Ad Re-design Project By Maryn Howard Original Ad
mchoward_Proj._02_Print_and_Banner_Ads_howard_ads_final
Mar 28, 2016
By Maryn Howard Original Ad Audience: Children and adults wanting to better develop their vocal skills. Information on Original Ad: Vocal Development Learn to Sing! Joyce McWilliams Vocalist and actress Improve your voice and speech Ongoing classes Singers and Actors! Children, Teens and Adults Call 805-640-0419 Adults, Seniors, and Teens 6wks - $60.00 Children 6-12 yrs 6 wks $30.00 Home visits Purpose of the ad: To promote the use of singing and speech classes.
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Ad Re-design Project
By Maryn Howard
Original Ad
About the teacher/services: This ad is for “vocal development” classes offered by Joyce McWilliams. There is no website listed on the ad, but according to the website for the Santa Barbara Music Club (http://www.sbmusicclub.org), where Joyce McWilliams is listed as a performer from 2007-2008, she is a soprano who has appeared in a number of performances herself. She is also a member of the National Association of Teachers and Singers. She teaches out of her home studio, as well as going to your home.
Purpose of the ad: To promote the use of singing and speech classes.
Audience: Children and adults wanting to better develop their vocal skills.
Information on Original Ad: Vocal Development Learn to Sing! Joyce McWilliams Vocalist and actress Improve your voice and speech Ongoing classes Singers and Actors! Children, Teens and Adults Call 805-640-0419 Adults, Seniors, and Teens 6wks - $60.00 Children 6-12 yrs 6 wks $30.00 Home visits
Descriptive Words About the Services: Classes Singers Actors Children Teens Adults Seniors
Fonts (16pt and 12pt) AgnesAgens
Arno ProArno Pro
Chaparral ProChaparral Pro
Letter Gothic StdLetter Gothic Std
NiteClubNite Club
CalibriCalibri
Courier NewCourier New
Nathan Semi ExpandetNathan Semi Expandet
Bell Gothic StdBell Gothic Std
Final ChoicesI chose Chaparral Pro and for my fonts. The first one I chose because it is an easy to read serif font that is formal, but not overly so. The second font is to be used in a limited manner. It is more playful than the first font, but still easy to read. I feel that they work together to convey both the seriousness of taking vocal classes and also the fun that happens along the way.
Vocal Development
Joyce McWilliamsVocalist and Actress
Improve your voice and speech
Ongoing ClassesHome Visits
Call 805-640-0419
Singers and Actors!
Children, Teens, and Adults
Adults, Seniors, and Teens6 wks - $60.00
Children 6-12 yrs6 wks - $30.00
russotti
Text Box
Good start. Choose only one stylized font and usually a san serif works as a send for copy. Two stylized fonts tend to fight each other for attention. Your font size changes are good. I can see from your TNs that this is grid based. The checkerboard look keeps elements separate. Ad needs unity. Black boxes and photo create separate units. Think about bring all this together as one unified piece.
Learn to Sing!
Joyce McWilliamsVocalist and Actress
Improve your voice and speech
Home VisitsOngoing Classes
Singers and Actors!
Adults, Seniors, and Teens6 wks - $60.00
Children 6-12 yrs6 wks - $30.00
Call 805-640-0419
russotti
Text Box
Better unity, although avoid using centered layouts which oftenare boring. Use a grid to help place type.
Learn to Sing!
Improve your voice and speechCall 805-640-0419
Singers and Actors!
Children, Teens, and Adults
Adults, Seniors, and Teens 6 wks - $60.00Children 6-12 yrs 6 wks - $30.00
Vocalist and ActressOngoing classesHome Visits
russotti
Text Box
recheck size for banner. should only be 1" high. Experiment using non-centered layouts.
Thumbnails
russotti
Text Box
This grid layout is good. You need to rearrange some type to
Thumbnails