mchdonals project of BCRW by A.A.F

• Our presentation is dedicated to our Parents & to our respected Teachers.

• Who give us faith and confidence for standing over here...

WELCOME TO THE WORLD OF McDonald’s

History of McDonald’s

The McDonald's company begin in

1948 as a barbecue restaurant

operated by Richard and Maurice

McDonald. Richard and Maurice

McDonald’s

Opened the first franchise and head quarter

of McDonald’s is situated in Brook US in

1955

Ray

Kroc

Mcdonalds first name is AIRDROME in 1937

Introduction of McDonald’s

In 1960s Mcdonalds first success was in large part due to skill full

marketing and flexible response to the customers demand .

In 1968 Mcdonalds have 1000 resturants and have 11 million

customers.

In 1973 Mcdonalds achieve 1st

tender from the microsoft company

to provide lunch for their staff members.

The McDonald's is the world’s largest chain of hamburger fast

food restaurants and in 119 countries across 35000+ outlets.

McDonald’s

Vision Statement:

Mcdonalds vision is to make every customer

smile.

MISSION STATEMENT

World’s best Quick Service Outstanding Quality Make new Customers

Introduction of Clown

McDonald's first restaurant

opened its door to the people

of Pakistan in September 1998

in Lahore.

McDonald’s in Pakistan

There are now 27 restaurants

in 8 major cities of Pakistan.

Competitors of

McDonald’s

These are competitors of McDonald’s

Communication

• Internal communication

McDonald's has an internal communications team that deals with communications to all of our staff, and stakeholders. A number of different communication channels are used such as the intranet and weekly newsletters for staff to stay connected.

Communication

A number of different advertising campaigns throughout the year to ensure our customers are aware of the great products.

Department of McDonald's

Administrative

Production

Purchase

Marketing

Complaint

McDonald’s Objective

Corporate objectives: To serve food in Friendly environmentTo provide Good returns to its share holders

Long term objectives:Mcdonalds is committed to maintain and developing the best food in quick service.

Thank’u…..

Furqan Aziz Mirza

Hierarcy Chart

Local Market Size

In local market McDonalds is operating in these cities:

Karachi

Hyderabad

Faisalabad

Lahore

Rawalpindi

Islamabad

Gujranwala

Sialkot

SWOT AnalysisStrength : Strong brand name and Reputation.

sales increases 13.3% in 2013. strong and wide communication channel in the market.

Weaknesses

• Narrow products line.

• Mcdonalds brand association as Junk Foods.

Opportunities:

• Opportunity to enlarge market the consumers who

• Care about health issue slightly changing

• Market brand image about Mcdonalds.

Threat

• Change in taste of consumer Public attack about obesity.

• Low numbers of branches.

• Changing in customer style.

Mc -Strategies

International Growth

Forward Integration

-Distribution through Franchisees

Backward Integration

Market penetration & Development

- McDelivery

New Product Development

Bosten Consulting Group

SKILLS

At McDonalds educated young individuals are trained at operational as well as international level

Bench marks are set for individuals to meet on a periodic basis

Team work which is the key to success in this business

• McDonald's Pakistan has already contributed

directly & indirectly Rs. 95 crore as revenue to

the Center and the State towards Sales Tax,

House tax and Income Tax in the last seven

years. By 2009 this amount shall see an

increase of more than 30 per cent per annum.

Contribution to Economic Growth

Adnan Aslam

MCDONALD’s ENVIROMENT

Political Environment

EconomicalEnvironment

Social Environment

Technological Environment

Market Mix

• 4 P,s

• Product

• Place

• Price

• Promotion

Product of McDonald’s

McDonald's sells burgers, various types of chicken sandwiches and products French fries, soft drinks, ice cream, breakfast items, wraps etc.

• Product Development

– Successes:

Fries, Happy Meal, Big Mac, Egg Mc-Muffin.

– Failures:

McPizza, Fajita, Carrot Sticks..

Past Mc Product Strategies

Our Products

Veg- Menu Beverages

Non- Veg Menu Frozen Desserts

Check our Meals

Mc-Shakes

McShakes™

Nutrition at glance

Type

(Quantity)

Ser

vin

g

size

in

gm

s

Pro

tein

in

gm

s /

ser

ve

Cal

orie

s

in

kCa

l /

ser

ve

Pro

tein

%

Car

b.

in

gm

s /

ser

ve

Fat

in

gm

s /

ser

ve

Car

b%

Fat

%

Chocolate

(S/M/L)

275

400

500

7

10

13

52

75

94

7

10

13

298

433

541

3

3

3

19

19

19

3

3

3

Strawberry

(S/M/L)

275

400

500

7

10

12

46

67

84

7

10

12

270

393

491

2

2

2

17

17

17

2

2

2

Non- Veg Menu

Chicken Mc-Curry

Chicken Maharaja Mac

McChicken

Mc-Fish

Chicken Mexican Wrap

Chicken Mc-cill

Mc Fish

Filet-O-Fish™

Fried, breaded fillet of fish, with a half slice of

processed cheddar cheese, special tartar sauce

served between steamed buns.

Nutrition at glance

Serving size

in gms

Protein

in gms / serve

Carb.

in gms / serve

Fat

in gms / serve

145 13 49 23

Calories

in kCal / serveProtein% Carb% Fat %

462 9 34 16

Mc-Chicken

Nutrition at glance

Serving size

in gms

Protein

in gms / serve

Carb.

in gms / serve

Fat

in gms / serve

172 17 48 23

Calories

in kCal / serveProtein% Carb% Fat %

470 10 28 14

McChicken™

Specially seasoned, breaded & fried chicken

patty, with lettuce, veg. mayonnaise and toasted

sesame seed bun.

Chicken Mc-GrillChicken McGrill™

Grilled chicken patty flavoured with mint

mayonnaise, and dressed with fresh onions and

tomatoes in a toasted bun.

Nutrition at glance

Serving size

in gms

Protein

in gms / serve

Carb.

in gms / serve

Fat

in gms / serve

140 16 35 12

Calories

in kCal / serveProtein% Carb% Fat %

309 11 25 8

McVeggie™

McAloo Tikki™

Paneer Salsa Wrap

Crispy Chinese

Veg McCurry Pan™

Pizza McPuff™

Veg Menu

Pizza Mc-PuffVeg McCurry Pan™

[Brocolli ‘n’ Mushroom]

A rich Béchamel eggless sauce mixed with exotic

vegetables like broccoli, baby corn, mushrooms,

red capsicum and freshly baked on rectangular

spiced bread with a cheese topping.

Nutrition at glance

Serving size

in gms

Protein

in gms / serve

Carb.

in gms / serve

Fat

in gms / serve

190 18 48 11

Calories

in kCal / serveProtein% Carb% Fat %

365 10 25 6

Mc-coffees

Cold Coffee

Ice Tea

Soft Drinks

Mc Shakess

Hot serves

Place

McDonald's first restaurant opened its door to the people of Pakistan in

September 1998 in Lahore.

There are now 27 restaurants in 8 major cities of Pakistan.

Physical Evidence

Cleanness, speed, Quality and

transparency of process is biggest

evidence.

Pepole

• In order to motivate there employees they give

them stars as per their performance.

• Delivery Crew Member carries basic operation

of a restaurant. Ensures customer satisfaction at

the restaurants.

• Each outlet is headed by a Restaurant Manager .

He is responsible for the daily operation and

customer interaction.

Price

• Mcdonalds has a unique pricing strategy that falls slowly on their many product line

• “Where there is a range of product or services the pricing reflect the benefit of parts of the range”

Promotion

• There are three main objective of advertizing for Mcdonald

> Make people aware of an item feel positive about it and remember it .

> The right message has to be communicated .

> The Right Audience through the Right Media .

Thanks for YourAttention

Have a Nice day