MCN 2012 Horizon Report Preview

NMC Horizon Report >2012 Museum Edition

MCN 2012

Photo credit: http://www.flickr.com/photos/usnationalarchives/4272427598/

Acknowledgements

The Horizon Report >2012 Museum Edition is a publication of the

New Media Consortium.

49 Members

www.midea.nmc.org

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NMC Horizon Report >

2012 Museum Edition

Minigrants for Texas Members

200420052006200720082009201020112012

27 Editions / 37 Translations

Higher Education K12 Education

Museums Australia/New Zealand

Latin America/Brazil Singapore/Asia

UK/Central EuropeAfrica

A Global Audience

NMC Horizon Report>2012 Museum

Edition

http://museum.wiki.nmc.org/

Board WorkReview Press Clippings

RQ1: Discuss Topics

RQ2: Add New Topics

RQ3: Identify Key Trends

RQ4: Identify Critical Challenges

First Round Voting

Second Round Voting

3D Printing3D VideoAlternative LicensingAugmented RealityCloud ComputingCollaborative EnvironmentsCollective IntelligenceCrowd FundingDigital IdentityElectronic PublishingGame-Based LearningGeolocationInformation VisualizationInternet of ThingsLearning AnalyticsLocation-Based Services Massively Open Online CoursesMobile AppsNatural User InterfacesNext Generation BatteriesOpen BadgesOpen ContentPersonal Learning EnvironmentsSemantic ApplicationsSocial MediaStatistical Machine TranslationSuper Rich Online RepositoriesSyndication ToolsTablet ComputingTelepresenceTime-Based Media ConservationVirtual AssistantsVirtual WorldsWireless Power

2012 Shortlist Time-to-Adoption Horizon: One Year

or Less • Electronic Publishing• Mobile Apps • Social Media • Tablet Computing

Time-to-Adoption Horizon: Two to Three Years

• 3D Printing • Augmented Reality • Game-Based Learning• Open Content and Alternative

Licensing

Time-to-Adoption Horizon: Four to Five Years

• The Internet of Things • Natural User Interfaces• Super-Rich Online Repositories

• Wearable Technology

The Technologies That Didn’t Make the Cut

Alex’s Pick3D Printing

Holly’s PickSuper-Rich Online Repositories

2010 • Mobile Apps &

Social Media• Augmented

Reality & Location Based Services

• Gesture Based Computers & The Semantic Web

2011 • Mobile Apps &

Tablets• Augmented

Reality & Location Based Computing

• Digital Preservation & Smart Objects

2012 • Mobile Apps

& Social Media• Augmented

Reality & Open Content/Alternative Licensing

• Internet of Things & Natural User Interfaces

ONE YEAR OR LESS:

Mobile Apps

Denver Art Museum – DAM Scouthttps://itunes.apple.com/us/app/dam-scout/id440280859?mt=8

Guggenheim Museum –Maurizio Cattelan: Allhttp://www.guggenheim.org/new-york/exhibitions/past/exhibit/3961/2

MoMA – Art Lab http://www.youtube.com/watch?v=FM4P42ChR2o

ONE YEAR OR LESS:

Social Media

ARTCLIX – High Museum of Arthttps://itunes.apple.com/us/app/artclix/id455839525?mt=8

Participatory Museum of Denmark http://openglam.org/2012/10/23/the-participatory-museum-of-denmark/

MFA Bostonhttp://www.mfa.org/explore/mfa-social-media

TWO TO THREE YEARS:

Augmented Reality

LACMA Project-O-Rator by Will Pappenheimerhttp://www.getty.edu/art/exhibitions/north_pavilion/cabinet/index.html

Museum of London – StreetMuseum http://www.museumoflondon.org.uk/Resources/app/you-are-here-app/home.html

Getty Museum – Augsburg Display Cabinethttp://www.getty.edu/art/exhibitions/north_pavilion/ar/index.html

TWO TO THREE YEARS:Open

Content/Alternative

Licensing

Galleries, Archives, Libraries, and Museumshttp://outreach.wikimedia.org/wiki/GLAM

Google Art Projectwww.googleartproject.com

FOUR TO FIVE YEARS:

Natural UserInterfaces

Vancouver Aquarium - Interactive Multi-Touch Tablehttp://ideum.com/blog/2011/01/field-study-on-multitouch-tables-at-vancouver-aquarium/

FOUR TO FIVE YEARS:

Internet of Things

COSM- Where the Internet of Things is Being Builthttps://cosm.com/

The Brighton Fishing Museumhttp://www.brightonfishingmuseum.org.uk/museum.html

KEY TRENDS

•The abundance of resources and relationships made easily accessible via the Internet is increasingly challenging us to revisit our roles as educators.

•Collection-related rich media are becoming increasingly valuable assets in digital interpretation

•Cross-institution collaboration is growing as an important way to share resources.

•Digitization and cataloguing projects continue to require a significant share of museum resources

•Expectations for civic and social engagement are profoundly changing museums' scope, reach, and relationships.

•Increasingly, visitors and staff expect a seamless experience across devices.

•Many of the trends and technologies listed separately are interdependent, and thisconvergence' is only going to continue and increase.

•More and more, people expect to be able to work, learn, study, and connect with their social networks wherever and whenever they want to.

SIGNIFICANT CHALLENGES

•Boards of Trustees and executive management too often do not recognize the importance of technology in generating financial or mission return on investment.

•A comprehensive digital strategy has become a critically important part of planning for longterm institutional sustainability.

•Content production has failed to keep up with technology in an era when audiences expect to consume information whenever and wherever they want.

•Funding for technology projects, even those for interpretation and exhibition, continues to fall outside core operational budgets.

•Greater understanding is needed of the relationships, differences, and synergies between technology that is intended to be used within the museum and public-facing technology such as websites, social media, and mobile apps.

•Museum educators do not have the training, resources or support to address the technological opportunities and challenges they face.

Next Steps

Photo credit http://flickr.com/photos/mybigtrip/74665861/

We need your help!

Open content / alternative licensing – WHAT?

[email protected]

Send us your great projects!hhttp://www.nmc.org/news/submit-your-projects-horizon-report-2012-museum-edition

Short list and previewhttp://www.nmc.org/publications/2012-horizon-report-museum

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Jump In!

cc licensed flickr photo by Marina Cast.: http://flickr.com/photos/marinacast/3878053449/

Find the Report at http://www.nmc.org/publications/2012-horizon-report-museum

Thank You!Alex Freeman,

Associate Director, MIDEA@MarcusInstitute

[email protected]

Holly Witchey,Editor & CO P.I.

Horizon Report > Museum [email protected]