline at 12/12pt Miller semibold

This is the style for the backpage. Be-cause of the difficulties of making the text fit when these come in too short or too long, this is 8.5/11pt, and can


This is the style for the backpage. Be-cause of the difficulties of making the text fit when these come in too short or too long, this is 8.5/11pt, and can be snapped to grid or not, depending on what looks best at the time.

The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog.

The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog.




This is the style for the backpage. Be-cause of the difficulties of making the text fit when these come in too short or too long, this is 8.5/11pt, and can be snapped to grid or not, depending on what looks best at the time.





CHANGING A REGULAR GIFTTo increase or decrease your regular gift, please call us on 0207 404 6600 or email [email protected] with your request. Please also get in touch if your bank details have changed.

CAN WE HELP?If you have any questions about your sup-port of MSF's work we would be delighted to hear from you. Please contact us by the methods listed or email anne.farragher@

ABOUT DISPATCHESDispatches is written by people working for MSF, sent out every three months to our supporters and volunteers in the field, and edited in London by Marcus Dunk. It costs 6p to produce, 7p to package

and 22p to send, using Mailsort Three, the cheapest form of post. We send it to keep you informed about our latest activities and how your money is spent. Dispatches also gives our patients, staff and volunteers a voice to speak out about the conflicts, emergencies, and epidemics in which MSF works and about the plight of those we strive to help. We welcome your feedback on Dispatches. Please contact us by the methods listed or email

marcus.dunk @london.msf.org

0207 404 6600

www.msf.org.uk/support

Médecins Sans Frontières,67-74 Saffron Hill, London EC1N 8QX

@msf_uk

msf.english

Eng Charity Reg No. 1026588

MAKING A DONATIONYou can donate by phone, online or by post. If possible please quote your supporter number (located on the top right-hand side of the letter) and name and address.

YOUR SUPPORT

be snapped to grid or not, depending on what looks best at the time.




xxx Photograph: © xxx, 2009

Ut ad ut lab id moloriti bero optiundion pratqui si nonse rescips un-tions ecaepuda sequam que vo-luptur magnate dolliquatque essum quatio-rum asseditatem repere, sitinto is minvellitium fugitate exces-sim ressiminctis cusanis volo-rum sime ipidit arumquunto cones rae nis alitia sitemquis velition et etur,

xxx

CHANGING YOUR ADDRESS?Please call 0207 404 6600 or email [email protected]

GlyphsSignposting content 20

Glyphs help us punctuate and draw focus within our communication materials.

They should be used sparingly to indicateexactly what type of information is being presented, for example: Medical Report, Statistics etc.

It’s best to avoid using more than three different glyphs on a single page, and five on a double page spread.

The descriptions here are indicative, but please use your at your own discretion.

All glyphs can be downloaded fromwww.msf.org.uk/styleguide

Satellite Comms

ContactAddress

ContactOnline

Diary Entry

Direct Quote

ContactPhone

Money and Costs

Video FurtherInfo

Quantites / Statistics

Epidemiology / Statistics

Medical Information

Research & Development

Médecins Sans Frontières / Doctors Without Borders … We refer to ourselves differently depending on the context, audience and location within a piece of text. It is important that

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