7/12/2018 McDonald's Powers Interactive Digital Billboard Campaign | PubNub https://www.pubnub.com/customers/mcdonalds/ 1/11 McDonald's Powers Interactive Digital Billboard Campaign Using PubNub McDonald’s used PubNub to stream data from an interactive smart phone app to a digital billboard in realtime, creating an engaging and tangible advertising experience. (/wp- content/uploads/2014/08/ml_rm_1cc_all.png)A new digital billboard was installed in the busy intersection in the heart of Bukit Bintang, a popular shopping district in Kuala Lumpur, where temperatures can rise to above 100°F. The area has a high level of foot traffic, but is saturated with competing display advertising. However, the billboard is the first in the area that offers always-on Internet connection to advertisers, which presented an opportunity for Arc Worldwide, a digital agency for McDonald’s, to experiment with a connected and interactive experience. McDonald’s Save the Sundae Cone campaign had a McDonald’s Sundae Cone on the digital billboard, which was slowly melting in the heat of the city. To “save” the sundae cone, the audience needed to spin a giant fan that would ‘cool’ the sundae cone and ‘un- (/)
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7/12/2018 McDonald's Powers Interactive Digital Billboard Campaign | PubNub
https://www.pubnub.com/customers/mcdonalds/ 1/11
McDonald's Powers Interactive DigitalBillboard Campaign Using PubNub
McDonald’s used PubNub to stream data from an interactive smart phone app to a digital
billboard in realtime, creating an engaging and tangible advertising experience.
(/wp-
content/uploads/2014/08/ml_rm_1cc_all.png)A new digital billboard was installed in the
busy intersection in the heart of Bukit Bintang, a popular shopping district in Kuala
Lumpur, where temperatures can rise to above 100°F. The area has a high level of foot
traffic, but is saturated with competing display advertising. However, the billboard is the
first in the area that offers always-on Internet connection to advertisers, which presented
an opportunity for Arc Worldwide, a digital agency for McDonald’s, to experiment with a
connected and interactive experience.
McDonald’s Save the Sundae Cone campaign had a McDonald’s Sundae Cone on the
digital billboard, which was slowly melting in the heat of the city. To “save” the sundae
cone, the audience needed to spin a giant fan that would ‘cool’ the sundae cone and ‘un-
(/)
7/12/2018 McDonald's Powers Interactive Digital Billboard Campaign | PubNub
https://www.pubnub.com/customers/mcdonalds/ 2/11
melt’ it. They did this by spinning a mini-fan, which was accessed through their mobile
device’s web browser. At the end, participants were given a voucher on their smartphone
to be redeemed at a McDonald’s across the street for a free sundae cone.