Generations Defined McCrindle Research 2012
McCrindle Research Generations Defined
Nov 29, 2014
McCrindle Research conducts world class research and communicates the insights in innovative ways.
This presentation will assist you in understanding the different generational segments and provide a demographic snapshot of Australia's population.
This presentation will assist you in understanding the different generational segments and provide a demographic snapshot of Australia's population.
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Generations Defined
McCrindle Research
2012
Changing Population
Builders Generation
Aged 66+
Builders
4% workforce0% in 2020
Boomers
35% of workforce15% in 2020
Baby Boomers
Aged 47-65
Gen X43% of workforce36% in 2020
Generation X
Aged 32-46
Gen Y
18% of workforce35% in 2020
Generation Y
Aged 17-31
Generation Z
Aged 16 & under
Gen Z
0% of workforce12% in 2020
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