Mc applications 4th round

MCPe Message

Dear applicants,If you are reading this lines it means that, at least once, you have wondered how could look like to jump

forward and live the MC experience. And I’m really glad, because this first step could really change the stream of your life. What you have in front of you is a huge opportunity to experience what being driven, striving for excellence, taking responsibility, making sacrifices, building relationships, empowering the others, believing in

something, really means. AIESEC in Italy aims to make a difference, to believe in the potential of a country, of a generation, of raising awareness among young people, old people, managers, volunteers, italians or foreigners; we really believe that facilitating cross generational discussions, rediscovering values and bringing beliefs and

words into actions will develop the people that will make a difference in this world. Do you believe in it? Do you truly think that we as young people have the chance to influence and bring relevant answers to the questions

the world is daily asking to human beings? If you do, you are in the right place. I invite you to take this opportunity, to carve the best out of yourself, to be

innovative, to dare, to jump, to believe with me, 20 LCs, 1000 thousands italian AIESECers that our organization is meant to be the voice in this choir.

Don’t be scared and show what AIESEC really means to you.

Qualunque cosa tu possa fare, o sognare di fare, incominciala. L'audacia ha in sé genio, potere e magia. Incomincia adesso. (attribuita a Johann Wolfgang von Goethe)

- Guis, President of AIESEC in Italy 15|16

Index

IndexGeneral InformationContact InfoMC 15|16 StructureMC General ResponsibilitiesSelection ProcessQuestionnaires

Facts about Italy

19

LCs

1 OE

1401 X in

2013

1305 X in

Q1/2/3 of

2014

Driver

oGCDP

Focus

oGIP

General Information

3

MC Conditions International Conf. Transition Details• The MC experience is a full time job.

Every MCVP is expected to work from 35 to 40 hours per week.

• Every MC member is granted a salary from 150 euros to 250

according to MC budget.• Food and accomodation are fully

covered by MC budget• Transportation in Milan is fully

covered by the MC • National Conferences are fully

covered by the MC• Office space is provided

• Wifi Connection is provided both in the office and at home

• Days off for exams are allowed• 4 Days off per quarter are granted.• MC Term will officially start on the 1°

of July and end on the 10th° of July. One MC member could be asked to

stay more supporting in managing the agenda of the 1° 2016

conference in July.

• Attendance of EuroXPro is mandatory for Subteam

Leaders; fee will be covered by the MC and the flight, partially, as well. According to the budget MC member could be asked to

anticipate some money.• For IC 2015 the priority will go

to this positions for attendance and spots : MCVPOD, MCVPTM, MCPMKT,

MCVPoGCDP MCVPiGCDP, MCVPoGIP and MCVPiGIP. IC

will be fully covered.• According to the MC Plan and

Development Plan MC members could be asked to attend other conferences or summits around the world.

• Flight ticket from/to your country are not covered

• Insurance is not convered• Expenses for legalization in Italy

are fully covered by the MC.

Internationals

• The MC Team elected should guarantee availability from the

first of May to be present in Milan for the transition period.• Further details about the process will be communicated

after the election• During transition food,

accomodation and transportation will be covered

by the MC;• Travel from your hometown is

not covered

Contact Information

4

MC Name Surname E-mail Skype

MCP Andrea Varotto [email protected] varoz.cmp 3486625921

MC VP F Michele Guidi [email protected] 3387605998

MC VP OD (MCPe)

Guiscardo Urso [email protected] guiscardo.urso 3491579005

MCVPOGCDP Mariavittoria Pesce [email protected] mariavittoria_ita 3409303216

MC VP iGIP Mariangela Colasanti [email protected] mariangela.colasanti 3403621716

MC VP iGCDP Antonio Schiattarella [email protected] antonio.schiattarella2 3385467871

MC VP TM Kristina Rudoman [email protected] kristinarudoman 3318007361

MC VP PR Gaia Alaimo [email protected] 3404173324

MC VP BD Chiara Gianola [email protected] chiara.gianola 3319670257

MCVP OGIP Gianmarco Santoli [email protected] gianmarcosantoli 3345739241

MCVP MKTG Maripaz Cano [email protected]

errera3409577651

MCPe

MCPe Application Package

Resources

AIESEC in Italy Main Hub

Growth Model

MC Structure 15|16

5

MC

P

MCVPOD

MCVP oGCDP

MCVP iGCDP

MCVP oGIP

MCVP iGIP

OD Director

MCVP Finance & Legal

MCVP BD

MCVP TM

BD Manager

BD Manager

MCVP Marketing

MCVP Digital Marketing

MCVP PRMCVP Government, Institutions & Alumni

1

2

3

4

1

2

3

4

Management Team

Operations Team

Business Development Department

Brand Experience Team

The management team is responsible for : Supporting the MC in tracking of subteams; Taking any financial decisionsover a certain

amount of funds; Involvement in decisions regarding MCVPs

probations; Discussing legal implications and evolution of

AIESEC in the country. Prepare proposals for the MC team on

particular listed topics.

MC General Responsibilities

6

The MC Team General JD Accountability

The MC team of AIESEC in Italy represents AIESEC as a

National association in the Global Network and Italy as a

nation; the MC is meant to serve the Local Committes and

to foster implementation of strategies, behaviours, and

innovation driving the growth of the organization and

developing the leaders that Italy needs. The team should

embodies, as role models, the behaviours and values that will

make the change happen.

• Represent AIESEC in Italy in the National and International

Conferences;• Cocreate with the National Plenary

the Plan for 15|16;• Understand and foster the National

strategies regardless the position;• Create spaces and support system

for the Local Committes;• Align National Strategies to Global

Strategies delivering a tailored approach to LCs;

• Attend quarter Team Days, with no exceptions.

• Attend Monthly and Quarter reviews with no exceptions.

• Deliver the National Education Cycle created by the MCVP OD.

• Report weekly to the MCP and Subteam Leader;

• Report quarterly, as MC Team, to the National

plenary;• Fill weekly the MC Tracking

tool;• Store all the informations,

materials and contacts according to the IM

strategy;• Being aware of the world

trends;• Being constantly up to date

with non AIESEC resources on functional topics.

Selection Process

7

Application Selection Timeline1 – Curriculum Vitae2 – Executive Summary (One page)3 – General Questionnaire ( 5 pages)4 – Specific Questionnaire ( 5 pages)5 – Video – (VIMEO or youtube) Max. 5 minutes to introduce yourself and your unique contribution to AIESEC in Italy and the MC Team 15|166 – Blank Page Challenge (italian candidates) : take one among the most common newspapers in Italy and, based on its content, define the role of AIESEC for this country.For the internationals do the same being inspired by your national press and articles about Italy.7 – Endorsements : 3 Endorsements. The endorsement must contain a clear perspective on the candidates both in terms of strenghts and weaknesses. International candidates must add an MC endorsement.8 – Personality Test.

• General Questionnaire• Specific Questionnaire

• Virtual Q&A;• Confidence Vote from

National Assembly;• Further Test by MCPe

(Optional);• Interview with the MCP

15|16;• Final Announcement.

• Applications must be sent to : [email protected] and

[email protected]

25° of April– Application release3° of May – Application DDL. 20.00 GMT/UTC + 1 (Italian Time);

All the others date will be communicated after the DDL.

MCVP Digital Marketing

17

Job Description Areas of Individual

Responsibility Competencies Required

Measures of SuccessDetails

The MCVPDMKT is responsible for creating and delivering the

brand positioning strategy through our online channels. In BXP corner he’s responsible as

well to contribute to the creation of the brand management strategy.

- Expand virtual penetration and online reach of AIESEC

brand;- Preparing, developing and

integrating online content for AIESEC in Italy online channels (external);

- Showcasing stories that build and develop AIESEC

credibility;- Optimization of conversion

rates of our online platforms;

- Online delivery of BD portfolio;

- Creation of contacts database to enrich our

costumer pool

- Social media management;- Market research;- Content strategy;- Creative thinking;

- Graphic design skills;- Customer orientation.

The MCVP D-MKTG is accountable to MCP, MCVPMKT

and National Plenary. # People engaged through online

channels & GIS#Contents developed for online

channels% Plan Implementation

BD Managers (2 Positions)

20

Job Description Areas of Individual

ResponsibilityCompetencies Required

Measures of SuccessDetails

The BD managers are accountable to MCP, MCVP BD and National

plenary.

The BD managers are responsible for delivering the national BD portfolio to our

currentand potential partners. The position plays a key role to ensure financial sustainability to

the MC and to ensure the proper quality to partnerships.

- Account management of national partnerhsips;

- Attendance to corporate events;

- Creation of partnerships for national iGIP;

- Cocreation of BD portfolio with MCVP BD;

- Synergy with MKTG department for showcasing

national partnerships;- Responsible for delivering

national products portfolio;

- Selling experience;- Excellent communication skills;

- Innovative approach;- Indipendence;

- Orientation to results- Effective communication

- Negotiation skills

% Budget Covered#Contracts signed #Companies NPS

General Questionnaire

22

1) Applying to the MC requires a lot of motivation and committment. Please describe yours by making a comparison with a character that you really appreciated from your favourite movie or book. Please be as specific as possible in motivating your answer.

2) Italy, as a country, is really difficult to describe due to its internal differences, point of strenghts, weaknesses and general attitude of the people. Please write your perspective on this country by underlining the points of excellence, the points of improvement and what you can’t really stand or understand in this country. Mentioning concrete facts, data and references will be an added value.

3) In AIESEC as organization we see Leadership as the best way to reach Peace&Fulfillment of Humankind’s potential. Please describe with your own words what leadership means to you, mentioning one person that you think was a real leader that inspired you. Then describe how AIESEC can develop leaders like the one you mentioned, able to make a difference in society and others’ life.

4) AIESEC in Italy is facing a lot of changes in the past two years. Mention them and analyze the impact of these changes and how they contributed positively and negatively to make AIESEC in Italy as it is today. Then describe how do you envision AIESEC in Italy during your MC term and in its road towards 2020.

5) Communication is a very crucial point to ensure a proper functioning of any entity. Please describe the ideal flow of communication MC – LC and how would you personally contribute in making AIESEC in Italy a more transparent organization without renouncing to efficiency and speed in decision making.

Specific Questionnaire – MCVP Digital MKT

32

1) Assess the current status of online brand positioning of AIESEC in Italy. After providing a map of this positioning, please evaluate the current bottlenecks and the space for improvement.

2) Choose 3 national brands: what can AIESEC learn from them in the context of their Public Relations and Marketing strategy?

3) Design a campaign to reach 50,000 online users (non-AIESECers) to support or participate in AIESEC’s programmes. Consider goal, target audience, channel and message. (no budget).

4) How would online marketing change now that we are in the GIS era? Please create a flow and a strategy for embedding GIS in our promotion. In the last part mention 4 completely new initiatives that are now possible thanks to GIS.

5) Mention 5 websites that you would like to contact to improve the brand positioning of AIESEC in Italy. Explain in the most detailed way how AIESEC will benefit from this.

Specific Questionnaire – BD Managers

35

1) Please list the products and iGIP subproducts on which you would like to focus during your term.

2) List 3 BD GCPs from the network that you would like to implement in AIESEC in Italy in the next term. Feel free to explore other entities!

3) A partner is saying to you that they don’t want to renew the 10000 euros partnership because they are unsatisfied with the service they received, plus they are not anymore interested in random events nor interns for their company. How would you react? What would you propose to them? Define a draft of a proposal and put the different actions in a framework.

4) How would you ensure that synergy BD – iGIP is working to ensure high quality services to our partners that are buying iGIP from us?

5) How would you ensure the delivery of a 5 interns iGIP project without any LC in the city?

«La Vita non è uno spettacolo muto o in bianco e nero. È un arcobaleno inesauribile di colori, un

concerto interminabile di rumori, un caos fantasmagorico di voci e di volti, di creature le cui

azioni si intrecciano o si sovrappongono per tessere la catena di eventi che determinano il

nostro personale destino.»

- Oriana Fallaci, Un Uomo