MCA_Social_Networking

FINDING MEANING IN SOCIAL NETWORKING

THIS WORKSHOP WILL:Provide insights for successfully bridging the digital gap into the world of social networking and an overview of the top social networks

Share online resources for your job searchOffer ideas for developing a well-received online reputation

WHY DO I NEED TO KNOW ABOUT SOCIAL MEDIA?

To enhance your communication skills. To keep your mind active and to become familiar with cutting edge concepts.

To learn how to network online.To embrace continuous learning as a personal value.

Can you think of any other reasons?To find a job

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2016 STUDY https://business.linkedin.com/content/dam/business/Jobseeker/LinkedIn_Job_Search_Guide_2016-(1).pdf

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JOBVITE 2016 STUDYJOBSEEKER NATION

ADECCO’S 2016 WORK TRENDS STUDYhttp://www.adecco.com/industry-insights/work-trends.aspx

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ADECCO 2016 WORK TRENDS STUDY

LinkedIn is for job searches but Facebook defines reputation.

Both job seekers and recruiters have named LinkedIn as the platform for their job seeking and recruiting activities, while job seekers also use Facebook for personal branding and to check out what others say about employers.

Recruiters use both LinkedIn and Facebook to check out a candidate’s personality.

http://www.adecco.com/industry-insights/work-trends.aspx

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RECRUITERS/JOB SEEKERS USING THE INTERNET

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“72% of job seekers use the internet to evaluate company reputations.”

DOES SOCIAL RECRUITING WORK?

23% -- almost ¼ of job seekers have been contacted by a recruiter using social media

Of those, 62% were contacted via LinkedIn and 36% via FaceBook

Of these, 6% did not engage, 16% got an interview, and 6% got a job

Of those interviewed, 32% got the job, 33% were offered but refused, and 34% were not offered 14

EDUCATIONAL PROFILE OF INTERVIEWED CANDIDATES

11% HS graduates26% College Graduates36% masters or PhDThose with Digital Technology (IT) expertise:25% Human Resources24% ICT (Information & Technology Communication)20% Business and Admin

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BLOGGINGBlogging Matters:of the job seekers who accepted interviews, 34% had personal and professional blogs, 30% had a professional blog, and 21% had a personal blog

Blogging increases your search engine optimization more than any other type of social media

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How to Use

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Jane Jones

www.linkedin.com/janejones

IT’S ALL ABOUT CREATING A “PROFILE THAT ENGAGES” Name

HeadlinePicture

Summary & Experience

Connections

Vanity URL

1. What you do What are you passionate about?

2. The value you provide3. Something personal

Inject your personality4. Sell your talents

What makes a Well-Branded Summary?

UPLOAD MEDIA TO YOUR SUMMARY & EXPERIENCE

HIGHLIGHT EXPERIENCE AND ACCOMPLISHMENTS

SKILLS/EXPERTISE VS ENDORSEMENTS

Endorsements and Recommendations are NOT the same. You can have up to 50 skills – focus on your top 10.Give yourself a jump start add skills you want endorsedTake control of the skills section or LinkedIn will control it for you. It will add skills – some of which you may not like.

Use key skills to express your expertise. Find other contacts with like skills and copy theirs.

Choose your key skills wisely and ask others to endorse them.

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RECOMMENDATIONSAsk for targeted recommendations that add value to your pageCarefully choose who to askMention which skills/ experiences you want highlighted on your profile

Tie them to experience and educationAttempt to get at least one for each jobWrite recommendations for others without waiting to be asked

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DIVERSIFY YOUR RECOMMENDATIONS

1. Managers2. Hiring Managers3. Hires you’ve placed4. Business Partners

Here are some ways to use LinkedIn for a Job Search

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FOR A JOB SEARCH

Jobs – Use the JOBS link at the top of the page to search for jobs in your profession. Complete a general search, then narrow it down to your ZIP code.

Groups – Join job search support groups such as the Federal Job Search Support, JibberJobber, and/or the Jewish Social Service Association (JSSA). 26

FOR YOUR JOB SEARCH

Company Search - One of the best ways to use LinkedIn is if you have a very specific company you are interested in. You search on that company, and hopefully find people who are connected to other people you know. Then, you can ask your personal contact to introduce you. This section allows employers to post jobs on the site. The jobs are usually high quality, professional jobs.

Twitter Link - LinkedIn gives you the ability to link your to your conversations from Twitter to your profile. So, anyone who is not on Twitter, can see what you are tweeting about. 27

GROUPS ON

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GROUPSFinding and joining the right groups to meet your goals

— Don’t overlook Alumni Groups! Interacting in groups (posting and commenting) Members, Jobs, Promotions, Discussions, Search Professional development, research, and opportunities/leads

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GROUP DOS AND DON’TSOK to reach out to members of the same group Pay attention to group visibility, order (others’ view of it), and frequency of notifications

You can hide your groups when you’re in a confidential job search

Leaving a group is okay – notifications are not sent out

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NETWORKING WITH ALUMNI

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ALUMNI FEATUREHTTP://WWW.LINKEDIN.COM/COLLEGE/ALUMNI

Use the Alumni feature under the Connections tab to find and connect with fellow alums (or those of other schools)

Contains info on where alumni live and work

Access Educational Institutions and their ratings from the Interests tab, or by using this address https://www.linkedin.com/edu/?trk=nav_responsive_sub_nav_edu. 32

How to Use

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FACEBOOKFacebook is the world's most popular social networking website.

It makes it easy for you to connect and share with your family and friends online.

When you set up your profile, you are asked to decide how you want to use its different features, especially the privacy settings.

You can always change them as you begin to understand what’s needed for an effective job search.

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Here are some waysto use FaceBook for a Job Search

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FIRST, CLEAN UP YOUR PAGE!!

If you or someone you know posted pictures that do not present your professionalism, remove them

Here’s a way to delete your search history:http://lifehacker.com/how-to-view-and-erase-your-facebook-search-history-1532899777?utm_campaign=socialflow_lifehacker_facebook&utm_source=lifehacker_facebook&utm_medium=socialflow How to prepare for a Social Network Check:http://jobsearch.about.com/od/networking/a/socialmedia.htm

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LIKE/ FOLLOW PAGES

Most major employers have company pages and many even have separate pages with information about careers at the company.

View these pages to learn about a company’s culture and products and their open positions.

Use the search box on FaceBook to find the companies you are targeting in your search.

By “liking” the page you will receive their news feeds, then you can engage in the conversations by commenting on the company page.

You may also learn more about potential job opportunities. 37

JOB SEARCH APPLICATIONS ON FACEBOOK

BranchOut https://branchout.com/ BeKnown http://beknown.monster.com/, andGlassdoor http://glassdoor.com are third party applications that run on the FaceBook platform and allow you to connect with recruiters and people from companies you are interested in without sharing all your personal information on FaceBook.

These applications leverage FaceBook’s network to help you to connect with people who may be able to make important introductions for you.

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TARGET THE INDIVIDUALS/COMPANIES YOU FOLLOW ON FACEBOOK

What if you found someone who was a thought leader in your industry or someone who you wanted to get regular updates from but you don’t really know them?

By following their FaceBook updates you can receive their updates in your feed without friending them. They will be notified that you are a subscriber.

Just key in their name in the search box, go to their profile, and click on follow if they have enabled this feature on their page. This is a great way to get on their radar and possibly turn a cold job lead into a warm one.

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USE TIMELINE EFFECTIVELYThe timeline profile is great for customizing your Facebook page and building your professional and personal brand.

Important events and pictures can be highlighted, the pages you like can be prominently displayed, and you can show other interests such as the books you read or the music you like.

The Timeline is like your visual résumé and it gives you many opportunities for building a compelling and engaging message of value.

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CREATE TARGETED STATUS UPDATESUse your status updates to let your network know about professional events you are attending, interesting articles and books you are reading, and volunteer work you are doing to support your professional community.

Write about companies and leaders you admire, share industry best practices, and give shout-outs to colleagues when they experience success.

If you have a blog or videos to promote your professional brand, be sure to re-purpose this information on your FaceBook page.

These activities keep you and your professional areas of expertise top of mind with your friends and colleagues and this could lead to career introductions. 41

Status Update - Post status updates relating to your job search, frequently. Keep the fact that you are still looking for a job on their mind. Say things like "I had a great interview this morning... keep your fingers crossed!" or "I have a networking meeting later today with a company I'm really interested in!".

Tag Your Friends - If you write a blog post (WordPress) that includes a reference to a friend on FaceBook, tag them. That way, their friends will be alerted to your post, and your message will spread more quickly.

Message - While you may know most people you are friends with on FaceBook, you don't necessarily remember where they work. Send them a message explaining the situation, and what you are looking for. You can write much more in a message than you can in a post. 42

Here are some waysto use for your Job Search

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Twitter allows you to connect with people you don't know, based on common interests.

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USE TWITTER FOR…Basic Networking - Become more connected to people who are involved in areas you’re interested in.

Job Postings - Connect to people who know about jobs that you would not have otherwise known, i.e. @socialmediajob or other recruiters.

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Connecting - When someone follows you, read their bio. If it looks like they work somewhere you might be interested in, or if you think they might be someone who could connect you to others, get in touch with them. A few may say no or not respond, but most people are open to chatting.

Companies – Follow companies you are interested in working for to learn about upcoming initiatives for which they may be hiring.

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What's Going On - Be proactive in talking about what's going on in regards to your job search. Mentioning things more often about interviews you had, or people you met with keeps it fresh in people's minds that you am looking for a job.

Reaching Out - Reach out to people you want to network with and say something like "Hi - I'm looking to break into _______. Is there anyone you can think of to refer me to?"

Twitter Name - Your Twitter name should be your name, as it will help in your search engine results.

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SOCIAL MEDIA IS LIKE A COCKTAIL PARTY Mingle and chat Laugh and listen to amazing stories Don’t be a wallflower Do not oversell or come on too strong Each “party” (social network) has its own etiquette and rules Focus on those who *don’t* know you

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PUT YOUR SOCIAL MEDIA INFORMATION ON EVERYTHING! IN YOUR OFFICE, BUSINESS CARDS, BROCHURES, EMAILS…EVERYWHERE!BE CAREFUL OF WHAT YOU PUT ON SOCIAL MEDIA! PERSONAL STUFF SHOULD STAY AWAY FROM PROFESSIONAL STUFF.IT’S WISE TO CREATE PROFESSIONAL PAGES SEPARATE FROM YOUR PERSONAL SOCIAL MEDIA ACCOUNTS.

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Social Networking Success…

TODAY WE LEARNED ABOUTBridging the digital gap into the world of social networking and the top social networks

Online resources for your job searchDeveloping a well-received online reputation

(SOME OF) MY SOCIAL MEDIA SITIES

http://www.tayloryourcareer.com http://karoltaylor.wordpress.com/ http://www.linkedin.com/in/tayloryourcareer/ https://www.facebook.com/tayloryourcareer https://www.facebook.com/fedjobfit @Federal_Job_Fit @[email protected]

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