PRESENTATION OF CONSUMER BEHAVIOUR PREPARED BY: JASPINDER S. SIDHU
Nov 16, 2014
PRESENTATION OF CONSUMER BEHAVIOUR
PREPARED BY:JASPINDER S. SIDHU
CONTENTS:
• HISTORY • PRODUCTS• SUPPLY CHAIN• CSR• AWARENESS• CONVENIENCE TO CUSTOMERS-• WHY THEY CHOOSE MAC D
McDonald’s History
It started as a drive-in-restaurant in the
late 1940’s. In 1966, McDonald’s was listed on the New York Stock Exchange. In June 1967, McDonald’s opened its first restaurant outside U.S in Canada. In 1996, McDonald’s entered India in a joint venture. McDonald’s now has a network of over 160 restaurants across the country
McDonald’s System – the World’s Best QSR experience
World Market Leader in the QSR area (Quick Service Restaurant) Franchise System (75%) System employees: 1.6 million Customers Per Day: 58 million Corporate Strategy:
QSC&V: Quality, Service, Cleanliness and Value
Plan To Win -> Successful business revitalization
Products Vegetarian Menu
Non-Veg Menu
McCafe
Desserts
McDonald’s SUPPLY CHAIN
McDonald’s Supply chain is based on the three-legged stool concept : Company – Franchisees – Suppliers
Logistics 100 sales items in the restaurant 400 -warehouse 200 restaurants Delivery frequency: ~3/wk, higher
in urban areas 2-3 stops per route Exclusive distributors Strong quality focus
McDonald’s took 4 years and around Rs 450 crores to set up the food supply chain even before opening its 1st restaurant.
McD India has pioneered the cold chain management system.
They provided assistance in the
Selection of high quality seedsRefrigerated transportation system
3) Vista Processed Foods Pvt. Ltd. (Supplier of Chicken and Vegetable products)
World class infrastructure and support services.
Separate processing lines for chicken and vegetable foods. Hi-tech refrigeration plants for manufacture of frozen food at temperatures as low as -35⁰C.
DISTRIBUTION
Radhakrishna Foodland Ltd.
Specialized in providing services
procurementquality inspectionstorageinventory managementdeliveriesdata collectionrecording and reporting
Dry and cold storage facility Transportation trucks maintained at 22⁰ C Implemented ERP software.
C S R
• CSR basically means for corporate social responsibility toward society .
• Ethical consumerism• Ethical training• Social awareness
AWARENESS
PROGRAMMES
AWARENESS PROGRAMMES
CONVENIENCE
IF U VISIT MCD ON DAILY BASIS THEN U WILL BE LIKE….
THANKS FOR COOPERATION
ANY QUERIES??????????