MBSG USC Athletics Pitch Competition

MBSG Athletics Marketing Pitch Competition

Joshua Chang, Varisa Tanti, Caitlin Tran, Chelsea Zhang

Team

Chelsea Zhang Program Board

Marketing Co-Director

Joshua Chang Trojan Pride

Executive Director

Varisa Tanti Program Board

Graphics Director

Caitlin Tran Program Board

Marketing Co-Director

Athlete Trading Cards Coach Appearances

“Yes! I can even help you coordinate this event.” - Annie W., Expat Society Event Chair

“Yeah totally! It can be one of our sisterhood events.”Megan H., Alpha Phi Sorority Member

30 cards for each athlete Stats, Schedule, & Coupon

Interested USC Organizations

#GOALS Water Bottles “Sweet Kicks” CampaignBackFront

First 300 fans receive water bottles!

Hype Video● Include dramatic and exciting game and

practice highlights● Similar to USC football/basketball videos

Facebook Events● Popular way for students to keep track of what they

are planning to attend● Social Component - students will see who else is

planning on going● Buy/Boost Ads to ensure more views

Tube Sock Give-a-way● Group competition

● First 170 students in a registered group

● Indirectly targeting Greek Life and other large organizations

BudgetAthlete Trading Cards (30 each = ~870 cards) $261

#GOALS Water Bottles (300) $2,319

$80 Nike Gift Cards (12) $960

Tube Socks Promotional Items (170) $1,226

Pizza at Coach Appearances $200

Facebook Ad Boost $30

Total $4,996

Quotes

$0.30 x 870 = $261customsportscards.com

nike.com$80 x 12 = $960

epromos.com

waterbottles.com

facebook.com

fastfoodmenuprices.com/dominos-prices

$10 x 20 = $200

Conclusion● Athlete Trading Cards

● Sweet Kicks Campaign

● #GOALS Water Bottles

● Coach Appearances

● Hype Video

● Facebook Events

Emphasis on appealing to international students and women

Effectively using social media

Efficiently utilizing the coach’s starpower