DEFINITIONS + WORKSHEET WHO YOU ARE DEFINES THE CHARACTER OF YOUR BRAND your core values, core purpose, and vision POSITIONING YOUR BRAND PROMISE TO YOUR CUSTOMERS your target audience, competition, differentiation, and brand touch points BRAND IDENTITY REFLECTS WHO YOU ARE AND HOW YOU'RE POSITIONED your brand name, brand design standards, and key touch points COMMUNICATION INTERNAL + EXTERNAL culture + operations marketing + sales mConnexions Marketing Agency | mConnexions.com | [email protected]
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DEFINITI ONS + WORKSHEET
Strategic Branding
WHO YOU AREDEFINES THE CHARACTER OF YOUR BRAND
your core values, core purpose, and vision
POSITIONINGYOUR BRAND PROMISE TO YOUR CUSTOMERS
your target audience, competition, differentiation, and brand touch points
BRAND IDENTITYREFLECTS WHO YOU ARE AND HOW YOU'RE POSITIONED
your brand name, brand design standards, and key touch points
COMMUNICATIONINTERNAL + EXTERNAL
culture + operations marketing + sales
mConnexions Marketing Agency | mConnexions.com | [email protected]
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