c If they are not connected entirely, they are potential detractors. Through media materials must be important to show to our network what we can develop and change with the application of our organization values. We are the image of what we sell, the tangible product of AIESEC are its own members. If we show with images, videos and real results what a member of this organization is capable of We´ll see that things can change beginning with us. The GCP’s are not well structured in media; we must take into account this as a way to show NOT as a way to give some individual superficial recognition. We need to spread the message, good practices and the example in a clear professional way. IDENTITY: HOW ARE OUR MEMBERS CONNECTED TO OUR HOW?...MEDIA -Videos about existing projects and new ones, ideas that can makes our network grow even more and shows also to the new members our efforts to generate change. -Digital campaigns showing the strength of our values in daily actions, these campaigns must be also addressed to destroy the “tribes” that are created among the different cities and sometimes these people never get to communicate and that means no cooperation in certain moments. This also can help to new entities explore a new mindset encour- aging them to follow a good example. - Media to boost new project ideas: All the news and the messages spread among the members are important when we talk about reaching good results, but it would be good to know about what we are doing and what is really happening in the outside. This is a way to see how we are really being relevant across the country, increasing our impact, helping in different aspects, changing entire communities. This can help us to motivate us more and increase the empowerment of more members and potential AIESECers. -Share to possibly adapt: What happens is we take GCP´s from other countries? We are not the only ones that can create new things and actively change behaviors, we can share and trade media with other countries to meet new ways to connect everyone with our organization. This store that has been used on events must be placed online and structured to share products for AIESEC members and allies, this store must be managed by the MC (NOT OC’s) for the entire year not only during events. Integrate our actions even more: We need to create a newsletter more interactive between the MC and and more visually attractive to make them find updates easily about AIESEC in Colombia’s reality and what’s coming up next. Online Media Standardization: All the relevant information, AIESEC data, platform management, opportunities must be manage in an integrated channels, if we don´t have a core channel information will eventually lose and it won’t reach everyone involve in certain processes. Align Internal Communications with PR to be sure all mes- saging (internal and external) is consistent: All AIESEC data must be clear, updated weekly, and share with everyone. To be shared in a better way it is necessary to advertise this content, it must be clear and understandable even for someone who is not part of the organiza- tion showing progress to members and externals. ADITIONAL: AIESEC STRORE VALUES