McKinzie Kandel - Leveraging LinkedIn for Good

Leveraging LinkedIn for Good

Social Media for Nonprofits ConferenceChicago

September 19, 2012

5 Tips• Build your brand (Profile page)

• Grow your community (Company pages)

• Find talent for free – Volunteers & Board (Advanced search)

• Share knowledge and insights (LinkedIn Today, Groups)

• Fill the structural hole (InMaps)

LinkedIn’s mission

Connect the world’s professionals to make them more productive and successful

Connect Talent with Opportunity

Connect the talent and passion of professionals

with opportunities to use their skills to make a positive impact on the world

LinkedIn for Good’s Mission

Did you know…..

• 78% of professionals would like to join a nonprofit board*

• 70% of LinkedIn members agree that it is really important for volunteer opportunities to match their skills and interest**

• 75% of LinkedIn members would be open to virtual volunteering opportunities that use their specific skills and talents**

•

THEY ARE JUST WAITING TO BE FOUND ON LINKEDIN

Sources: *Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research**2011 LinkedIn Volunteer Survey

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Challenge: Expand the Board with specific skill sets

Solution: LinkedIn Jobs Network drives posts virally to the right candidates 26 qualified applicants in 30 days Filled 2 Board seats with senior executives in Operations and Marketing

“With LinkedIn, we made more connections with local leaders in 2 weeks than what has taken years of relationship-building in the past. LinkedIn is our lifeline to the business community.” – Johanna Dalton, Executive Director, Goldie’s Place

“With LinkedIn, we made more connections with local leaders in 2 weeks than what has taken years of relationship-building in the past. LinkedIn is our lifeline to the business community.” – Johanna Dalton, Executive Director, Goldie’s Place

Are Nonprofits on LinkedIn?

• There are approx. 4M nonprofit professionals

• From over 130K nonprofit organizations

• Representing 205 countries

• Approx 9% of LinkedIn 1M groups are created by nonprofits

Build Your Brand

• Share the causes you care about

• Encourage your board members/donors/

volunteers and employees to add the field to their profile

Use the network to build your brand

Adding the Volunteer/Causes Fieldhttp://www.linkedin.com/profile/edit-volunteering-combined

Grow your community

Create a presence on Company Pages

Send and track updates to your followers

Leverage “Products and Services” section for recommendations

Find (free) talent for free

Find (free) Talent

Magic of Advanced Search

Share knowledge and insights

Thought Leadership through LinkedIn Groups

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Be the connector

4,000,000 4,000,000

Why connections matter

110,000110,000

6456451st Degree

2nd Degree

3rd Degree

Redundant connections

Be the Broker in the Structural Hole

InMap (http://inmaps.linkedinlabs.com/)

Recap of 5 Tips1. Add the Volunteer/Causes field to your profile

(Brand)

2. Tell your story on Company pages (Community)

3. Find a skilled volunteer or board member (Talent)

4. Participate in a Group and take advantage of LinkedIn Today (Knowledge and Insights)

5. Invest in the network that we have benefited from (Connect)