-
Shiva Keshavan is a winter sports athlete who has represented
India in 5 Olympic games so far and is training to represent India
for a 6th time in Korea, in 2018. Popularly described as the
fastest man on ice, he holds the speed record in Asian
championships. He is also the first Indian to represent India in
the Winter Olympics.
This year, Team Alcobrew decided to sponsor Shiva in his quest
to win gold at the Asian Luge Championship in Nagano, Japan. This
feat was achieved despite him suffering a crash while speeding over
130km/h, in which he broke his sled, suffered tendon damage on his
left foot, and missed part of the official training. But, Shiva,
being a true athlete, took it all in his stride. He was determined
to do all in his power to win Gold in
Japan after the disappointment earlier this year, when he was
forced to withdraw from the 2016 World Championships due to lack of
funds. “I was determined to not let anything deter me from the gold
medal this time, so despite all the obstacles I decided to risk
everything in the race. I want to express my deepest gratitude to
all my supporters and sponsors.”
Mr. Romesh Pandita, MD Alcobrew Distilleries
NewsletterT H E I N T E R N A L N E W S L E T T E R O F A L C O
B R E W
MD’s Desk:Dear Friends, On November 8, 2016, 86% of the currency
in circulation in our country was made redundant. Notes belonging
to the 500 and 1000 denominations were rendered invalid. Although
the initial reaction from the business world has been somewhat
discouraging, we feel that this bold move taken by the honourable
Prime Minister will be positive for the industry, as well as the
common man. We believe that the maladies existing today, in the
shape of black money and serious issues regarding terrorism will be
curtailed to a large extent.
The other area where we may be impacted is GST law. Though a
step in the right direction for the country as a whole, we may not
be able to reap the benefits of GST since our final products will
not be governed by the GST Act. We may get impacted by the said act
since there would be certain inputs which will accrue under the GST
Act. The impact could result into cost escalation. So, we will have
to be watchful and ready with a solution if the situation demands
it.
Lastly, I presume that by the time you receive a copy of the
newsletter, we will be busy finalising our budget, as we will be
rearing to go into the FY2017-18. I would request you all to leave
no stone unturned and go the whole hog to achieve the numbers you
have targeted for yourselves. We may come across new challenges on
a daily basis in our personal and professional lives, but as the
saying goes “Tough times do not last, tough people do”.
Let us all, therefore, be tough and gear up to face the
challenges. I wish you all the success now and in the future.
Cheers....
Shiva KeShavan –The FaSTeST aSian On iCe
THANK YOU NOTE
ShivaKeshavan5xOlympian’98,’02,’06,’10,‘143xAsianChampion’11,‘12,2016
Dear Mr. Pandita, I would like to express my gratitude to you
and all the employees of Alcobrew Ltd. for your kind support,
ensuring that I am able to represent India in my quest for the 2018
Winter Olympic Games Thank you and best wishes for the New Year
Shiva Keshavan
11 Dec, 2016
Vol.5 • Jan 2017
Karan Singh Magicevent
alcobrew.comAlcobrew
-
SPReaDinG WinGS
OPeRaTiOn Blue
With a footfall of over 1000 guests, this splendid gathering was
a resounding success.
16 Nov, 2016
Dec, 2016
MiSS uTTaRaKhanD
Golfer’s Shot Miss Uttarakhand Contest concluded on a grand note
with Ritika Bali being adjudjed Miss Uttarakhand in the state level
beauty pageant. Swati Kothal and Shruti Pathak were crowned First
Runners-up and Second Runners-up respectively.
6 Nov, 2016
Events
MOjO CluB
Golfer’s Shot promotional activity held at Mojo Club, Gurgaon.
The event saw a huge footfall of whisky enthusiasts.
25 Nov, 2016
MiSS eaRTh inDia 2016
Golfer’s Shot were also proud sponsers of Miss Earth India 2016.
The event was held at The Leela Ambience Convention Hotel.
23 sep, 2016
White&Blue Shelf Display, showcasing at retail outlets at
Delhi, Haryana, Rajasthan, Jammu, Uttarakhand, Arunachal, Goa &
Daman. More than 1000 outlets were covered under this
operation.
White & Blue New Year Promotion at Phantom Club – MG Road,
Gurgaon, Haryana.
neW YeaR PROMOTiOn aT PhanTOM CluB 31 Dec, 2016
KluB KinGSTOn
White & Blue promotional activity at Klub Kingston, in
Gurugram.
4 Nov, 2016
The Golfer’s Shot promotional event was held at the Army Golf
Club. Whisky connoisseurs enjoyed the event thoroughly.
aRMY GOlF CluB 17 Dec, 2016
Golfer’s Shot AV played at Sirhind Club Ltd, in Ambala.
31 Dec, 2016 GOlFeR’S ShOT
SPiRiTz
There was a Spiritz gala event hosted on November 26, 2016, at
The Leela Hotel Gurgaon. The event was attended by the titans of
the IMFL industry.
26 Nov, 2016
New Year promotion at Country Club Faridabad – featuring Shefali
Jeriwala. A Golfer’s Shot initiative.
neW YeaR PROMOTiOn aT COunTRY CluB FaRiDaBaD 31 Dec, 2016
GOlFeR’S ShOT PROMOTiOn
Golfer’s Shot celebrated their succcess with their grand GS
Ahata Promotional event.
Nov & Dec, 2016
Through our Golfer’s Shot Influential Programme, we have been
able to touch the lives of over 100 employees and their families
and we continue to strive to make a bigger difference.
GOlFeR’S ShOT inFluenTial PROGRaMMe Dec & Jan, 2016-2017
alcobrew.comAlcobrew alcobrew.com Alcobrew
-
OlD SMuGGleR evenT
An Old Smuggler promotional event was held in The Ancient
Barbeque at Gurugram. Scotch connoisseurs were in for a real
treat.
24 Dec, 2016
iBiS hOTel – GOlF PROMOTiOn
Old Smuggler and Golfer’s Shot promotional activity at Ibis
Hotel.
25 Oct, 2016
Golf Putting Activation was celebrated at Pebble Street, New
Friends Colony. This two-day event was a major crowd puller with
people in high spirits and enjoying themselves.
Alcobrew launched it’s brands in Goa, in Oct. The venue of
launch was La Brise. It was attended by all leading retailers of
Goa who appreciated our brands. Currently, our brands are available
in more than 400 retail and 250 On – Premise outlets..
GOa launCh 29 Oct, 2016
FUN FACTSWhisky is not the sAMe As WhiskeyTHERE IS SOME DEBATE
ABOUT WHETHER OR NOT SCOTTISH DISTILLERIES ARE THE ONLY ONES WHO
CAN CALL (SPELL) THEIR WHISKY, ‘WHISKY.’ BUT, THE GENERAL CONSENSUS
IS THIS:WHISKY: SCOTTISH ONLYWHISKEY: EVERYONE ELSEFactoid: SCOTS
SPELL IT WITHOUT THE “E” BECAUSE THEY BELIEVE MORE VOWELS WASTE
GOOD DRINKING TIME.-------------------Whiskey oRiginsTHE VERY FIRST
WHISKEY WAS (ARGUABLY) CREATED IN IRELAND BY IRISH MONKS.IRISH
WHISKEY IS DISTILLED THREE TIMES, “TRIPLE-DISTILLED,” USING
PURE-MALTED BARLEY AS THE GRAIN.ExAMPLES: JAMESON’S, BUSHMILL’S,
MICHAEL COLLINS, AND POWER’S.tAste: DON’T EVER SAY IRISH WHISKEY
TASTES SMOKY. MALTED BARELY IS DRIED IN CLOSED OVENS, AND IS NEVER
ExPOSED TO SMOKE.
PeBBle STReeT – GOlF PROMOTiOn vOChOP CC liFTS hiSTORiC aiKS –
alCOBReW CuPAlcobrew,in association with AIKS, besides highlighting
the problems of the Kashmiri diaspora of displaced Kashmiris, has
taken several projects to empower the community. The cricket
tournament was sponsored by Alcobrew to help KP Cricketers to hone
their skills and be ready for matching their class with the players
at higher levels. Sports activities help channelise the energy of
youth in the right direction and for fostering team spirit.
Alcobrew also presented a cheque of Rs 5 Lakh to Kashmir Medical
Emergency & Charitable Trust (KMECT) officials on 28th October,
2016. This organisation is working for the less fortunate and under
privileged living in the migrant camps of Jammu and other places,
who need funds for medical emergencies.
The tournament was inaugurated on 20th November, 2016 at Parade
Ground, Jammu, by Prof Amitabh Mattoo, advisor to Chief Minister,
J&K. Dr Nirmal Singh, Deputy Chief Minister, J&K, was the
Chief Guest at the valedictory function, along with Kuldeep Khoda,
Chief Vigilance Commissioner, J&K, and other dignitaries. MLC
Mr. Surindar Ambardar and M.K. Dhar, PRO to Chief Minister,
distributed prizes among the winners and Runner-up teams.
15 &16 Jan, 2017
In addition to the primary objective of the number crunching
exercise for this year’s Sales and Marketing review, we also
intended to let the team get out from the routine corporate
pressure.
So, we selected one of our upcoming and promising markets of
Shillong ( Meghalaya), for its sheer reason scenic beauty which it
offers in plenty. This gave the team a fresh perspective and new
vigour to look into the volatile market dynamics at a national
level.
In addition to the new brand building strategy suggested by
Marketing, the Sales team also shared micro level, yet critical
best practices with each other. The HR Team also gave a
presentation regarding the new policies to be adopted.
After the rigorous brain storming exercise, the team relaxed
with drinks and a local market visit to understand the local
markets and enjoy shopping.
ShillOnG RenDezvOuS 10 Nov, 2016
CaMPaRi’S RevieW MeeTinG aT aGRa
Mr Brad Timbrel, Regional Director, Asia & Pacific, was in
India for a mid-year review meeting.
(Left to Right) Mr. Ashutosh Rajput, General Manager, Campari
Brands; Mr. Brad Timbrell, Regional Director, Asia & Pacific,
Campari Australia and our CMD, Mr. Romesh Pandita, Alcobrew
Distilleries India Pvt. Ltd, visited the Taj Mahal in Agra.
alcobrew.comAlcobrew alcobrew.com Alcobrew
-
Employees who completed 10 years and 5 years with the company
were facilitated for their noteworthy contribution towards the
success of the organisation.
ReCOGniSinG The YeaRS OF TOGeTheRneSS 6 Dec, 2016
Sandeep Pandita Moumita Bhattacharyya
Puran Singh Bisht Krashna Murari
Sukhpreet Singh Anand
Dinesh Dagar
Pyarelal Sunny Kathpal Kuldeep Kaushik
Ashish Arya
Inder Mohan Sharma10
YeArs
Roshan Prasad10
YeArs
5 YeArs
5 YeArs
5 YeArs
5 YeArs
5 YeArs
5 YeArs
5 YeArs
5 YeArs
Dhiraj Kumar Wadhwa5
YeArs
5 YeArsSubhash Rai
5 YeArs
5 YeArs
‘Human assets’ are the greatest assets of any organisation.
Alcobrew strongly believes in this concept. Employees who have
completed 10 years and 5 years with the company were facilitated
for their noteworthy contribution towards the success of the
organisation.
CeleBRaTinG TeaM SPiRiT
Vijay Pal
Vikas RanaR.C. Vashisht
Hitender Sharma
5 Dec, 2016
Lokendra Veer
Jasvinder SinghJasvinder Singh
10 YeArs
10 YeArs
Rajesh Sharma10
YeArs
Vinod Kumar MauryaVinod Kumar Maurya
5 YeArs
5 YeArs
5 YeArs
5 YeArs
5 YeArsManoj Kumar Goyal
5 YeArs
eRP PROGReSS MeeTinG (PROjeCT PaRivaRTan)
Every business needs transformation in its growth journey. Such
transformations come through adoption of the industry best
practices for process improvement and technology augmentation to
have a structured, streamlined and controlled ecosystem. Keeping
this in mind, Alcobrew management has initiated its transformation
journey through an ERP technology selection.
All business functions are contributing with their understanding
of the processes, challenges and needs. Based on our needs and
looking at the near future growth plans we shall be selecting an
ERP. The ERP Journey brings in discipline and requires a good
amount of time during user adoption, post implementation.
alcobrew.comAlcobrew alcobrew.com Alcobrew
-
A training programme was conducted on Time Management. A day
filled with activities and fun was spent to understand, ‘What is
Time Management,’ ‘How to Manage Time,’ ‘What are the Common
Mistakes,’ while managing time and how to ‘Say No’ for effective
time management. Senior employees from corporate office, factory
and sales attended the programme.
TiMe ManaGeMenT TRaininG 19 Nov, 2016
MOveMenTS
Mr. Rajesh kumar MehtaPresident – international MarketingMr.
Rajesh Kumar Mehta has joined Alcobrew Distilleries India Pvt Ltd
as President – International Marketing, and is responsible for
International Sales and Marketing. Rajesh comes with over 30 years
of rich experience in FMCG and Alcoholic Beverages in developed as
well as difficult and underdeveloped markets. A lawyer by
education, he has a keen eye in evaluating the opportunity and
potential of markets and is responsible for expanding the
distribution network of alcoholic products to more than 40
countries across geographies and has successfully handled
International and local level marketing campaigns in many
territories across the world.
Mr. sk sinhaZonal operating officer – salesMr. SK Sinha has been
appointed as Zonal Operating Officer, Sales, at Alcobrew
Distilleries India Pvt Ltd. An Economics graduate from University
of Delhi, Sinha has over 27 years of experience in the liquor
trade, at various organisations. His past stint includes working
with Sab Miller as Sales Head for Western Region; with Kyndal India
as Head of Operations, and with Simbhaoli Sugars Ltd as Head of
Operations and COO, to name a few. He is married to Seema Sinha and
they have a beautiful daughter who is currently completing High
School at DPS, Gurgaon. She is a trained Kathak dancer, with a
Senior Diploma in Kathak.
Mr. RB singhVice President – WorksMr. RB Singh has been
designated as the Vice President – Works, at Alcobrew Distilleries
India Pvt Ltd. Singh is a technical professional with over 30 years
of rich work experience in manufacturing, quality and projects in
the liquor industry. He holds a Masters Degree in Chemistry,
Alcohol Technologist, and has also pursued a course in Malt Whisky
Production from Heriot-Watt University, Edinburgh. His past
experiences include working at senior level positions in various
liquor companies like Radico Khaitan Limited, United Spirits
Limited, Pilkhani Distillery and Chemical Works, to name a few.
Our Marketing Office was inaugurated on October 1, 2016, with a
team of 4 members.
neW BeGinninGS 1 Oct, 2016ChillinG STaTiOn
We have installed 20TR capacity, new chilling plants to chill
our Scotch to six degree Centigrade for better taste and
smoothness. Now, we have the capacity to easily process 1100 cases
in eight hours. Our cold plant requires 28 hours for chilling 600
cases.
Mr. Romesh Pandita completed half Marathon in record time at
Gurgaon, on 11th December, 2016. He has been an inspiration for all
of us.
MaRaThOn11 Dec, 2016
17-18 Dec, 2016
Phase 2
6-7 Jan, 2016
Role Assessment was conducted in three phases – Yet another step
towards people development was taken by Alcobrew. Senior and Middle
– level employees from Alcobrew were sent to an Assessment
Development Centre for two days. Employees took out time from their
busy schedule to attend the two-day programme. Employees from PAN
India location attended the programme, which was conducted in three
phases – 2nd/3rd Dec’16, 17th/17th Dec’16 and 6th/7th Jan’16.
Phase3
Phase 1
ROle aSSeSSMenT 2-3 Dec, 2016
alcobrew.comAlcobrew alcobrew.com Alcobrew
-
THE JOURNEYA part of the whole, unidentified and in
communion;Blissful as ever I was when a part of the great ocean.A
part of the greatness, uninhibited in the boundless;No individual
aims and ambitions, with-out idiosyncrasies was I. Destiny, they
call it, that threw me out of gear, away from the ocean;Just over
the mountains and into the open sky. The originality lost, in the
wilderness of mountains;And from the indivisible one an individual
born I was. Change of state they may say, physically speaking
so;Out of the great and into an individual one born I was. Fighting
against the greatness of mountains cutting through the hazardous
pathsWould make me envy my power and the authority I would command.
Unmindful always about the truth under the influence of ego and ego
alone;Running down the mountains to meet the origin I find a noisy
brook born out of a serene ocean.
Arvind Kaul
6 Benefits of Teamwork in the Workplace
1. Fosters Creativity and Learning2. Blends Complementary
strengths3. Builds trust4. teaches Conflict Resolution skills5.
Promotes a Wider sense of ownership6. encourages healthy
Risk-taking
PRoMotes A WiDeR sense oF oWneRshiPTeam projects encourage
employees to feel proud of their contributions. Tackling obstacles
and creating notable work together makes team members feel
fulfilled. Working toward achieving company goals allows employees
to feel connected to the company. This builds loyalty, leading to a
higher level of job satisfaction among employees.
Teamwork is not just helpful for employees. It benefits the
employer in the long run as well. Employees that connect directly
with their workplace are more likely to stay with the company,
while employees leaving their jobs often cite an unsatisfactory
salary. Another common complaint is that their contributions do not
seem to matter. Teamwork allows people to engage with the company
and add to the bigger picture.
enCouRAges heALthy Risk tAkingEmployees working alone on a
project would probably not want to stick their necks out for an
off-the-wall idea. If the project fails when working solo, that
employee takes the full brunt of the blame. While you may not get
full credit for a successful team project, working with other
people spreads out the responsibility for a failed
assignment.Working as a team allows team members to take more
risks, as they have the support of the entire group to fall back on
in case of failure. Conversely, sharing success as a team is a
bonding experience. Once a team succeeds together, their
brainstorming sessions will produce revolutionary ideas without
hesitation. In many cases, the riskiest idea turns out to be the
best idea. Teamwork allows employees the freedom to think outside
the box.
There may be no “I” in the team, but teamwork can still benefit
employees on a personal level. Do not allow competitive natures to
get in the way of personal growth in the workplace. Instead,
understand how to resolve conflicts and trust teammates to
contribute their best ideas. Learn from your team members and build
on each other’s skills to create more impressive results in the
workplace.
For earlier points please refer to previ-
ous issues
SPReaDinG SMileS
We, at Alcobrew, believe in giving back to society and this
Diwali, we participated in spreading smiles to school children at
Deepshikha.
29 Oct, 2016
I.M. Sharma
Luncheon hosted by our Director Mrs. Veena Pandita and our CMD,
Mr. Romesh Pandita, for our corporate team at their Gurugram
residence – an annual ritual. The event saw our CMD, Mr. Romesh
Pandita, mesmerise the guests with his music while colleagues
turned friends.
lunCh WiTh The ChaiRMan
mam lunch
H O W LO N G D O E S W H I S K Y K E E P O N C E O P E N E D
?How long does whisky keep? In theory, almost forever. Distilled
sprits won’t spoil or make you sick like milk and they won’t turn
to vinegar, like beer and wine.
But, in practice, a bottle of whisky doesn’t last forever (if
only!). Once a whisky is opened, exposure to light, air, and
temperature fluctuations start to change its flavour.
Initially, that can be a good thing. We’ve all had the
experience of open-ing a bottle, tasting it right away, and not
particularly enjoying its contents – but then, coming back a month
later to taste a spirit that feels much more integrated and
cohesive on the palate.
But, what about the long term? Eventually, open bottles of
whisky will start to oxidise, losing some fragrance and flavour.
Some say bottles should be finished within one to two years, while
others say up to five years is allright, as long as you follow
these recommendations:
Limit light. Your whisky collection might be beautiful enough to
display out in the open, but it’ll last longer if you keep it
be-
hind a cabinet door. Many whiskeys are packaged in dark glass
bot-tles for exactly this reason. If your bottle came in a canister
or box, that
could provide another layer of protection.Limit temperature
fluctuations. Room tempera-ture is OK, but try not to go hotter.
Basements,
root cellars, or even the bottom shelf in your pantry can all be
good places to store your whisky (we know, we know – your
collection is anything but bottom shelf ).
Limit oxygen. If you’re trying to keep a bot-tle around for a
long time, consider invest-
ing in a vacuum sealer, the kind used by bars and restaurants to
keep open bottles of wine fresher, longer.
Store bottles upright. Whereas wine should remain in contact
with its cork to prevent it from drying out, stronger spirits
will
actually eat away at the cork, imparting off flavours to the
spirit and potentially ruining the seal.
Lastly, and most importantly, stop saving that half-full bottle
of fancy booze for a special moment! Start making your ev-
eryday more special by drinking that stuff, before it starts to
lose what makes it fancy in the first place.
WeDDinGS
Mr. Arun Singh and Mrs. Divya Singh, who tied the knot on
December 10, 2016. Mr. Rahul Jain and Mrs. Reetu Jain,who got
married on November 23, 2016.
6 Dec, 2016
R.k. Mehta
alcobrew.comAlcobrew alcobrew.com Alcobrew
-
Best
Wis
hes
JanuaryDiganta Das 01st Diganta Kumar Borah 01st
Pyare Lal 01st
Sanjay Ambardar 01st
Sarita Devi 01st
Satendra Panwar 01st
Nikhil Bhardwaj 02nd
Mukesh Singh 03rd
Vikram Singh 05th
Dinesh Kumar 07th
Harish Chadha 15th
Sukhpreet Singh Anand 19th
Ravinder Singh 22nd
Ashish Misra 25th
Prem Shankar Prasad Chaudhary 25th
Dharam Singh Rathore 26th
Alcobrew Distilleries India Private LimitedB 246, Florence
elite, sushant lok Phase-III, sector-57, Gurugram,
Haryana-122002
Email: [email protected]:- Vill : Behra, Distt:
sAs Nagar (Mohali), Derabassi 140507, Punjab
Regd. Office:- C-423, sarita Vihar, New Delhi-110076
New JoineesJitendra Kumar 12-Oct-16Yogesh Chandra Pandey
12-Oct-16Yogesh Kumar Kohli 17-Oct-16Vikram Singh Rana
24-Oct-16Diganta Das 24-Oct-16Rajesh Kumar Mehta 27-Oct-16
FebruaryPramod Kumar Sharma 02nd
Amit Das 05th
Krashan Murari 05th
Sandeep Pandita 06th
Amresh Kumar 08th
Subhash Rai 13th
Shatrugan Kamat 15th
Inder Mohan Sharma 24th
HAPPY
Bhupen Barman 01st
Avnish Kumar Shukla 02nd
Rakesh Ranjan 03rd
Manoj Kumar Goyal 07th
Moumita Bhattacharyya 11th
Lokendra Veer Sharma 15th
Vikas Rana 15th
Vinay Kumar Bhagat 16th
Ankur Malik 20th
Nitin Kumar 23rd
Rajesh Sharma 28th
March
Vidhi Sinha D/O – Mr. S.K. SinhaSchool – DPS GurgaonClass –
10th
Year – 2015-2016Result – 10 CGPAAchievement – Completed Senior
Diploma in Kathak
Raj Bahadur Singh 2-Nov-16Arun Singh 21-Nov-16Nikhil Khurana
1-Dec-16Samir Nandakishor Rankale 1-Dec-16Ravindranath Thoyyeti
23-Dec-16Vivek Kumar 11-Jan-17
HAPPY
Prepa
red &
Edite
d by M
r. San
jay Am
barda
r
Alcobrew alcobrew.com