Ian Van Hove Amadeus Program Manager Mobile Western Europe, Middle East and Africa Amsterdam, 27 May 2015
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Ian Van Hove Amadeus Program Manager Mobile
Western Europe, Middle East and Africa Amsterdam, 27 May 2015
Ian Van Hove Program Manager Mobile Western Europe, Middle East and Africa @IVHove Ian Van Hove
Technology is changing the world….
… and thus travel
“You can't connect the dots looking forward,
you can only connect them looking backwards“
1960’s 1990’s 2000’s
CRS / GDS OTA / Metasearch Mobile
The travel industry revolutions
/ˈtræv.əәl/
Travel is the movement of people or objects (such as airplanes, boats, trains and other conveyances) between
relatively distant geographical locations.
The term also covers all the activities performed during a travel (movement).
TravelTravel = Mobile by definition
Mobile Internet
Rapid advances in mobile technologies now allow consumers to interact, create, and share content on the internet regardless of their physical location.
“You can't connect the dots looking forward,
you can only connect them looking backwards“
1960’s 1990’s 2000’s
CRS / GDS OTA / Metasearch Mobile
The travel industry revolutions
Generation Y are the #future travellers
Generation Y are the #future travellers
Generation Z vs Generation Y
Video sharing, Youtube on every site
Snapchat, photo messaging app
Smartphones with touchscreens and internet connection
Commercial music streaming services
Media came on discs with storage limitations
Instant text messaging via the desktop pc
Mobile phones with the ability to send text
messages
Mp3 player was the portable media player of
choiceMusic
Telecommunication
Communication
Media
24
Content
Amadeus Mobile Platform
Amadeus GDS Content Air, Hotel, Car
1
3rd Party Content Airport, Ground transport, Tours &
Activities
2 Add-on developers (non-bookable)
Services Check-in, payments, chat, messaging
Information Weather, flight stats
Front-end developers3
Travellers
M-Power Mobile Traveller by Amadeus
3rd Party Apps
25
Cross- stage
Airport Services & Info
Communication(with TA)
Loyalty system (manage)
WiFi
Restaurant
Trip Reports
Post-Travel
Maps
Traffic
Threats
Payment (last min. CC
rebook)
Ground Transport (taxi+public)
WiFi Finder
Cortana
Calendar integration
MICE
Activities / things-to-do
EventsUGC
Insurance
Mobile wallet
Communication (share trip)
Airline info
Image scanning
Authentication
Ancillary upsell
Connectivity
Shop Book Pre-Travel TravelInspire
Future proof in travel?
Embrace mobile!
What was this all about?
Look back and learn from the past
Look forward and don’t be afraid to admit you need help
The wheel is here, don’t re-invent it
conf
iden
tial
RESTRICTED
Thank you
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amadeus.com/blog amadeus.com
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