McGraw-Hill/Irwin © 2008 The McGraw-Hill Companies, All Rights Reserved Chapter 16 Integrating Wireless Technology in business.

McGraw-Hill/Irwin © 2008 The McGraw-Hill Companies, All Rights Reserved

Chapter 16Chapter 16

Integrating Wireless Integrating Wireless Technology in businessTechnology in business

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Learning Outcomes

16.1 Explain how a wireless device helps an organization conduct business anytime, anywhere, anyplace

16.2 Describe RFID and how it can be used to help make a supply chain more effective

16.3 List and discuss the key factors inspiring the growth of wireless technologies

16.4 Describe the business benefits associated with enterprise mobility

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Wireless Fidelity (wi-fi)

• Wireless fidelity (wi-fi) – a means of linking computers using infrared or radio signals

• Common examples of wireless devices include:– Cellular phones and pagers– Global positioning systems (GPS)– Cordless computer peripherals– Home-entertainment-system control boxes– Two-way radios– Satellite television

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Wireless Fidelity (wi-fi)

• Disruptive wireless technologies– WiMax wireless broadband– Radio frequency identification tags (RFID)– Micro hard drives– Apple’s G5 and AMD’s Athlon 64 processors

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Business Drivers for Wireless Technologies

• Mobile and wireless are often used synonymously, but actually denote two different technologies– Mobile technology - means the technology can

travel with the user, but it is not necessarily in real-time

– Wireless technology - gives users a live (Internet) connection via satellite or radio transmitters

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Business Drivers for Wireless Technologies

• Drivers of wireless technology growth include:– Universal access to information and applications – The automation of business processes– User convenience, timeliness, and ability to

conduct business 24x7

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Advantages of Enterprise Mobility

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Business Drivers for Wireless Technologies

• Wireless devices changing business include:– Wireless local area network (wLAN)– Cellular phones and pagers– Cordless computer peripherals– Satellite television– WiMax wireless broadband– Security sensor

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Bluetooth

• Bluetooth – an omnidirectional wireless technology that provides limited-range voice and data transmission over the unlicensed 2.4-GHz frequency band, allowing connections with a wide variety of fixed and portable devices that normally would have to be cabled together

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Radio Frequency Identification (RFID)

• Radio frequency identification (RFID) - use active or passive tags in the form of chips or smart labels that can store unique identifiers and relay this information to electronic readers

• RFID tag - contains a microchip and an antenna, and typically work by transmitting a serial number via radio waves to an electronic reader, which confirms the identity of a person or object bearing the tag

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Radio Frequency Identification (RFID)

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RFID

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Satellite

• Microware transmitter – commonly used to transmit network signals over great distances

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Global Positioning System

• Global positioning system (GPS) – a device that determines current latitude, longitude, speed, and direction of movement– Market for GPS services is at $5 billion with

expectations for the demand to double over the next five years

• Geographic information system (GIS) – designed to work with information that can be shown on a map

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The Future of Wireless

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CHAPTER SIXTEENOpening Case Study Questions

1. Why would eBay want to explore the wireless market for new opportunities?

2. With the emergence of mobile technologies, why would eBay be concerned with the lack of compatibility between wireless applications?

3. If eBay chose not to embrace wireless technologies would it be at a disadvantage? Explain your answer

4. How can a wireless device add value for eBay customers?

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CHAPTER SIXTEEN CASEUPS versus FedEx: Head-to-Head on Wireless

• Federal Express and United Parcel Service are always seeking a competitive edge over one another

• Their approaches to deploying wireless technologies over the past 15 years have been markedly different

– FedEx leads the way with cutting-edge applications– UPS is slower and more deliberate

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Chapter Sixteen Case Questions

1. Explain the fundamentals of wireless fidelity

2. Describe the differences between UPS and FedEx’s use of wi-fi

3. Identify two types of wireless business opportunities the companies could use to gain a competitive advantage

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Chapter Sixteen Case Questions

4. Describe how RFID could help the companies deal with potential security issues

5. Develop a Bluetooth, GPS, or satellite product that the parcel delivery business could use to improve efficiencies

McGraw-Hill/Irwin © 2008 The McGraw-Hill Companies, All Rights Reserved

BUSINESS DRIVEN TECHNOLOGY

UNIT FOUR CLOSING

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UNIT CLOSING CASE ONEImproving Highway safety Through Collaboration

1. How are collaboration tools helping to save lives in Texas?

2. How could a police department use groupware to help with collaboration on accident reports?

3. Describe how a police department could use workflow systems to help with accident reports and health-care-related issues

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UNIT CLOSING CASE ONEImproving Highway safety Through Collaboration

4. What would be the impact on lives if a state fails to implement collaboration tools to help track and analyze highway accidents?

5. How could police departments use wireless technologies to operate more efficiently and effectively?

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UNIT CLOSING CASE TWOAmazon – Not Your Average Bookstore

1. How has Amazon used technology to revamp the book-selling industry?

2. Is Amazon using disruptive or sustaining technology to run its business?

3. What is Amazon’s e-business model?

4. How is Amazon using collaboration to improve its business?

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UNIT CLOSING CASE TWOAmazon – Not Your Average Bookstore

5. What are some of the business challenges facing Amazon?

6. How can Amazon use wireless technology to improve its business?