MC India

vv

India being the largest perfoming AIESEC country in the International network.

Where else can AIESEC be taken within the country?

2

Shiva Deb

AIESEC India Member Committee Application 2013-14

Expanding | Empowering | Delivering

My role as Director Expansions for achieving 2015 goal.

My role in 2013-14 will ensure expansion as a operational function is executed with new inventions and centralized medium of communication skills in the national association where local committees initiating to expand into different sectors and market should initiate with structured plans. Also to focus more on making AIESEC accessible into different cities and universities in order to make every member or stakeholders to be part of the global learning environment and gain high quality AIESEC experience while consistently moving towards AIESEC’s and 2015 vision. Talking about 2015 goal statement and our midterm plan, if I brake the statements into few strong words then it directly signifies expansions as a very aggressive and important initiative for AIESEC India towards the goal, words like “our growing physical and virtual reach” , “makes us credible and diverse youth voice” , “collaborative environment” , “positive impact on society”. These words directly or indirectly make it very important for AIESEC to expand and start penetrating into the potential cities and universities. The truth is, On 19th February 1981, AIESEC was officially initiated in India. It has been 31 years since our inception and we only have 19 Local Committees. And this boils down to just one thing that now is the time AIESEC India needs expansions as the one major role which will play for our nation to breakthrough in every market where we need to establish ourselves.

Initiate

• Present in every nationally authorised and recognized university: NIT silchar, Vellore International University, IMT Nagpur, IIT Roorkee, NM Shirpur University, BITS, etc. are the universities present in all the different parts of India and have been completely unknown to AIESEC.

Collaborate

• Planning with Local Committees towards initiating expansions: There is a urgent need of understanding between the MC and LC about how expansions needs to be initiated following the protocols and having the right understanding of expanding to a different entity.

Experience

• Expansion conferences a regular behaviour: Making conferences specifically for expansion entities will be a initiative to make it a regular behaviour. This will make every delegate understand the concepts and “WHY” AIESEC towards our 2015 goals and BHAG statements.

3

Shiva Deb



How will I expand AIESEC in India’s network in the coming MC term? Presenting the national Expansion strategy that I will

implement the growth you think it will lead to.

Simple formulae of expanding our AIESEC network in

different sectors is to simply understand the kind of the

experiences which potential universities and institutes

needs from AIESEC. AIESEC India needs to think beyond

delivering experiences, to have a product delivery to an

external organization or to an organization where AIESEC

India is looking forward to expand. We need to

understand as a organization that the reason why we are

expanding our network, what experiences are we capable

of for delivering the expectations and what is the bigger

picture we are looking through expansion as a operational

portfolio.

My learning has been deep and experimented towards

expanding network in the local and regional level which

makes me understand the reason of expanding the

network. Delivering experience is just not the reason of

expanding network but also to make AIESEC more

accessible to more youth individuals who look forward to

an organization like AIESEC and together move towards

2015 goal.

Recruitment &

OGX

Operations

Plans implement

Market

research

Product design

Goodwil

Planning

Follow Up

Mechanism

Sustainability

Building

Processes

Culture &

Membership

Planning &

Scheduling

Talent Analysis

SWOT

Feasibility

Study

Critical analysis

Delivery process

Interest

Entity

Initiate

Establishment External

endorsement

& referrals.

AIESEC India’s

National Expansion Startegy

2013-14

Impact

Presence

Resilience

Belonging

Intelligence & smartness

Pre-conditions Tolerance for change

Desire to lead & Confiedence

4

Shiva Deb



Membership

(Recruitment)

My ideal framework for an Expansion entity to operate in order to achieve member on probation status within a period of 12 months? My thoughts on the role of the MC, Parent LC and Expansion entity in the same?

Infrastructure

Knowledge and Action

Plan

Finance

Building processes and

framing culture

Implementation and

effective Operations

AIE

SE

C V

ision

an

d M

ission

Sta

tem

ents

Un

dersta

nd

ing

an

d L

ivin

g th

e Va

lues

Providing latest AIESEC promotional material and build basic TM Processes.

CEEDs and Visits for the right understanding of AIESEC and more education.

AIESEC Education and information seminars by Leadership bodies of the LC.

Support in raising office from or in university, school, youth clubs, etc.

Register legal entity and Support from local or state government, grants.

Venue for regular LCMs and training sessions.

Special Education for new IGs at separate agenda at national conferences.

Initiating National Conferences for expanding.

Virtual education from NST and Visits and CEEDs for practical education.

Designing MC budget for expansions and investment plans.

Structured investment plan by the parent local committee for the entities.

Financial investement plan by entity itself according to there plans of the year.

Organize 1-2 X project in beginning to learn process and see the first results.

Constant Coaching and tracking by LC coach and functional NST.

Delegation at national and regional conferences.

Campaigns for core committee and entity members to go for exchange.

Promoting OGX in the university or city local groups aggressively.

Training and education of membership for initiative exchange activities.

5

Shiva Deb



MC to coach and guide in the national

conf. Also reseources from national

office and Board members.

Parent LC monitoring on daily

operational activities through visits and

provide funds in shape of investments.

NST & National heads to train and

educate entity members virtually

(webinars & newsletters) and visits

En

titi

es b

eco

min

g M

emb

ers

on

Pro

ba

tio

n

All these 6 above points are the essence of basic processes which AIESEC India will see something which revolves around finding their strengths and connecting it to others and implement what has been framed and give. AIESEC India with a very basic structure in 2013-14 will evolve its whole approach towards expansion in the country. My style is the same as I always look for the central and core, which revolves around these points. With the kinds of ideas and thoughts which MC, parent LC and together with the NSTs and the national head will put down towards every expansion entity then showing a success growth in this operational portfolio will definitely be in place.

My action steps for effective operational training & education to Expansion entities? Provide a plan & timelines for the same here. My initial action steps will be to deliver quality education to every expansion member of AIESEC India. When I say quality I mean updated version of every content we use to educate and train our expansion members. Important contents like videos, AI newsletters, expansion documents and proposals, etc which needs to be used in the most updated version in AIESEC India from this year. Currently AIESEC India is in a stage where operational and education training to the members is more accessible and impactful, it has been made possible from this year by hosting conferences which has hard core sessions on the latest operational activities happening in AIESEC India and network. National Startegic Conference 2012 by YUVA has set a clear benchmark in AIESEC India that conferences is a intense platform for high volume of AIESEC education and knowledge to not just members but also to the leadership body. Similarly, this culture of educating and training members at national/regional conferences specifically and separate for expansion entities will be taken forward in this year as well where sessions and team activities based on delivering knowledge to the expansion entity members. Currently AIESEC India can adopt two ways of education and operational training to the expansion entity members: 1. Virtual Training and education programs. 2. Physical Training and Lead.

6

Shiva Deb



.

AIESEC Way Virtual Training &

Education Programs

Physical Training &

LEAD

To make members

understand the

“WHY” of AIESEC in

there initial stage of

membership.

Webinars conducted by NSTs or

National head for members to

explain “why” AIESEC exist and

why AIESEC is penetrating in there

city or university.

Information seminars &

sessions during visits on AIESEC

Way, AIESEC’s vision and our

values to understand the path

on which AIESEC operates.

Learning Networks

This form make every member get

virtual training on exchange or on

communication skills, etc. NSTs

and national heads can conduct

sessions for the same weekly.

Conferences and visits of

national heads is the best way

members can be part of

learning networks.

Governance and

Accountabulity

Regular behaviour of newsletters

and virtual meetings where weekly

updates from the national office

and the parental LC for regular

health check of both parties.

LEAD campaigns by national

head TM & external to bring

accountability structure within

the entity and between local

and national association.

Conferences

Having virtual delegates as its not

possible for every member to be

present in the conference

physically and have better logistic

facilities

Both physical training on

exchange and communication

skils and LEAD can be done

separately at the regional &

national conferences.

AIESEC

India Expansion

ss

Expansion

Track @JNC

build culture

& training on

processes

Initiate

exchange

(OGX-ICX)

projects with

AIESEC Nepal

Expansion

summit @ NSC:

training of

governance &

accountability

Regular

behaviour of

newsletters

and webinars

Monthly

Visits by NST

for coaching

& mentoring

Centralized

exchange

partnerships

for expansion

entities

Cordinators to

visit national

office for

operational

training

Visit to AIESEC

Nepal for

external

referrals &

market study

Year plan including AIESEC Nepal and every possible training be it

operational or strategic is involved in the above plan. AIESEC Nepal and

every official expansion will be the top priority of AIESEC India expansions.

" Only he who can see the Invisible can do the Impossible. "

7

Shiva Deb



After the parent Local committee MC should be the power house of the expansion entity. A member committee’s guidance and services to every entity to a great help

towards the entity and for the parent LC which is also in the loop of doing the same for there own entity. My idea is basically to have a synergy plan between the

entity-parent LC-MC and the MC acts as a power house to the kind of guidance, reseources and help that either the parent LC needs for there own entity or the entity

directly needs resources from the MC. But there has to be some specific things which should cater to a better performance and growth of the entity in a time frame of

12 months. It is very important that MC devotes a quality and effective time and resources in order to bring expansion as a very important and crucial portfolio for

AIESEC India which leads to growth and development of AIESEC as a country entity and also drives down a behaviour for the LCs to take up this portfolio as a priority

and they themselves have separate operations for expansion only.

Proposing investement and engagement service plan of Member Committee of AIESEC India in 2013-14 towards EXPANSIONS

What national services do you think the MC should provide to Expansion entities in the coming MC term? Why?

ELD Program & functions

management

MC to support and strike partnerships in

the international conferences or our

national partner countries to recognize

the initiative groups and our expansion

initiatives. MC to promote CEEDs in the

international network to bring a

international work with the entity

towards a positive change and growth.

External Collaborations-

Endorsements- Referrals MC to provide endorsements and

referrals from national partners & board

members to recognize AIESEC as a

empowered youth organization which

practises internalism and

entrepreneurship for recent graduates

and students in shape of providing a

global platform with 50,000 membership

and international experience.

Governance-Legalization-Finance

MC should ensure that every IG and

OE to be recognized or introduced to

the national association during the

conferences or through our virtual

network. MC to have a separate

finance & investment budget for

entities to grow and develop in order

to contribute AIESEC India.

Organizational Development

MC to create define work

engagement structure & channelize

the network with entity so that MC is

always updated about the regular

operations and functions taking place

in the entity and provide the required

reseources needed like mentorship or

coaching or need based.

8

Shiva Deb



How will I make Expansion entities are aligned to national focus areas & programmes. Presenting a plan with details of key action steps and/or initiatives.

Education &

Training

COLLABORATION

ACROSS SECTORS

PROGRAM DELIVERY

EFFICIENCY

FINANCIAL

SUSTIANABILITY

BRAND & IM

EXPANDING

NETWORK in INDIA

Education and training in shape about pilot projects by LCs, national

partnerships & campaigns, operational-strategic summits, financial

policicies, compendium, membership criterias, etc should be the

initial step towards alignment with the national focus & programs.

Partnerships with local and external units to have externals to

support that particular entity. Collaborations between national or

regional LCs for exchange management and international LCs too.

To make entity strictly follow the exchange, finance, IM and HR

policies by the entity. Getting right members into right work with

right kind resources with training about mass delivery.

To give special mentorship to core committee and coordinators

about financial management and have operations and functions

with strategies of having sustainability and stability in finance.

Create a brand of AIESEC in every entity which has a unique brand

which symbols young students which practises entrepreneurship and

international programs and have quality reports, newsletters,

promotional materials being promoted regularly.

To continue the mission of expanding the network of AIESEC to

deliver those high quality experience to every young individual

of the country by 2015.

CLUSTER Approach

The most key initiative I want to take forward in my MC term

will be cluster approach towards the expansion entities. It does

not requires a very drastic change but yes a very innovative and

professional way of approaching market specifically when

AIESEC India wants to expand and build its network in the

country in the most sustainable manner possible.

Cluster approach in points below:

Step 1: Divide city entities in 2 clusters and divide university

entities into 3 clusters. AIESEC India will then have 5 clusters in

expansion entities.

Step 2: Cluster 1 will include city entities looking forward to

take all the 4 ELD programs in there city.

Cluster 2 will have all the city entities looking forward for just

being a market expansion to either AIESEC India or parent LC in

the state or near.

Cluster 3 will have universities which is looking forward to

deliver both kinds of programs ICX and OGX.

Cluster 4 will have universities with specialized units for just

specific ELD programs like GIP OGX.

Cluster 5 will have IITs and IIMs where delivering AIESEC

experience needs to be very customized and should be a

initiative taken up by AIESEC India directly.

KEY INITIATIVES ACTION STEPS

9

Shiva Deb



Provide a sample structure & roles for national support teams that will help you drive Expansion creation & development.

The presented organizational structure for the National team of expansion is

designed considering the cluster approach towards moving ahead with the expansion

from the national team’s side. This team of 6 will basically operate and regulate the

expansion commission overall and manage operations and functions of every entity

indidvidually with the parent LC and its VP Expansions according to the clusters which

they will be divided.

1. NST Head University Entity: To look after for the national partnerships &

mentor the parent LC for driving down operations in the entity in a way where

it can either be created as a specialized units or be a complete ELD functional

entity. Product packing and managing for specific and specialized units like IITs

and IIMs where strong partnerships for OGIP is required.

2. NST Head City Entity: To mainly work with the LC for providing resources to

the expansion entity in order to upgrade them as Member on Probation

within a time frame of 12 months. Strike LC partnerships for exchange growth

and spefic partnerships for specialized units.

3. NST IIMs and IITs: To mainly get in touch with IITs and IIMs already tabbed

like IIT KGP, IIT Delhi, IIT Indore and IIM Indore making them as a unit for us to

guide and help in penetrating into the other targeted IIMs and IITs.

4. NST Specialized Units: Specialized units in universities is mainly identified as a

specialized units for GIP program only. NSTs to ensure that cracking of

national and international partnerships for exchange is in place during peak

times.

5. NST Market or city expansions: To directly monitor the entity from the

national office or through visits and do a health check of the operations and

functions. Majorly to look the OGX market and the possibilities of making the

entity grow with OGX as a priority.

Director and AIESEC Nepal:

To mainly cater to what the NST and Expansion head team is working on to

ensure best possible growth with every entity of AIESEC India. Develop a very

strong channel between Parent LC, Expansion entity, NST team and MC to ensure

communication is very strong between all the parties about Expansion. Regular

visits to AIESEC Nepal for finding space to have more external partnerships with

universities and organizations and expand within the city and country.

10

Shiva Deb



B

.

1.

Local Committees

IIMs

City Expansions

IITs

Universities &

Specialized units

AIESEC India moving towards 2015 by

engaging every city & university with

AIESEC and delivering high volume of

customized AIESEC experience to every

young individual of India.

City Expansions

Gwalior, Jodhpur, Bhopal,

Goa, Jabalpur, Kochi,

Coimbatore, Mysore,

Hubli, Vizag, Vijayvadha,

Nagpur, Ranchi, Nashik,

Kanpur, Ajmer, Dehradun,

Kota, Ludhiana,

Vidhyanagar, Gandhinagar,

Guwahati.

Overall, how many entities I will establish by the end of my MC term with a split between city based & university based. What contribution to the ELD programmes will the current Expansions will make to AIESEC in India in the next MC term.

Universities Expansions

BITS Pilani, Amity Jaipur,

BITS Goa, Vellore University,

IMT Nagpur, NIT Raipur, NM

Shirpur University, Vidhya

Knowledge Park, NIT Silchar,

OP Jindal School, Sikkim

Manipal University, Thapar

University, Chitkara

University.

Indian Institute of

Management

IIM Indore, IIM Raipur, IIM

Kozikodhe, IIM Lucknow,

IIM Ahmedabad.

Indian Institute of

Technology

IIT Roorkee, IIT Mumbai,

IIT Kanpur, IIT Indore, IIT

Guwahati.

AIESEC Nepal

Different universities like Kathmandu University, Kathmandu

University, Nepal sanskriti University, etc are the top once which

are the interest groups and entities of AISEC Nepal already. AIESEC

Nepal will be the top priority of AIESEC India in 2013-14.

AIESEC Nepal

MC India

Documents

aiesec network

time aiesec india

aiesec accessible

high quality aiesec

vv india

different parts of india

different sectors

initiating expansions