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Strategic ManagementGROUP 7
Nguyen Th Que Chi 1258005Nguyen Quoc Phi Khanh 1258024Nguyen Thi Quynh Mai1258031Tran Trung HieuLe Thi Thu Ha1258018Cao Son
Part IBackground, Mission and Vission
The largest chain ofhamburger fast food restaurant.Slogan: I'm Lovin' It68 million customers daily.Founded in in 1940 by Richard and Maurice McDonald. Businessman Ray Krocjoined the company as a franchise agent in 1955.Products: hamburgers, cheeseburgers, chicken, softdrinks, etc.
Countries with McDonald's restaurants, showing their first year with its first restaurant.
McDonalds Products
Key people: _Andrew J. McKenna (Chairman) _Steve Easterbrook (CEO and President)Location: 36,000+ worldwideRevenues: the rent, royalties, and fees paid by the franchisees.Revenue : _$ 27.567billion (2012) _US$ 28.1057billion (2013)Number of Employees: 2009: 1.9 million employees, 1.5 million of whom work for franchises.2014: 420,000 employees.
Vision statement"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."
Mission statement"McDonald's brand mission is to be our customers favorite place and way to eat."
Part IISWOT and CPM
Competitive Profile Matrix (CPM)
Part III IFE and EFE Matrix
IFE Matrix
EFE Matrix
Part IVSpace Matrix, Trend and Forecast
Space Matrix
Trending and Forecasting
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