McGraw-Hill © 2008 The McGraw-Hill Companies, Inc. All rights reserved. Core Concepts in Fashion by Laura Portolese Dias Historical Perspective Chapter.

McGraw-HillMcGraw-Hill © 2008 The McGraw-Hill Companies, Inc. All rights reserved.© 2008 The McGraw-Hill Companies, Inc. All rights reserved.

Core Concepts in Fashion by Laura Portolese DiasCore Concepts in Fashion by Laura Portolese Dias

Historical Perspectiv

eChapter Four

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Chapter FourHistoric Perspective

The 1900’s-1914– Industrialization had a big impact on

fashion Clothing could be produced quicker due to new

machines– Views on women and their place in society– Clothing marked the status– Details such as lace and embroidery were

popular– Fashion Magazines started guiding public

taste

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The 1900’s-1914, famous fashion designers– Jacques Doucet– Charles Frederick Worth

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1914-1919– World War I

Many men fought in the war More practical work clothing needed for women After this era, women did not want to go back to

uncomfortable clothing (such as corsets)

– Social Events no longer a priority Women took care of men injured during the war

when not working

– Women’s right to vote– Sportswear became more popular

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1914-1919, famous fashion designers– Paul Poiret– Romain de Tirtoff (Erte)

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1920’s– Called “The Roaring 20’s, due to the end

of the war– Economic Prosperity– Focus on youth– Women continued to celebrate new

found freedom

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1920’s Fashion Designers– Jeanne Lanvin– Madeline Vionnet

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1930’s– Stock market crash of 1929-free feeling

of 1920’s came to a halt– Film had an influence on fashion– Licensing

Allowing the use of a name on other products

– Zoot suit as an example of trickle up fashion

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1930’s Fashion Designers– Cristobal Balenciaga– Elsa Schiaparelli– CoCo Chanel

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1940’s– World War II brought restrictions on

fabric usage Law, called L-85, restricted the use of fabric

due to war

– “New Look” as a result of L-85-used less fabric for full skirts

– Use of separates

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1940’s Fashion Designers– Christian Dior– Gres– Claire McCardell

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1950’s– Rebellion of Youth– Rock and roll– Television– View on children’s place– Glamour figures, such as Marilyn Monroe

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1950’s Fashion Designers– Hubert de Givenchy– Pierre Cardin– Bill Blass

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1960’s– Youthquake– Mod look, beatnik look and hippie looks

prevalent– Mixing and matching of clothing– Twiggy’s look

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1960’s Fashion Designers– Mary Quant– Yves Saint Laurent– Valentino

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1970’s– Youth Rebellion (as in the 1960’s)– Punk and Disco looks– Difficult economic times

Resulted in less couture and designer clothing sales

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1970’s Fashion Designers– Giorgio Armani– Stephen Burrows– Betsy Johnson

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1980’s– Excess (greed and money)– Fashion showed backlash for looks of

60’s and 70’s– Women entering the workforce– Yuppies

Term was first coined

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1980’s Fashion Designers– Donna Karan– Issey Miyake– Hugo Boss– Yohji Yamamoto

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1990’s– Rejection of greed in 1980’s– Casual style dressing-even for work-

became popular– Grunge look– Rap and Hip Hop influenced fashion

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1990’s Fashion Designers– Dolce and Gabbana– Calvin Klein– Emanuel Ungaro

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2000’s– Difficult to predict when in the decade– Feminine styles, tighter fitting clothing

Rejection of baggy styles in 1990’s

– Vintage dressing

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2000’s Fashion Designers– Jean Paul Gaultier– Gianni Versace– Marc Jacobs– Miuccia Prada– Alexander McQueen– Anna Sui– Stella McCartney– Vera Wang– Kenneth Cole– Tom Ford– Ralph Lauren

McGraw-Hill © 2008 The McGraw-Hill Companies, Inc. All rights reserved. Core Concepts in Fashion by Laura Portolese Dias Historical Perspective Chapter.

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