Mcl Bentonite - Presentation

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MCL BENTONITE LTD STIwww.mclbentonite.com

ADDRESSDolunay Mah, Sahil Cad, Seyitoğlu Sok, No: 6/B Fatsa 52400 Turkey [email protected]

PHONE00 90 452 400 19 39

http://www.mclbentonite.com

mailto:[email protected]

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Albert Einstein

Learn from yesterday, live for today, hope for tomorrow. The

important thing is not to stop questioning

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Experience is a thing you can’t get for nothing.

Oscar Wilde

Letter from us

In the light of our 15 years experience in bentonite mining and cat litter production, we have made a decision to create the best cat litter brand ever. While using this ambitious sentence, we did not give priority to issues such as only product and packaging quality. We have identified the most sensitive issues that we consider to be more important, such as being friends before becoming a customer, empathy before making a sale, and providing customer satisfaction at every stage and under all conditions as the first article of our constitution. We didn’t just write it on paper, we believed it with all our hearts. What could have been more natural than having our own brand after 15 years of experience and being a bit pretentious?

�4Company Overview

Opportunities don't happen. You create them

MCL is leading marketing company for supply of white bentonite and grey sodium bentonite cat litter from Turkey. We created MCL, because we decided to use our experience to grove together and to prove that you must share to win and win to share..

Mission and Vision

Our Mission

To create sales channels that are innovative, open to new ideas and developments, working customer-oriented and creating quality control system at every stage in order to fulfill customer d e m a n d s p e r f e c t l y, t a k i n g i n t o consideration the most sensitive details from the point of production to the final delivery.

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Our Vision

To use our resources effectively, to provide high quality and sustainable production with minimum cost, to be a company that is open to innovations and developments, that prioritizes customer satisfaction and contributes to the national economy.

Mission and Vision �6

�7History

21/3/2019

18/4/2019

31/6/2019

“Two things define you: your patience when you have nothing and your attitude when you have

everything.”

Creation of the company:

Dreams come true

First Orders From Customers

We are becoming a bigger family

New office

10/8/2019Time For New Investment

Company Expansion

We exhibited at PFA Shangai 2019

First Exhibition 20/8/2019

History �8

What We Do

01 02 03PRODUCTION&MARKETING CONSULTANCY LOGISTICS

Purchase bulk cat litter in big bag from producers,

packaging in our factory and marketing in all over the

World

To share our know-how for building cat litter factory and

cat litter market

To use our experience in logistics for different

companies to prove them better logistics

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Approach TASK

+20% +30% +10%

PLANNING CONSULTING RESEARCH

Plan Plan

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+10% +10% +20%

DESIGN DEVELOPMENT MARKETING

Plan Plan

100%RESULT

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Business Goals & Objectives

Main Objectives

QUALITY CONTROL

SATISFIED CUSTOMER

PRODUCT INNOVATION

MARKETING LEADERSHIP

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Marketing Research

MarketingResearch

Identify Trends

Price Analysis

Target Market Analysis

Competitive Analysis

Location Analysis Report

Market Research/Analysis Reports

Marketing Plans

SWOT AnalysisReport

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Environmental Responsibility

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BENTONITE; NATURAL PERFECTION FROM NATURAL MIRACLE

Environmental Responsibility �15

plastic wastes and all other wastes are

collected weekly and sent to

recycling system

100% NATURALLOW FOOTPRINT WASTE MANAGEMENT

We don’t use any additive or

chemical during production of our

cat litter.

We use only LNG ( Natural Liquid

Gas) for production

Environmental Responsibility �16

In mining production, we do production with min equipment according to environmental protection laws without any harm to the environment and leaving no waste. In case the trees are cut in the area where the permits are obtained, saplings are planted twice the number of trees cut after the mine production is finished. And the mine area is abandoned after rehabilitation.

BURAK FELEKGeneral Manager

Ownership & Management

B.Serkan CekverProduction Manager/Mine Engineer

C.İlhan DurmuşExport Manager/Industrial Engineer

Experience: 15 years Experience: 21 years Experience: 6 years

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D.Kağan ÖndinChief Export and Logistics

Our Team

Ayten YılmazChief Of Accounting Dept.

Hamit KarpuzAccountant

SHARE HOLDERS

45%

BURAK FELEK B.SERKAN ÇEKVER

C.İLHAN DURMUŞ

Plan Plan

�19Our Team

45% 10%

Our Brand-CATMANIA �20

�21Our Brand-CATMANIA

�22Our Brand-CAT’S WAY

Reference Brands

Customer for white cat litter and grey sodium bentonite cat litter Volume 20 containers per month / Germany

Description:

Brand: Golden Grey

Brand: Soft Cat

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Brand: Cat Clean

Description:

Customer for white cat litter and grey sodium bentonite cat litter Volume 3 containers per month / Israel

Brand: My PetDescription:

Customer for white cat litter and grey sodium bentonite cat litter Volume 6 containers per month / China

Description: Brand: Bulmek

Customer for white cat litter and grey sodium bentonite cat litter Volume 1 containers per month / Sweden,France

Brand: Husse

Description:

Customer for white cat litter and grey sodium bentonite cat litter Volume 1 containers per month / Bulgaria

Description:

Reference Brands


Description:

Brand: Isra PET

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Brand: Neutro Cat

Description:

Customer for white cat litter and grey sodium bentonite cat litter Volume 5 containers per month / China

Brand: HAUSEN

Description:


Description:

Brand: PB SHAI

Customer for white cat litter and grey sodium bentonite cat litter Volume 5 containers per month / Spain

Description:

Brand: Tiendanimale

Customer for white cat litter and grey sodium bentonite cat litter Volume 5 containers per month / Sweden, Israel

Description:

Brand: Laurent

Reference Brands

Customer for white cat litter and grey sodium bentonite cat litter Volume 8 containers per month / Japan

Description:

Brand: Hojun

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Customer for white cat litter and grey sodium bentonite cat litter Volume 2 containers per month / Indonesia

Brand: Pet&Play

Description:

SALES Targets

2020 2021 2022

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8.500 TON

14000 TON

20000 TON

5000 TON

7500 TON

10000 TON

PACKED

BIGBAG (Container)

PACKED PACKED

BIGBAG (Container) BIGBAG (Container)

SALES Targets

2020 2021 2022

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20.000 TON

25000 TON

30000 TON

BIGBAG (BULK VESSEL) BIGBAG (BULK VESSEL) BIGBAG (BULK VESSEL)

SALES Targets �28

Bulk Cat Litter 2019 2020 2021 2022 2023 Total

Sales Price €90,00 tonnage 3.000 5.000 7.500 10.000 15.000

€30,00 turn over €270.000 €450.000 €675.000 €900.000 €1.350.000

Packed Cat Litter

Sales Price €160,00 tonnage 2.000 8.500 14.000 20.000 25.000

€50,00 turn over €320.000 €1.360.000 €2.240.000 €3.200.000 €4.000.000

Total Sales 5.000 13.500 21.500 30.000 40.000 110.000

Total Turn Over €590.000 €1.810.000 €2.915.000 €4.100.000 €5.350.000 €14.765.000

Regional Presence �29

Israel

3000 ton

Germany

10000 ton

China

2500 ton

Indonesia1000 ton

Japan

1500 ton

S.Korea

750 ton

France

20000 ton

Bulgaria

1000 ton

400 ton

Investment Unit Project Part Deadline

Land 1 5000m2 30.09.2019

Stell Construction 1 2500m2 31.12.2019

Automatic Packaging Line 2 12 bags/minute ( 8 Lt PE) 30.11.2019

Manuel Packaging Line 1 8 box /minute ( 4,5 Lt Box) 30.11.2019

Forklif, Strech Film 1/1 30.11.2019

Investment Plan �30



Thank you

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Mcl Bentonite - Presentation

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