McDonalds is one of the most recognizable and accessible food brands in the world because of their persuasive advertising techniques McDonalds Facts Largest fast-food chain in the world. 35,000 locations in the world. it sells 75 hamburgers every second. McDonald's has been an unstoppable global force. McDonald's Famous celebrities have worked in McDonalds such as Rachel McAdams and Pink. 1955 Burger 1958 Ad Techniques Warm and fuzzy -Nice and warm music to make people comfortable. Nostalgia - Make their audience look back to a better time history PROUD PAPA Proud Papa Ad technique Humor - Humor makes the ads more effective, enjoyable and and involving. -It is a very important technique in branding. Bandwagon -Using bears in the video means involving everyone even bears ! -Bandwagon technique is trending the product and is it appeared that McDonalds is also trendy for bears. BIG MAC Michael Jordan BIG MAC Ad technique Association -Associated Big Mac burger with motivating sports players and how it gives them an energy boost. Celebrities - They used Michael Jordan a basket ball icon to attract his fans. HAPPY MEAL CHACHA SLIDE Happy Meal Chacha slide Ad technique Plain folks -They presented a normal typical family whos having dinner and a normal talented kid who has his own eating habits to attract normal people and to make them feel cool. Symbols -symbols connect to strong emotional ideas, such as home, family. -Advertisers use the power of symbols to persuade us that having McDonalds for lunch with family means having an ideal family. Effective or Not? McDonalds is able to appeal to the emotional needs of their audience, they generally will issue a promise that the product will serve a certain function of purpose. This function or purpose can satisfy the persons emotional need in the following areas: McDonalds is able to appeal to the emotional needs of their audience Belonging to a certain group or feeling accepted. The promise to feel secure. The promise to feel attractive. The promise of self-acceptance https://www.youtube.com/watch?v=0eN9KP6lOZs https://www.youtube.com/watch?v=0eN9KP6lOZs https://www.youtube.com/watch?v=_oACRt-Qp-s https://www.youtube.com/watch?v=_oACRt-Qp-s https://www.youtube.com/watch?v=5ZdALTZ6aA8 https://www.youtube.com/watch?v=5ZdALTZ6aA8 https://www.youtube.com/watch?v=b7QUJiNoEcA https://www.youtube.com/watch?v=b7QUJiNoEcA campaigns-of-mcdonalds/campaigns-of-mcdonalds/ will-blow-your-mind #ixzz3Z3mQY7umwill-blow-your-mind #ixzz3Z3mQY7um https://blog.udemy.com/advertising-strategy/ https://blog.udemy.com/advertising-strategy/
