I’m lovin’ it
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Im lovin it
BiggestAmerican Hamburger and fast-food Restaurant chain
McDonald :Richard and Maurice McDonald
McDonalds Corporation :Ray Kroc Founders
McD Serves:
HamburgerCheese burgerChicken productsFrench friesBreak fast itemsSoft drink Milk shakeDesserts
One of the largest restaurant chain in worldServes 68 million customer dailyFranchisee in 119 countries in worldHas 36,615 outlets
BUT HOW success kissed them ??
Created BRAND EQUITY
Providing Quality ServiceAnd Cleanliness
1
2Value for money McDonalds has something for Each segment of people.
3InfrastructureWi-Fi equipped atmosphereHigh class furnitureDifferent zones for each targeted audienceStrategic placing of outlets
4Marketing Ambassador Ronald McDonaldis aclowncharacter used as the primary mascot of theMcDonald'sfast-food restaurantchain.
5Holistic MarketingCouponsPromo codesCashback offersAnd many more.
6Variety in Different regionsServing of products based on the trend and eating patterns of people in Different countries and regions.
What else ??
Brand Extension
McCafeFounded in 1993Captured market of coffee loversTough fight with starbucks, Tassimo And other coffee companies
Risks In future
1- Increase of Casual-Eating Companies around the World2- Fast-Food Appetites Are Shifting
SUMMARY
Created by Nirmal Padgelwar,VIT University, during a marketingInternship by Prof. Sameer Mathur, IIM LucknowDISCLAIMER
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